The overall architecture of your site affects your users’ ability to find the information they are looking for and engage with your business effectively.
How do you know if your site has information architecture problems?
Ask yourself these questions:
- From the home page, can you tell within 5 seconds or less what your company does or what products you offer?
- Is your main navigation easy to find?
- Do your page names and navigation titles make sense to someone who isn’t an expert in your field?
- Click through the links and navigation on your site – do they take you to the pages and information promised by the link/navigation title?
- Can you tell from the home page how to contact your company or where on the site to get that information?
If you answered no to any of these questions, it is time for you to seriously evaluate the information architecture of your site. Without a clear layout of information, prospective clients will not be able to find what they are looking for and they will leave – taking their time and money to a business that can convey information in an easy to understand way.