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Contributors
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Reputation Management
A person’s reputation can be destroyed or badly hurt by a negative article that comes up whenever his name is Googled. Welcome to the 21st Century of the internet.
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In the world of big box stores and large national firms, the idea of starting a small business or home business can easily make you feel like a small fish in a big sea. With only a tiny marketing budget, how can small business compete with big business? The secret to most successful small business’ survival is their ability to build a strong reputation. Working with a limited budget, as most small businesses do, it is important to develop a marketing plan and use your resources efficiently and the greatest resource for small business is their customers. Developing personal relationships …
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There has been continuous movement in Internet marketing towards social platforms for promoting individuals and businesses. Social networks have offered consumers and net surfers a new vulnerability and transparency that they appreciate and enjoy in terms of businesses and products. If you have considered initiating a social media platform to expand your business, but got lost wandering aimlessly through the millions of people on Myspace to find individuals interested in your brand, then you may be interested in focusing your own social network around your brand or industry and NING offers the tools to do just that. Introduced in 2007, …
Posted in Reputation Management
Tagged building a brand, ning, Reputation Management, social media platform
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One of the keys of reputation management that many people overlook is honesty. Unlike many businesses today, I am confident that today’s consumers have no problem seeing through false promises in advertising. I admire honest marketing and believe it to be the best marketing approach. It is surprising how many companies are still pumping out ambiguity and doubt in their advertising because they reveal no facts to back up their points. Three cheers to companies like Progressive Insurance who is confident in their rates and service and in their customer’s ability to make their own informed decisions. They freely post …
