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Can Google’s results be controlled? No. Is it possible to formulate a workable SEO strategy that will benefit your company or reputation online? Yes. If your Website ranks well on Google and you are reaping the benefits on a daily basis, it’s easy to get comfortable. Although Google may feel like a natural, sort of organic service — you feed it links, build up profiles, and do all the other homework it takes to get traffic via long-tail terms — there is no guarantee things will stay the same. Google is a software program that consists of scripts and algorithms, …
Posted in Marketing Strategies
Tagged Jack M. Napier, Jack Michael Napier, search engine optimization, seo, Strategy
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For many people SEO is often a product that doesn’t live up to the marketing hype you hear about it. More than one business has shelled out thousands of dollars to an SEO firm only to discover that while their title tags were optimized, their website traffic remained unchanged. Many Search Engine Optimization companies add a level of mystery to SEO and to be honest, many have to in order to protect their own working process for true organic search results. The question remains is there a modern day Einstein cracking the elusive algorithms of search engines everywhere or are …
In a world where the internet is rapidly becoming the largest mass-media advertising platform, you need to consider the participation of your company. The question is, where to start. The two main forms of advertising online are, SEO (Search Engine Optimization) and PPC (Pay Per Click). Below are their respective definitions. “Search Engine Optimization” is defined as: The process of improving the volume or quality of traffic to a website from a search engine via ‘natural’ or un-paid (‘organic’ or ‘algorithmic’) search results as opposed to search engine marketing which deals with paid inclusion.” www.wikipedia.com And “Pay Per Click” is …
Posted in Marketing Strategies
Tagged pay per click, PPC, search engine optimization, seo
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If you don’t have a presence on the internet you’re nothing – second rate, behind the times. How do you stand out? How do you get them to come to your site over all of the others vying for their business?
The key to website success is getting found by the search engines. So why do so many people risk getting blacklisted by utilizing unethical search engine optimization tactics? Your site definitely can’t get found if Google has booted you from their index. The most surprising tactic that started over 10 years ago and still gets used by Black Hat SEOs today is the use of hidden text on your webpage. Hidden text is textual content that visitors to your site cannot see, but is readable by the search engines. The idea is to load a page with keywords and phrases …
Have you ever written a blog post? Have you ever written an article? Have you ever written anything on the web? Has everything you’ve written been indexed and placed by Google in the exact search terms you wanted? Well if so, then close this window and move on with life. For the 99.99 percent of you out there where this is not the case, read on, because I have some pointers that will help with this. I was talking with a client last week, he was saying that Google wasn’t indexing the articles he wrote in the search terms he …
