Author Archive

In a world where the internet is rapidly becoming the largest mass-media advertising platform, you need to consider the participation of your company. The question is, where to start. The two main forms of advertising online are, SEO (Search Engine Optimization) and PPC (Pay Per Click). Below are their respective definitions. “Search Engine Optimization” is defined as: The process of improving the volume or quality of traffic to a website from a search engine via ‘natural’ or un-paid (‘organic’ or ‘algorithmic’) search results as opposed to search engine marketing which deals with paid inclusion.” www.wikipedia.com And “Pay Per Click” is …