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When it comes to building your brand through marketing, it can be tough to stand out. To distinguish yourself from similar businesses and products while working under the looming notion that “it’s” already been done. The use of humor is a timeless approach for marketers to deliver a strong branded message that is memorable and effective. Adding humor to advertising is an art and done right, you can have a viral video or ad campaign that skips across the World Wide Web in a matter of moments. Adding humor into your marketing campaign can be trickier than you think for …
Posted in Marketing Strategies
Tagged Marketing Strategies, Rafferty Pendery, studio98, Video Marketing
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Did you know that Wikipedia is the second most visited site from Google Searches? Add to this knowledge that more searches are conducted on Google than on any other search engine and you soon realize that there is some serious traffic moving through Wikipedia and for good reason. Consumers turn to Wikipedia as a reliable source of information and more often than not, the online encyclopedia has got the information searchers are looking for. Now, have you ever noticed that Wikipedia often appears in the top search results from Google for keywords related to your business? If so, I am …
In the world of big box stores and large national firms, the idea of starting a small business or home business can easily make you feel like a small fish in a big sea. With only a tiny marketing budget, how can small business compete with big business? The secret to most successful small business’ survival is their ability to build a strong reputation. Working with a limited budget, as most small businesses do, it is important to develop a marketing plan and use your resources efficiently and the greatest resource for small business is their customers. Developing personal relationships …
Posted in Reputation Management
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There has been continuous movement in Internet marketing towards social platforms for promoting individuals and businesses. Social networks have offered consumers and net surfers a new vulnerability and transparency that they appreciate and enjoy in terms of businesses and products. If you have considered initiating a social media platform to expand your business, but got lost wandering aimlessly through the millions of people on Myspace to find individuals interested in your brand, then you may be interested in focusing your own social network around your brand or industry and NING offers the tools to do just that. Introduced in 2007, …
Posted in Reputation Management
Tagged building a brand, ning, Reputation Management, social media platform
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The key to website success is getting found by the search engines. So why do so many people risk getting blacklisted by utilizing unethical search engine optimization tactics? Your site definitely can’t get found if Google has booted you from their index. The most surprising tactic that started over 10 years ago and still gets used by Black Hat SEOs today is the use of hidden text on your webpage. Hidden text is textual content that visitors to your site cannot see, but is readable by the search engines. The idea is to load a page with keywords and phrases …
Please rest assured that HP is always striving to provide the best-possible user experience and can only do so with the type of valuable feedback you provided. That’s probably what you would hear if you inquired with HP on why they are using annoying survey pop-ups on their website. Pop-ups are the irritation of Internet users everywhere. You have no options-you have to look at it to hopefully close it and move on with your intended mission. How can such an irritating practice still be in use by so many? The unfortunate truth is that pop-up ads have been successful …
Posted in Marketing Strategies
Tagged hp, pop-ups, Rafferty Pendery, Raffy Pendery, Reputation Managment, studio98
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One of the keys of reputation management that many people overlook is honesty. Unlike many businesses today, I am confident that today’s consumers have no problem seeing through false promises in advertising. I admire honest marketing and believe it to be the best marketing approach. It is surprising how many companies are still pumping out ambiguity and doubt in their advertising because they reveal no facts to back up their points. Three cheers to companies like Progressive Insurance who is confident in their rates and service and in their customer’s ability to make their own informed decisions. They freely post …
Have you ever written a blog post? Have you ever written an article? Have you ever written anything on the web? Has everything you’ve written been indexed and placed by Google in the exact search terms you wanted? Well if so, then close this window and move on with life. For the 99.99 percent of you out there where this is not the case, read on, because I have some pointers that will help with this. I was talking with a client last week, he was saying that Google wasn’t indexing the articles he wrote in the search terms he …
