It seems everyone has something to say about something. I rarely generalize to this extent but when it comes to advice, humans are inclined to be very generous. No matter how well intended, one’s advice often goes unheeded. Every parent knows what I’m talking about. In our efforts to have our loved ones avoid our painful mistakes, we sometimes become too earnest in trying to relay our hard earned wisdom to the next generation. Looking at my own forays into fatherhood, I found that my son not taking my advice has made parenting a less than rewarding experience for me. …

Posted in Marketing Strategies
Leave a comment

At one point or another your company will need a new logo or brochure made. You have two choices when this time comes 1) use your in-house jack of all trades to whip up a design in Microsoft paint, or 2) hire an professional graphic designer to do the job for you. Although it may be more convenient and economic to use your in-house man, assigning the task to someone who dedicates their carnal existence to aesthetics (graphic designers) usually has better results visually. For the purpose of demonstration let’s say your company’s name is Rethink Training*. Below are two …

Posted in Design
Tagged , , | Leave a comment

Yeah, dumb subject.  Maybe not.  Here’s the beef: I find the concept of hashing so fascinating that I felt compelled to blog about it, because it’s so interesting.  It is also absolutely critical to security and affects every single person who uses the internet.  I’ve always known this word was very important to security, but it has only been recently that I came to understand what it actually is. Hashing is, at its most basic, the process of taking a string of characters and converting it into another, seemingly random, string. It comes from the French word hacher, which means …

Posted in Marketing Strategies
Leave a comment

Can Google’s results be controlled? No. Is it possible to formulate a workable SEO strategy that will benefit your company or reputation online? Yes. If your Website ranks well on Google and you are reaping the benefits on a daily basis, it’s easy to get comfortable. Although Google may feel like a natural, sort of organic service — you feed it links, build up profiles, and do all the other homework it takes to get traffic via long-tail terms — there is no guarantee things will stay the same. Google is a software program that consists of scripts and algorithms, …

Posted in Marketing Strategies
Tagged , , , , | Leave a comment

It was 9pm in Valencia, Spain. Mariano’s (my father-in-law) face was palpitating and red, sweat was beading down his brow, he couldn’t believe what had just happened… I finally beat him at a game of Squash. Squash is a very competitive game and requires a high level of stamina. The game takes place in a small enclosed room with a high ceiling and you use a racket about 1/3 the size of a tennis racket.  It is is very fast paced and strategic. The objective is similar to Ping Pong and Tennis: Strategic ball placement that causes your opponent to …

Posted in Other
Tagged , , , , , | Leave a comment

If you look directly into the sun without proper eye protection, for an extended period of time, you will go blind; The high radiation levels being emitted from the sun will burn your retina and you won’t feel a thing (your retina doesn’t sense pain, only light.) In order to keep this from happening, the rule of thumb is not to look at the sun at all without protection. Even though you could probably get away with it for a second or two, it’s just not worth the risk. How does this apply to Social Media? With companies around every …

Posted in Marketing Strategies
Tagged , , | Leave a comment

Word on the street says that outsourcing is the most profitable and practical way to cut costs and efficiently handle small and large workloads with minimal risk. Before taking the plunge for yourself or your business, it is important to be aware of common pitfalls and misconceptions. For the purpose of ensuring that the content of this post is clear, and due to the fact that the word “outsourcing” has many senses and is frequently used incorrectly, I have formulated a concise definition of the word: “Outsourcing” is defined as the practice of contracting outside agents to perform activities that …

Posted in Business
Tagged , , | Leave a comment

Within the last decade, the total number of paper-based newspaper subscriptions has dropped off a cliff; whereas, the average number of daily searches on Google has jumped from 10,000 (official Google history) to over 230 million (Comscore estimate July 2008). It wasn’t always this way. In the year 1690, Benjamin Harris printed the first published newspaper in the USA, “Publik Ocurrences”. Up until 1996 newspapers were successful and on a steady incline, but, between 1996 and 2010 the number of subscribers dropped sharply and the amount of workers employed by newpaper publishers nearly cut in half. What Changed? Since the inception …

Posted in Marketing Strategies
Tagged , , | Leave a comment

In an age of electronic gadgetry and wizardry, it is easy to get distracted. Ensuring maximum efficiency while producing solid results should be in the mind of every individual within a company. Being efficient requires discipline and creative thinking. You will need to force yourself to think outside of “the box”. Although solutions will vary from micro to macro, for the purposes of this post we will be concentrating on the big picture – “The Rudiments” Here are some basic actions that will help your efficiency: #1. Self-Improvement Ignorance is a key factor in wasteful time management. Focus on improving …

Posted in Business
Leave a comment

Let’s talk for a second about web design. Specifically, the phrase “design” and how it relates to solid code and the difference between a website that feels really professional, and one that looks nice, but feels awkward. So what is “design”? Let’s look it up. “Design: to plan and fashion the form and structure of an object, work of art, decorative scheme, etc.” There’s more to design than just how it looks and feels. There’s the materials used to build it – in the case of a website, it’s the code. No matter how solid and flawless your layout of …

Posted in Development
Leave a comment