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Rafferty Pendery

Don’t Pin Down your Marketing Strategies with Pop-Ups

Posted on May 9, 2008 by Rafferty Pendery

Please rest assured that HP is always striving to provide the best-possible user experience and can only do so with the type of valuable feedback you provided. That’s probably what you would hear if you inquired with HP on why they are using annoying survey pop-ups on their website. Pop-ups are the irritation of Internet users everywhere. You have no options-you have to look at it to hopefully close it and move on with your intended mission. How can such an irritating practice still be in use by so many? The unfortunate truth is that pop-up ads have been successful …

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Rafferty Pendery

Reputation Management Begins with Honesty

Posted on March 21, 2008 by Rafferty Pendery

One of the keys of reputation management that many people overlook is honesty. Unlike many businesses today, I am confident that today’s consumers have no problem seeing through false promises in advertising. I admire honest marketing and believe it to be the best marketing approach. It is surprising how many companies are still pumping out ambiguity and doubt in their advertising because they reveal no facts to back up their points. Three cheers to companies like Progressive Insurance who is confident in their rates and service and in their customer’s ability to make their own informed decisions. They freely post …

Posted in Reputation Management
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