Why are Animated Explainer / Whiteboard videos of such value and what are they?
You can’t lose from having videos that communicate your products and services. Recent statistics show an 18% increase in video being used for marketing in business. Animated Explainer/Whiteboard Videos include a script, voiceover and animation depicting the text. They are done to explain a product, service, industry application or your company overall. Having them also increases the training of your staff and helps standardize sales pitches as well as instills confidence into your customer. Showing professionalism and having a prepared answer to a possible question regarding the product or service increase your chances of making the sale.
Example of an Explainer Video
The Project Manager will reach out to you, explain the process of the project, work out whether you are doing the video for your company overall or for an individual product or service and work out the Call to Action with you (what you want to direct people to do at the end of the video). They’ll get data regarding the product or service and ask questions to get an understanding of it and any other information to be able to create a great script.
We follow a principle to focus on one concept per video, improving the watch time of your video and the retention of the information for your viewers.
Composing The Script
Your Project Manager then works with the script writers to write a great script to clearly communicate your company, product or service.
They factor in the length of the video (usually up to 3 minutes) and will write a script that gets the idea across in the time that we have.
We’ll send you the script and do any revisions needed with you, so you’re happy. 2 rounds of edits will be included to your satisfaction, and if need be, there’s a small charge for any additional edits.
Voice Over and Animation
Once the script is finalized we will then get the voice over done with one of our professional voice over artists and get into the animation.
The animation is done to back up the communication of the script. They should work together to communicate the one concept you are going for in the video.
There are two styles of animation for this video, one is whiteboard (which looks like a hand drawing the animation) and more commonly now are using Explainer video (which an animated 2D graphics style).
We go through the video with you, make any final adjustments to the animation and get the “Thumbs Up”. At this point we finalize the video and send you a high resolution version of the video, plus a web compressed version that can be implemented anywhere online that you want to put it.
If you are on our Support service, we will help you get that implemented onto your website. It will then be available to use for enlightening new staff, new customers and help support further marketing and sales.
We’ve got your back
In creating these videos, our team will go through the process with you to make sure you’re satisfied and have the best product possible. We look forward to working with you on your next project to improve your business!
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