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SEO versus PPC advertising

There is a lot to know about the subject of SEO and PPC advertising. First of all, they are two totally different services but they can be used together to produce effective marketing campaigns for your business. Here’s a basic overview: SEO (or Search Engine...

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Choosing the Right Stock Image

Professional photographers are wonderful, but they aren’t always in the budget. Thankfully, Studio98 has access to stock photography. However it is possible to overuse stock photography, or choose photos that don’t work for your brand. Here are some tips when...

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What is a Home Page and What Should Be On It?

What is a Home Page? Your Home Page is usually the first thing people see when they come to your website. It’s also one of the most important pieces of your online presence. Home Pages can be designed in many ways, using many styles, but there are certain exact things...

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Good Photos Make a Design Great

The right photo takes a good design, and makes it stunning. Sometimes the right photo is the solution to the “Something is missing” problem. Here is a list of things to look for that make a good photo: Contrast – Contrast is the number one thing that attracts the...

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Website Flow

All websites have goals. You want your viewer to notice the most most important information first. You want people to be presented with the right information at the right time. One way to achieve that is to control the flow and rhythm of your composition....

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