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How Website Colors Can Impact Conversions

How Website Colors Can Impact Conversions

Color plays an important role in our lives. In a primal sense, the ability to differentiate colors helps us survive. We can see if meat is starting to spoil or determine which red berries are edible and which are poisonous based solely on coloration. Aside from...

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5 Ways to Supercharge Your PPC Copy

5 Ways to Supercharge Your PPC Copy

There's a lot of strategy involved in creating ad copy for your pay-per-click (PPC) campaigns.This is true even if you include them as part of your overall marketing services and plan PPC in conjunction with other elements of your online campaigns. How can you create...

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6 Common Mistakes to Avoid in B2B Web Design

6 Common Mistakes to Avoid in B2B Web Design

You probably have a fair notion of what goes into growing your online presence, from designing your website to engaging premium SEO services. As a B2B company, however, the average web design is not going to fit the bill. Your business requires a specialized website...

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Best Practices for Your E-Commerce Product Pages

Best Practices for Your E-Commerce Product Pages

Product pages are ostensibly your opportunity to introduce prospective customers to products and convince them to make a purchase. As such, these pages are essential to creating a successful customer interaction. Therefore, you don't want you haphazardly slap together...

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