The State of Keyword Research in 2019: What It Means for Expert PPC Management
Without great keyword research skills, your PPC campaign will fail. All savvy digital marketers know digital marketing skills change with every passing year. And if you use past strategies, even from the last year, your campaign could suffer. So what should you expert...
How Does PPC Work? The Newbie’s Guide to Paid Digital Marketing
How does PPC work, anyway? Pay per click advertising is a massive industry. In 2017 alone, 7 million advertisers spent over $10.1 billion on PPC ads. It begs the question: why are so many people spending big bucks on this form of advertising? The easy answer? It...
PPC ROI: How to Calculate Your Return on Ad Spend
There are dozens of companies that spend billions of dollars on ads every year, but not all of us have that luxury. Given that most of those brands begin with a head start, they don’t have to fret when calculating their return on ad spends. They can spend as...
Is PPC Worth it for Your Business? What You Need to Know
There are many people who owe the success of their business to Pay Per Click advertising (PPC). But in spite of the many success stories on offer, you might be wondering is PPC worth it for your business. Learning more about PPC can help you make your mind up. In...
