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Why not? I’m up now at 3:47am, super happy, was able to catch up on somethings, worked out the new look for our Rethink Training case studies a few hours ago with Bryce (designer), working out a new layout for the help sections on our systems, wife is asleep, loving life and writing the longest sentence ever that shouldn’t be a sentence. Lesson Learned There is a time when certain things will and will not get done during the day/night. I used to try to force those cycles to get done when they didn’t naturally fit. It took me a …
Posted in Random Thoughts
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(Tampa Bay, FL) – Rethink Training has announced that they have signed Richter10.2 Media Group as a client. Richter10.2 Media Group is a unique agency focusing on relationships that improve client sales. “Training our people is and has been one of the biggest game changers to date.” says Robert Cornish, CEO of Richter10.2 Media Group. “We have seen through detailed measurements that it has resulted in our rapid expansion allowing us to beat and double our monthly numbers. “Rethink Training now allows us to train our people in the cloud and from remote locations while tracking their progress. This is helping …
Posted in Press
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Effective training is consistent training. As you know, in business, things change frequently. New products are released, new policies created and to be most effective, everyone needs to be on the same page with these changes. We have found that companies are able to effectively train when they create modules to cover different topics and then assign those to the relevant groups of staff. You are launching a new product. Create a short course giving the sales team what they need to effectively sell this. Create a course for customer support explaining how to help someone get the most use …
Posted in Online Training
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Here’s an idea, what about using an online training tool to vet new hires? Choosing the right employees is very important to the survival of a business. We have all made the mistake of hiring someone where there were obvious points that would make it not work. I was recently talking with one of the executives over at a company using Rethink Training, our online training tool, and out comes the idea: “What if we use Rethink Training to have a course we assign to some potential new hires?” Brilliant! Putting your online training tool to use this way means …
Posted in Online Training
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We have just completed some updates to a few different parts of Real Statistics, yay! 1. Groups. In the grey bar above your graphs, if you have Groups for your graphs, you would see a clunky Change button. We slimmed this down a bit to be (Change) in regular text. Same ol’ functions, just a little slimmer. 2. We reprogrammed the whole Summary page to make it much more friendly. Before today, you would click in the Value field, enter a number and then have to hit Enter to save it. When you are going down a list of numbers, …
Posted in Updates
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For many people SEO is often a product that doesn’t live up to the marketing hype you hear about it. More than one business has shelled out thousands of dollars to an SEO firm only to discover that while their title tags were optimized, their website traffic remained unchanged. Many Search Engine Optimization companies add a level of mystery to SEO and to be honest, many have to in order to protect their own working process for true organic search results. The question remains is there a modern day Einstein cracking the elusive algorithms of search engines everywhere or are …
If you live in the world of search engine optimization and online marketing you probably know the importance of a blog and can’t imagine why someone would choose not to have a blog about their business or industry. The concept of a blog may be less obvious and much different however for a website owner. There is a very common misconception about blogging. It is that blogging is for personal rants and complaining about your neighbor or the underwear you recently purchased that isn’t as soft as advertised. It is this preconceived notion of a blog that causes many business …
The buzz on the street these days is buying organic and why not right? The health and environmental benefits of organic foods are too many to mention. While these attributes work well for your daily produce picks, they often get neglected when it comes to business. Now, you may be wondering, how can I possibly incorporate organic into my business and the answer lies in your marketing and more specifically in your internet marketing. The great thing about buying an organic apple is that it has been certified organic by the USDA. This means there is a certification process in place …
When it comes to building your brand through marketing, it can be tough to stand out. To distinguish yourself from similar businesses and products while working under the looming notion that “it’s” already been done. The use of humor is a timeless approach for marketers to deliver a strong branded message that is memorable and effective. Adding humor to advertising is an art and done right, you can have a viral video or ad campaign that skips across the World Wide Web in a matter of moments. Adding humor into your marketing campaign can be trickier than you think for …
Posted in Marketing Strategies
Tagged Marketing Strategies, Rafferty Pendery, studio98, Video Marketing
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Did you know that Wikipedia is the second most visited site from Google Searches? Add to this knowledge that more searches are conducted on Google than on any other search engine and you soon realize that there is some serious traffic moving through Wikipedia and for good reason. Consumers turn to Wikipedia as a reliable source of information and more often than not, the online encyclopedia has got the information searchers are looking for. Now, have you ever noticed that Wikipedia often appears in the top search results from Google for keywords related to your business? If so, I am …
