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The key to website success is getting found by the search engines. So why do so many people risk getting blacklisted by utilizing unethical search engine optimization tactics? Your site definitely can’t get found if Google has booted you from their index. The most surprising tactic that started over 10 years ago and still gets used by Black Hat SEOs today is the use of hidden text on your webpage. Hidden text is textual content that visitors to your site cannot see, but is readable by the search engines. The idea is to load a page with keywords and phrases …