The SEO industry is expected to hit $79 billion by 2020. This means you need to start investing in SEO now.
So, if you’re looking to boost your online reputation or drive traffic to your website? If SEO is the king of all things website-related, local SEO is undoubtedly the queen.
Local SEO tactics allow you to target customers in your area, enhance your traffic, and bring more customers to your door.
Let’s get into five strategies you can implement on your site right now.
Focus on the Best Local Keywords
Keywords play a huge role in effective local SEO strategies. With the majority of consumers using mobile phones for their online searches, you need to make your website easy and accessible.
Local keywords will vary depending on your company’s niche, but targeting the longtail keywords, such as hairstylists in San Diego, will garner significantly more attention than just hairstylist.
Know & Study The Competition
All successful business owners understand the significance of looking and examining the competition. You need to see where their marketing efforts lead and who they are also seeking to target.
If your website pales in comparison to theirs? Well, you have a problem, and your traffic and revenue may definitely be suffering as a result.
Of course, you need to be accessible online, but you also cannot afford to overlook taking a local approach to advertising.
Local review sites, like Foursquare and Yelp, implement the power of local consumer bases. Utilize these to improve your local marketing results. If you want to rank as one of the best in your city, these tools will help get you there.
Don’t underestimate using these resources for paid advertising efforts. It’s an easy way to reach the customers searching in your area for certain services or products.
Streamline Your Website
Getting people to land on your website is obviously a huge goal. With that said, it’s just as important to keep people on your website.
After all, nothing is more frustrating than getting to a site only for it to take forever to load. Furthermore, nobody wants to hunt around for a contact form or payment page.
You need to make it as simple and cohesive as possible for consumers to book services and consultations online. If you’re not sure how to do this, consider the virtues of outsourcing to SEO professionals.
Streamline Your Mobile Presence
Nowadays, your mobile presence needs to be just as optimized and responsive as your desktop website presence.
With consumers spending more time swiping on smartphones and tablets, you want to keep this in mind as you develop your responsive web design.
Essentially, you want your website to look dynamic and efficient on any screen, regardless of the size.
Final Thoughts on Mastering Local SEO
Local SEO represents a critical piece of your online reputation’s puzzle. Don’t overlook its presence in creating a dynamic online experience for your consumers!
At Studio 98, we’re passionate about creating dynamic content following SEO best practices. Want to take your website to the next level? Schedule a call with us today!