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SEO versus PPC advertising

There is a lot to know about the subject of SEO and PPC advertising. First of all, they are two totally different services but they can be used together to produce effective marketing campaigns for your business. Here’s a basic overview: SEO (or Search Engine...

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Choosing the Right Stock Image

Professional photographers are wonderful, but they aren’t always in the budget. Thankfully, Studio98 has access to stock photography. However it is possible to overuse stock photography, or choose photos that don’t work for your brand. Here are some tips when...

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What is a Home Page and What Should Be On It?

What is a Home Page? Your Home Page is usually the first thing people see when they come to your website. It’s also one of the most important pieces of your online presence. Home Pages can be designed in many ways, using many styles, but there are certain exact things...

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