What Are the Best Practices For Website Navigation?
The way your website looks and functions matters a lot to your customers. In reality, a site has only three to eight seconds to catch a customer’s attention before they leave the page. That means there’s very little room for error — and if a customer...
4 Valid Reasons to Pause Your PPC Ads
Each day, Google receives over 63,000 searches per second. And if you want to show up at the top of search engine results pages, there’s arguably no better way to accomplish that goal than to invest in your pay per click marketing. But of course, Google PPC...
Pay-Per-Click Vs. Pay-Per-Impression Ads: Which Is Best For Your Business?
In the digital age, more shopping is being done via the internet than ever. And even if consumers end up buying something in-store, the process often starts with a search. In fact, more than 80% of people perform research online before they make a big purchase....
Why SEO Dominates in Cost-Effective Marketing
If you run your own business, chances are that your bottom line comes into play when making virtually any decision. And while it’s not always a good idea to make decisions based on cost alone, it’ll almost certainly be a factor. That may be especially true...
