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Surface Shield Roofing Case Study

How Studio98’s Business Enterprise and PPC with Paid Ads Increased Surface Shield Roofing Company’s Google Listing and Site Visits

Learn how a Home maintenance Company shifted from traditional to
digital marketing to boost their online presence.

Surface Shield Roofing Company

Surface Shield Roofing Company (SSRC) is a roofing and construction company in Honolulu that provides professional services for maintaining, restoring. and replacement of residential, commercial, industrial, and institutional roof systems. Their clients being situated in Hawai, require quality workmanship as they put up with high winds, heavy rains, and storms all year round. The company was famed as one of the island’s top ten roofing companies, with accreditation and insurance to secure their clients’ security even after sales.

Their Challenges

SSRC has always believed in Marketing. However, when Covid hit, they struggled attracting clients through traditional media. And even when the situation was stabilized, they noticed people do not pick up printed materials like magazines or newspapers anymore. They also tried TV advertisements but it did not work to the degree they were hoping for.

Prior to their migration to Digital Marketing, their Google listing score was 369, which according to SSRC was “unimpressive as (they) thought it was going to be”. It was only a little over the 358 industry average. With this score, they were only getting a few hundred visitors to their website. In fact, in November 2021 there were only 116 site visits recorded.

Studio98's Solution

As SSRC hoped to get their company more streamlined in the sense that they get all their data and digital presence in sync and digital presence more active. In response, Studio98’s strategy was to improve their Google listing first by improving their Google My Business profile. Instantly. SSRC’s listing score went up from 369 to 440. The value of a higher listing score is that SSRC can now be found easily by clients who look up Google the services they offer. After establishing a solid
Google My Business profile, Studio98 set out to build an organic social media following that eventually led to website check-ins through consistent social media posts and SEO articles. SSRC’s marketing
program was eventually partnered with pay-per-click with paid ads because of this effort. SSRC recorded a significant increase in site visits, peaking at 1304 visitors in May 2022.

Outcome

 SSRC is now seeing a steady increase or stability in their digital presence. They testified it to be more evident and consistent” now. This in return provides a steady stream of leads, which develops into more sales. Studio98 has a variety of Marketing plans so you may choose one or a combination of plans that is/are never too much or too little for your needs. You can get your free Marketing report by emailing us at info@studio98.com or visit our website at www.studio98.com.

Prior to their migration to Digital Marketing, their Google listing score was 369, which according to SSRC was “unimpressive as (they) thought it was going to be”. It was only a little over the 358 industry average. With this score, they were only getting a few hundred visitors to their website. In fact, in November 2021 there were only 116 site visits recorded.