What is Different With Our Email Marketing?
If you don’t know what email marketing is, please refer to our article on “What is Email Marketing?”
Not all Email Marketing companies are equal.
Self Service vs. Full Service
Most email marketing companies only offer a self service option. This means that you have to pay for the software subscription with them, but you will also be paying the price of an employee to be writing your newsletters and sending them out to people, graphics, any design work and then analyzing and improving the results. It’s not always just one person you are going to be paying for, chances are you are going to be paying for several different roles, which cover in difference #2.
The 5 Keys to Email Marketing
Most people underestimate the work it takes to have email marketing be effective for their business. Because they underestimate it, they get little to no results. We use email marketing for ourselves and have generated millions of dollars of business from this.
Our service actually covers all 5 specialties in email marketing (rare that you will find a company who actually do all parts).
- List Building
The first thing you need to do is create a list. We start with helping to identify the people you already have emails addresses for who are willing to receive emails. There are several different areas of the company/softwares/databases we will go through with you to get your initial names imported.
Depending on the level of service you get, we will also continue to help you build the list based on offers that can be made, incorporating ads that can drive more people to your site to sign up, etc.
The look and feel of your newsletter is important in the results you get. It should be something that is consistent with your brand and laid out in a way that is visually interesting. This requires a Designer and is a specialized skill set.
The content of your newsletter is key. Having interesting content that not only makes an offer, but also interests people is really important. If you just send offer after offer, you will get more people unsubscribing and thus losing the opportunity to sell them.
There needs to be a balance between educating the subscribers, providing them valuable information and making offers. Our team will help you with this.
Besides the content writing itself, someone needs to actually manage getting the email newsletter sent out. We have built a custom application that allows us to efficiently, build, test and send your emails. This role also includes planning, with you, ideas of the next newsletters to go out and the things that can be done to keep your subscribers interested and getting them to reach for your products and services.
- Analytics Review
The review after emails are sent out are one of the most important things to do to have a successful email marketing service. On our full-service email marketing our team will look at the analytics and help provide recommendations on any changes that need to be done in order to make your campaigns as effective as possible. Testing is constantly done to see what content, design, colors, offers, etc. are causing more people to be interested and then reach to your business.
At the end of the day, email marketing needs to contribute to more people reaching in and being easier to sell your products and services to.
There are a number of things that go into email marketing for it to be successful. For most businesses, a self-serve model doesn’t work well and ends up being a waste of time and money.
Reach out to find out how we can help you get more effective results with your email marketing.