The importance of website usability for web page success.

Undeniably, website usability is the most essential element of your custom web design. Having great content is important, but if visitors can’t get to the page it is on, it is completely ineffective. Stunning graphics are great focus points, but they have no effect if visitors don’t see them. For a truly successful website, users must be able to find what they are looking for effortlessly and efficiently.

There are so many elements to consider when developing your website, the reason so many choose a professional web design company to handle the task, but below are some points to consider.

Navigation

• Visitors know where they are in your site at all times.
• Link to site’s main page is clearly visible and the company’s logo appears on each page as well.
• Important sections of the site are easily accessible from every page with consistent navigation bars.

Functionality

• Your web design should accommodate both expert and novice users.
• Site functions are clearly labeled and work properly.
• All essential functions are available without leaving the website.

User Control

• Site tracks the user’s actions so they can see where they have been.
• Visitors can cancel any operation easily.
• All exits are clearly marked.

Language and Content

• Important information is easily identifiable. A good web design will offer the right amount of information for the skimmer and at the same time offer more details to the researcher.
• Language is simple and devoid of jargon.
• Links are easily visible.

Error Prevention

• Guests can rely on recognition, not memory, when visiting.
• The website can handle a variety of user actions.
• Error messages are in plain language.

Design and Visual Clarity

• Web design is for the user and should be designed from their perspective.
• Site is easy to scan for organization and meaning.
• The page designs are balanced with sufficient white space, colored links, and limited use of bold and italic text.

Before going live with a new web design, it is always a good idea to share your website with friends and colleagues of various internet skill levels and get some honest feedback on the ease or difficulty of your site’s navigation. Usability encompasses so much of the design. From font sizes and colors to navigation and breadcrumb trails, the usability of your website is about how well your visitors can move through, enjoy and utilize your web page to accomplish their goals. Learn how Studio98 can develop your “user-friendly” web page design.

Contact Studio98

to begin your web design project.

Studio98 is your one stop for building a unique website design. Offering fully integrated services that begin with building your brand through corporate image, reputation management, SEO and SEM, Studio98 builds your company's persona to make sure you leave your professional impression on the world through a positive and rewarding campaign.