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Contributors
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Marketing Strategies
It seems everyone has something to say about something. I rarely generalize to this extent but when it comes to advice, humans are inclined to be very generous. No matter how well intended, one’s advice often goes unheeded. Every parent knows what I’m talking about. In our efforts to have our loved ones avoid our painful mistakes, we sometimes become too earnest in trying to relay our hard earned wisdom to the next generation. Looking at my own forays into fatherhood, I found that my son not taking my advice has made parenting a less than rewarding experience for me. …
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When Raffy and I first formed Studio98, one of the policies we adopted early on, was to be transparent in our business dealings with our customers. One of the areas was pricing. We wanted to be very up front about our pricing with no surprises or hidden fees. This was reflected in the contracts we devised for our website work. And we delivered exactly what we promised. If there was something we didn’t foresee, but we should have, we didn’t then go to the customer, we “ate it” and learned to account for our mistake by writing better contracts. But …
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Yeah, dumb subject. Maybe not. Here’s the beef: I find the concept of hashing so fascinating that I felt compelled to blog about it, because it’s so interesting. It is also absolutely critical to security and affects every single person who uses the internet. I’ve always known this word was very important to security, but it has only been recently that I came to understand what it actually is. Hashing is, at its most basic, the process of taking a string of characters and converting it into another, seemingly random, string. It comes from the French word hacher, which means …
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Can Google’s results be controlled? No. Is it possible to formulate a workable SEO strategy that will benefit your company or reputation online? Yes. If your Website ranks well on Google and you are reaping the benefits on a daily basis, it’s easy to get comfortable. Although Google may feel like a natural, sort of organic service — you feed it links, build up profiles, and do all the other homework it takes to get traffic via long-tail terms — there is no guarantee things will stay the same. Google is a software program that consists of scripts and algorithms, …
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Tagged Jack M. Napier, Jack Michael Napier, search engine optimization, seo, Strategy
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If you look directly into the sun without proper eye protection, for an extended period of time, you will go blind; The high radiation levels being emitted from the sun will burn your retina and you won’t feel a thing (your retina doesn’t sense pain, only light.) In order to keep this from happening, the rule of thumb is not to look at the sun at all without protection. Even though you could probably get away with it for a second or two, it’s just not worth the risk. How does this apply to Social Media? With companies around every …
Within the last decade, the total number of paper-based newspaper subscriptions has dropped off a cliff; whereas, the average number of daily searches on Google has jumped from 10,000 (official Google history) to over 230 million (Comscore estimate July 2008). It wasn’t always this way. In the year 1690, Benjamin Harris printed the first published newspaper in the USA, “Publik Ocurrences”. Up until 1996 newspapers were successful and on a steady incline, but, between 1996 and 2010 the number of subscribers dropped sharply and the amount of workers employed by newpaper publishers nearly cut in half. What Changed? Since the inception …
For many people SEO is often a product that doesn’t live up to the marketing hype you hear about it. More than one business has shelled out thousands of dollars to an SEO firm only to discover that while their title tags were optimized, their website traffic remained unchanged. Many Search Engine Optimization companies add a level of mystery to SEO and to be honest, many have to in order to protect their own working process for true organic search results. The question remains is there a modern day Einstein cracking the elusive algorithms of search engines everywhere or are …
If you live in the world of search engine optimization and online marketing you probably know the importance of a blog and can’t imagine why someone would choose not to have a blog about their business or industry. The concept of a blog may be less obvious and much different however for a website owner. There is a very common misconception about blogging. It is that blogging is for personal rants and complaining about your neighbor or the underwear you recently purchased that isn’t as soft as advertised. It is this preconceived notion of a blog that causes many business …
The buzz on the street these days is buying organic and why not right? The health and environmental benefits of organic foods are too many to mention. While these attributes work well for your daily produce picks, they often get neglected when it comes to business. Now, you may be wondering, how can I possibly incorporate organic into my business and the answer lies in your marketing and more specifically in your internet marketing. The great thing about buying an organic apple is that it has been certified organic by the USDA. This means there is a certification process in place …
When it comes to building your brand through marketing, it can be tough to stand out. To distinguish yourself from similar businesses and products while working under the looming notion that “it’s” already been done. The use of humor is a timeless approach for marketers to deliver a strong branded message that is memorable and effective. Adding humor to advertising is an art and done right, you can have a viral video or ad campaign that skips across the World Wide Web in a matter of moments. Adding humor into your marketing campaign can be trickier than you think for …
Posted in Marketing Strategies
Tagged Marketing Strategies, Rafferty Pendery, studio98, Video Marketing
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