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What Makes a Great Logo?

1. Your logo should be simple. Less is more. Nobody wants an ugly logo, and there are certainly rules to having a fundamentally solid logo. Just know that bells, whistles, sparkle, and shine, all missed the cut when the “must include” list was formed. A great logo is...

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Customizing with Design Layouts

As a project manager during the design part of projects I often get asked by clients how their site will look when they put all of their information in it. In other words, how will the content look? The easiest and best way to customize your content on a website is by...

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Why Choose a Custom Website

Why should you choose a custom website versus a $60 or $80 template that you can set up yourself? Like many things, the answer really depends on several factors. Mostly it depends on where you are at in your company and what you are trying to accomplish from a...

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How Google Fonts is Changing the Web

It seems like only yesterday the web was filled with boring, standard fonts. To make sure your fonts showed up across the greatest number of users, designers were forced to limit their website's font choices to those most commonly found on the computer. With the...

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Reaching the Finish Line

When working on any project, reaching the finish line and getting the project complete and launched on the web is always the ultimate goal.While working to get their websites done, occasionally some people start to feel that their project will never be “complete”...

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Why Negative Space is Positive Space

Negative space is the space not occupied with text, images or other visual elements. It is commonly referred to as “white space”, but it doesn’t mean that negative spaces are all white in color. It refers to a space regardless if it is white or not. Many clients...

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Design For the Present But Plan For the Future

I often ask my clients why they are redesigning their site and get an answer of, “it’s time to modernize”. I also often get asked “How can I grow into this new site?”. As a business you have to design for the present and plan for the future in everything that you do....

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Keeping Viewers Interested

You’ve decided that you are going to get a custom website created for your company. You are probably wondering how to keep your customers and viewers interested in your site and how to continue to drive in traffic. In the “Web World” there are a couple of basic ways...

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Style With Images

One of the best ways to add depth and “pop” to your site is through stylish imagery that is bright, colorful, and attracts attention to the people viewing it. When considering what imagery you should choose for your website, there are a few things to keep in mind that...

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Architecture of Your Website

The overall architecture of your site affects your users’ ability to find the information they are looking for and engage with your business effectively. How do you know if your site has information architecture problems? Ask yourself these questions: From the home...

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Does My Site Need to Be Redone?

This is a question we hear a lot and it needs to be answered before you start buying websites or paying some company by the hour to “optimize” your site.We’re experts on website design and people often come to us to find out if their website needs to be redone, or...

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Working With Your Design Team

So you've decided to create or redesign your website and have chosen a design company…what now? The first thing that you need to do is get in contact with your design team. There are a few things to keep in mind though when you are working with them. The first thing...

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