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Practical Guides and Industry Analysis to Help Your Business Run Smarter
Don’t Use Joe for Design
At one point or another your company will need a new logo or brochure made. You have two choices when this time comes 1) use your in-house jack of all trades to whip up a design in Microsoft paint, or 2) hire an professional graphic designer to do the job for you....
Don’t Be Defined By Mediocrity
One of the things as an Account Rep that I come across is a client showing me a competitor’s site or a site of someone in their industry that they like or want to be like. This can serve as a good and a bad thing. The good of this is that we as designers and account...
Why You Need Expert PPC Management
The online world has opened up an entirely new set of strategies for reaching your target audience as an advertiser, and they can all be accessed at your fingertips. The problem is that business-owners and marketing managers confuse accessibility with ease of use. In...
Transparency
Oddly enough, a lack of transparency makes you all the shadier When Raffy and I first formed Studio98, one of the policies we adopted early on, was to be transparent in our business dealings with our customers. One of the areas was pricing. We wanted to be very up...
Are You Taking Your Company Seriously?
I talk with people every day about their websites. They ask, “Our website is so-so, what do you think of it?” To be honest, they KNOW their website does not accurately reflect their business. Many times the thought that comes through my head is, “If they’re not taking...
Everyone Scrolls. Why Above the Fold Websites Don’t Exist.
“Above the fold”– it is the most coveted area on the website. The fold is the portion of the website that allows you to view it without scrolling. However, in modern society, the concept of the fold is difficult to pin down. When referencing newspapers, above the fold...
5 Local SEO Strategies to Implement on Your Site
The SEO industry is expected to hit $79 billion by 2020. This means you need to start investing in SEO now. So, if you’re looking to boost your online reputation or drive traffic to your website? If SEO is the king of all things website-related, local SEO is...
SEO Misconceptions
Matt Cutts, who works for Google, talks about some SEO misconceptions.
What Makes a Great Logo?
1. Your logo should be simple. Less is more. Nobody wants an ugly logo, and there are certainly rules to having a fundamentally solid logo. Just know that bells, whistles, sparkle, and shine, all missed the cut when the “must include” list was formed. A great logo is...
5 Reasons Why A Custom Website Design Beats A Template
Building a website is essential to running any sort of business or brand. We’re living in an age where an internet presence isn’t just recommended but practically required. Seventy-nine percent of U.S. citizens shop online. People use the internet like we formerly...
Crowd-Sourced Education
It was 9pm in Valencia, Spain. Mariano’s (my father-in-law) face was palpitating and red, sweat was beading down his brow, he couldn’t believe what had just happened… I finally beat him at a game of Squash. Squash is a very competitive game and requires a high...
Websites: Your Corner of the Internet
I tend to look at websites as being your own personal space on the internet. Or, if you will, your corner of the internet. It’s very important to have a well put together site that is advertising what you are doing. Be it music, business, video games, videos of you...
What’s color got to do with it?
As a designer, I work hard to choose the right colors for a design. I try to spend extra time looking through different places to get an idea of what colors I should be mixing into my design. While many companies come to me with a color palette in mind, there are some...
Are You Making These Dangerous SEO Mistakes?
Let’s face it: search engine optimization can be a chore. We all know how important SEO is to getting found online. It’s no secret that 93 percent of online experiences begin with a search engine. When it actually comes time to implement SEO, however, many businesses...
Is Optimization Worth It?
Unoptimized code introduces unnecessary kinks and slow-downs I have probably spent hundreds of hours optimizing different aspects of our business. If the purpose of optimizing is to save time, reduce workload, and everything else that goes with it (including stress),...