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When it comes to building your brand through marketing, it can be tough to stand out. To distinguish yourself from similar businesses and products while working under the looming notion that “it’s” already been done. The use of humor is a timeless approach for marketers to deliver a strong branded message that is memorable and effective. Adding humor to advertising is an art and done right, you can have a viral video or ad campaign that skips across the World Wide Web in a matter of moments. Adding humor into your marketing campaign can be trickier than you think for …
Posted in Marketing Strategies
Tagged Marketing Strategies, Rafferty Pendery, studio98, Video Marketing
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There’s nothing more aggravating to an executive than to be surprised to find that something he thought was being done was not. How do you avoid such surprises? Well, one way is to statisize on a piece of graph paper all important functions in the organization. Prepare the graph by listing time across the bottom of the graph and quantity up the left side. This gives the executive an instant visual idea of past and present production, if targets are being met and if the company is delivering valuable products that customers are willing to pay for. Studio98 is in …
Posted in Business
Tagged Bob Cook, Business, Rafferty Pendery, statistics, studio98
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The key to website success is getting found by the search engines. So why do so many people risk getting blacklisted by utilizing unethical search engine optimization tactics? Your site definitely can’t get found if Google has booted you from their index. The most surprising tactic that started over 10 years ago and still gets used by Black Hat SEOs today is the use of hidden text on your webpage. Hidden text is textual content that visitors to your site cannot see, but is readable by the search engines. The idea is to load a page with keywords and phrases …
Please rest assured that HP is always striving to provide the best-possible user experience and can only do so with the type of valuable feedback you provided. That’s probably what you would hear if you inquired with HP on why they are using annoying survey pop-ups on their website. Pop-ups are the irritation of Internet users everywhere. You have no options-you have to look at it to hopefully close it and move on with your intended mission. How can such an irritating practice still be in use by so many? The unfortunate truth is that pop-up ads have been successful …
Posted in Marketing Strategies
Tagged hp, pop-ups, Rafferty Pendery, Raffy Pendery, Reputation Managment, studio98
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One of the keys of reputation management that many people overlook is honesty. Unlike many businesses today, I am confident that today’s consumers have no problem seeing through false promises in advertising. I admire honest marketing and believe it to be the best marketing approach. It is surprising how many companies are still pumping out ambiguity and doubt in their advertising because they reveal no facts to back up their points. Three cheers to companies like Progressive Insurance who is confident in their rates and service and in their customer’s ability to make their own informed decisions. They freely post …
Have you ever written a blog post? Have you ever written an article? Have you ever written anything on the web? Has everything you’ve written been indexed and placed by Google in the exact search terms you wanted? Well if so, then close this window and move on with life. For the 99.99 percent of you out there where this is not the case, read on, because I have some pointers that will help with this. I was talking with a client last week, he was saying that Google wasn’t indexing the articles he wrote in the search terms he …
