What Is UI/UX Design
UI/UX design refers to the user interface (UI), or what the app actually looks like on the screen, and how different elements work together to produce the final app. This should be intuitive and well-thought-out to deliver the best possible user experience (UX).
Why Does This Matter?
Good UI/UX design leads to a great user experience, which in turn saves you time, effort, and money. A user’s experience with an app can have a major impact on how they view a business as a whole, so creating an optimal user interface is really in the best interest of every business considering launching an app for their services.
Usability and accessibility are two of the major points when it comes to an app’s UX. Since the user’s experience can be colored by so many things, including a customer’s emotions while using it, it’s best to create something that’s easy to use and accessible for the majority of your customers. This removes a lot of potential barriers and issues later on down the line.
Before a company starts building an app, it would be smart to understand their customer base and what those users need from an app in the first place. This helps ensure that they’re building the right features and that the app will result in the client satisfaction they’re looking for.
A great UI/UX design functions a lot like custom website design – it works to create brand recognition in even the smallest things. A great design also drives more traffic to your business, increases customer loyalty, and helps a business understand its customers’ needs in a deeper way. Pushing the custom website design analogy a little further, a business’ app is a constant link to their brand, like the old days of giving out flyers for sales. It’s something users carry with them and have access to 24 hours a day. That’s powerful marketing!