These days, every business owner, no matter how big or small needs to be on Google.
But for many, It’s a struggle to even keep the lights on and that presence becomes more important than ever. Make things easier on yourself by investing in a sound SEO strategy.
SEO, or search engine optimization, is the all-important factor in deciding how findable your website is to others. And while there are tons of search engines, none are more popular than Google.
With millions of users, you’ll need to make sure you’re business is easily findable online. Here are some tips to maintaining a Google friendly website.
5 Tips for a Google Friendly Website
1. Look Into the Latest Algorithm
Like technology, SEO rules change almost every day. Attempting to figure out what rules are in and out can be absolutely head-spinning.
But you’ll need to do a bit of research before you revamp your website to make sure you’re in compliance. What Google allows today may not fly tomorrow, and vice versa.
A few minutes reading about PageRank (named after CEO Larry Page) should more than suffice. Effective SEO is all about knowing the tech landscape and how to navigate it.
The more well-informed you are, the better you’re likely to rank.
2. A Mobile-Friendly Website Is a Google Friendly Website
One of the biggest mistakes you can make as a business owner is locking your content behind a desktop site.
Society has reached the point that more traffic comes from mobile devices than desktops or laptops.
And the significance doesn’t stop there.
You’ll face penalties that could affect your Google ranking if you’re not careful. Investing in a mobile site is simple and easy.
It’ll attract more eyes to your site and ensure your website remains at the top where it belongs.
3. Tailor Your Content
Believe it or not, your content is the biggest means to improve your ranking.
Clear, well-written content isn’t enough, however. You’ll want to make sure you’re using industry-specific terms and a set amount of times per post.
In contrast, using too many terms per post can earn you a nasty SERP penalty.
4. Speed Matters
Half of your visitors will hit the dreaded ‘back’ button after 2 seconds if the site doesn’t load. Believe it or not, it gets worse.
Every second after that, more and more visitors leave.
The Internet isn’t just a place to hang out or shop anymore. It’s part of a new attention economy where businesses need to compete to keep their consumer’s attention.
Keep your website fast or watch your traffic drop.
5. Get Listed
One of the easiest things you can do to improve website visibility is to utilize Google My Business. It’s a simple and quick way of getting your business listed in Google’s database.
Be sure to include all relevant information in your listing including:
- Your address
- Hours of operation
- Business name
- Contact information
There are tons of easy ways to install My Business into your website, too, so users get the listing on your homepage.
The digital world can be a tough one to navigate, but you don’t have to do it alone. Our team would love to help you and your business improve your ranking! To learn more about SEO services and how you can boost your site’s visibility,
Our team would love to help you and your business improve your ranking! To learn more about SEO services and how you can boost your site’s visibility, call today.