Monthly Archives for December 2009

Bob Cook

Are You Feeling Lucky, Well Are You…..?

Posted on December 18, 2009 by Bob Cook

When I was growing up, several of my friends always considered me lucky. I don’t exactly know what they were looking at but it felt kind of good to be considered lucky, like there was some guardian angel looking over me. Well it didn’t take long in the real world to find out that relying on luck alone was not only foolish, but it was not going to get you in the end zone. It can be a great morale booster when it happens, but you can never count on it – NEVER! Looking for a further insight into the …

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SEO vs. PPC

Posted on December 10, 2009 by Studio98

In a world where the internet is rapidly becoming the largest mass-media advertising platform, you need to consider the participation of your company. The question is, where to start. The two main forms of advertising online are, SEO (Search Engine Optimization) and PPC (Pay Per Click). Below are their respective definitions. “Search Engine Optimization” is defined as: The process of improving the volume or quality of traffic to a website from a search engine via ‘natural’ or un-paid (‘organic’ or ‘algorithmic’) search results as opposed to search engine marketing which deals with paid inclusion.” www.wikipedia.com And “Pay Per Click” is …

Posted in Marketing Strategies
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