How do you know if you need to rebuild your website?
When trying to decide if you need to improve your existing website or build a new one, it helps to understand what the purpose is for your website.
The typical purpose of a website could be stated as follows:
To help you generate sales and new interested people in your business.
If you are in business, it means you have some sort of existing sales process, customer service and hopefully some repeat business. Whether you are trying to cold call people, work accounts or sell through distributors, having an informative, good-looking website should help you get it done.
For some people this is easy to see whether or not it’s happening. If it is, great! If it isn’t, it’s time to redo your website.
But what if you think that your website doesn’t affect your business at all? If you fall into that category, you can probably improve your sales and marketing more than you think.
Let’s look at some examples:
What about a business that gets most of its business from word of mouth? In this day and age almost anyone who hears about you from a friend, trade show, colleague etc will look up your website before calling you or deciding to do business with you.
What if you don’t directly do any sales? Let’s say you sell through distributors that you have a relationship with. Before you get a new distributor signed up, they’ll probably check out your site. Not to mention, you usually have an opportunity to generate interest in your product or service
What about a business that does mostly repeat business? Even if the majority of your business is from existing customers, they should be able to find and contact you easily and also get answers to any questions they might have. The best place to put this data is on your website. Also, who knows? You might get someone new on the site who sees all of the data you have and decides they want to contact you about doing business.
Evaluate your website against the above points. If you come up short, chances are it’s time to improve your website.