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When it comes to building your brand through marketing, it can be tough to stand out. To distinguish yourself from similar businesses and products while working under the looming notion that “it’s” already been done. The use of humor is a timeless approach for marketers to deliver a strong branded message that is memorable and effective. Adding humor to advertising is an art and done right, you can have a viral video or ad campaign that skips across the World Wide Web in a matter of moments. Adding humor into your marketing campaign can be trickier than you think for …

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