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Trust Your Team

I remember as a kid when I went to summer camp we did this “trust” exercise where we were broken into groups of people. Often times we were put with people we didn’t know and then asked to fall into the crowd. Looking back it seems silly, but at the time I didn’t know...

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How Fonts Affect Your Users Experience

Recently, Researchers at MIT conducted a study which proved that fonts can impact how we feel. A bad font can make us unconsciously feel bad, while a good font can make us happy. We relate fonts and font styles to our past experiences. This is often influenced by the...

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Driving Traffic and Staying Balanced

Recently I listened to an article on NPR’s afternoon show “Here and Now” about how click-baiting will affect the world of journalism. Click-baiting is when you use an eye catching picture or link that encourages people to click on it to view more info.It addressed...

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Responsive Web Design

What is “responsive” web design? What does it mean when someone says my site is “responsive”, or “mobile friendly”? This is a questions I get asked almost everyday by clients. We created all of our websites to be responsive. This is a newer technology, so not everyone...

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How Do You Know What Looks Good?

As a designer, I get asked this question often. Instead of replying, “I just know”, I have decided to give a few basic tips to help the non-designers out there. Take a look at your current website and see if you miss the mark on these points. If so, you should...

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Content: The Good, the Bad and the Ugly!

As an Account Rep and resident content writer I often get asked by clients and peers what makes good content for a site. There are several things to consider when you are working on content for a new site or even an existing site that you may have. Having the best...

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The Importance of Brand Consistency

Everyone knows that your company is not all about the logo. Your brand is about the way people perceive your company as a whole. Great and consistent design,however,is starting off on the right foot. Your design is the face of your company. It’s important that you...

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Choosing The Right Font For Your Website

When you start working on your website, you have to accept that your content will change. It's impossible to predict what will be written in a year from now. This means the way the paragraph looks on the web page will always be changing.  How can you be sure your...

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If You Build It, Will They Come?

That's a good question. Sometimes "they" do and sometimes "they" don't. As I kid I remember watching a movie where a farmer built a baseball field in his corn crop. He only did it because he wanted a specific someone to come, and he was assured that they would. If you...

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Choosing The Right Domain Name

Choosing a domain name is a design in itself.  The right domain name is just as important as the overall design of your website.  A domain name plays an important role when people find, recall, talk about, or search for your website. A good domain will...

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