Author Archive

How a Porn Star Killed My Google Ranking

Posted on March 21, 2011 by Studio98

Can Google’s results be controlled? No. Is it possible to formulate a workable SEO strategy that will benefit your company or reputation online? Yes. If your Website ranks well on Google and you are reaping the benefits on a daily basis, it’s easy to get comfortable. Although Google may feel like a natural, sort of organic service — you feed it links, build up profiles, and do all the other homework it takes to get traffic via long-tail terms — there is no guarantee things will stay the same. Google is a software program that consists of scripts and algorithms, …

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Rafferty Pendery

Are There Really SEO Gurus or Are Some Guys Just Lucky?

Posted on October 2, 2010 by Rafferty Pendery

For many people SEO is often a product that doesn’t live up to the marketing hype you hear about it.  More than one business has shelled out thousands of dollars to an SEO firm only to discover that while their title tags were optimized, their website traffic remained unchanged.  Many Search Engine Optimization companies add a level of mystery to SEO and to be honest, many have to in order to protect their own working process for true organic search results.  The question remains is there a modern day Einstein cracking the elusive algorithms of search engines everywhere or are …

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SEO vs. PPC

Posted on December 10, 2009 by Studio98

In a world where the internet is rapidly becoming the largest mass-media advertising platform, you need to consider the participation of your company. The question is, where to start. The two main forms of advertising online are, SEO (Search Engine Optimization) and PPC (Pay Per Click). Below are their respective definitions. “Search Engine Optimization” is defined as: The process of improving the volume or quality of traffic to a website from a search engine via ‘natural’ or un-paid (‘organic’ or ‘algorithmic’) search results as opposed to search engine marketing which deals with paid inclusion.” www.wikipedia.com And “Pay Per Click” is …

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