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This is the place where we share our deep (many times not so deep) ideas on design, technology, society and whatever else we think of. Enjoy!
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Rafferty Pendery
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Marketing Strategies
According to Technorati (a blog search engine), in 2008 there were over 112 million blogs. More than 2 blogs are created every second of each day (circa 175,000 new blogs a day) and there are about 18.6 posts per second (1.6 million per day). A blog is a Content Management system where you can post small articles called “posts”. There is usually a feature within blogs that allows commenting. “Blogging” and “Blog” can also be used as a verb to mean updating or writing new content in a blog. The word “blog” (commonly misinterpreted as coming from “business log” etc. …
Posted in Marketing Strategies
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In a world where the internet is rapidly becoming the largest mass-media advertising platform, you need to consider the participation of your company. The question is, where to start. The two main forms of advertising online are, SEO (Search Engine Optimization) and PPC (Pay Per Click). Below are their respective definitions. “Search Engine Optimization” is defined as: The process of improving the volume or quality of traffic to a website from a search engine via ‘natural’ or un-paid (‘organic’ or ‘algorithmic’) search results as opposed to search engine marketing which deals with paid inclusion.” www.wikipedia.com And “Pay Per Click” is …
Posted in Marketing Strategies
Tagged pay per click, PPC, search engine optimization, seo
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If you don’t have a presence on the internet you’re nothing – second rate, behind the times. How do you stand out? How do you get them to come to your site over all of the others vying for their business?
Did you know that Wikipedia is the second most visited site from Google Searches? Add to this knowledge that more searches are conducted on Google than on any other search engine and you soon realize that there is some serious traffic moving through Wikipedia and for good reason. Consumers turn to Wikipedia as a reliable source of information and more often than not, the online encyclopedia has got the information searchers are looking for. Now, have you ever noticed that Wikipedia often appears in the top search results from Google for keywords related to your business? If so, I am …
The key to website success is getting found by the search engines. So why do so many people risk getting blacklisted by utilizing unethical search engine optimization tactics? Your site definitely can’t get found if Google has booted you from their index. The most surprising tactic that started over 10 years ago and still gets used by Black Hat SEOs today is the use of hidden text on your webpage. Hidden text is textual content that visitors to your site cannot see, but is readable by the search engines. The idea is to load a page with keywords and phrases …
Please rest assured that HP is always striving to provide the best-possible user experience and can only do so with the type of valuable feedback you provided. That’s probably what you would hear if you inquired with HP on why they are using annoying survey pop-ups on their website. Pop-ups are the irritation of Internet users everywhere. You have no options-you have to look at it to hopefully close it and move on with your intended mission. How can such an irritating practice still be in use by so many? The unfortunate truth is that pop-up ads have been successful …
Posted in Marketing Strategies
Tagged hp, pop-ups, Rafferty Pendery, Raffy Pendery, Reputation Managment, studio98
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Have you ever written a blog post? Have you ever written an article? Have you ever written anything on the web? Has everything you’ve written been indexed and placed by Google in the exact search terms you wanted? Well if so, then close this window and move on with life. For the 99.99 percent of you out there where this is not the case, read on, because I have some pointers that will help with this. I was talking with a client last week, he was saying that Google wasn’t indexing the articles he wrote in the search terms he …

