5 Web Design Trends Predicted to Dominate 2018

 

Having a quality web presence is no longer optional. There are currently 3.74 billion Internet users online. Considering that 48% of Internet users claim web design as the most significant factor in determining a business’ credibility, that’s a great incentive to pursue the latest web design trends.

From mobile optimization to vibrant colors, these web design trends will shape the way we look at the world, and our websites, in 2018.

Web Design Trends For 2018

Although we don’t have a crystal ball, we do pay attention to the most cutting-edge and innovative design as inspiration for our custom web design.

While it’s difficult to visualize where the industry might be headed, with the tendency towards disruptive technology and the uncertain future of Net Neutrality, these web design trends have been going strong for a few years now. That’s not likely to change anytime soon.

Trend #1: Mobile Optimization

Android devices surpassed Desktops as the #1 browsing device in April of this year. While desktop browsers have higher conversion rates, optimizing your websites for mobile users can yield a wealth of new customers and clients.

With that in mind, 90% of those mobile users are browsing with apps, so make sure you take that under advisement if you’re catering to the mobile crowd.

Trend #2: Authenticity

An authentic brand voice matters now more than ever, especially in light of all of the revelations of 2017. Customers need to feel that they can trust the brands they’re supporting. They need to make sure they’re supporting causes they believe in and stand behind.

Millennials consider authenticity the #2 most important factor for brand loyalty, right behind loyalty discounts.

To deliver masterful authentic content to your customers, take the time to get to know your company. Define your unique value proposition (UVP) and company ethos and illustrate them with engaging multimedia content.

#3: Innovative Design

There are more business websites on the Internet with each passing year. A generic boilerplate web design simply isn’t going to cut it any longer.

Instead, incorporate custom web designs to help tell your brand’s story and illustrate your character.

#4: Custom Graphics

How many times have you seen the same type of logos and icons for the same kind of companies? Homogeneity is not your friend if you’re trying to get ahead in your industry.

Custom graphics is one of the easiest web design trends to implement. Create a stellar logo to let your customers know who you are. Employ imaginative icons for your homepage.

These little impressions add up to leave a big impact on your audience.

#5: Vivid Colors

Color theory has progressed from an art to a science as digital marketers have gotten savvier in project brand identities in stylish ways.

Bright, vivid colors cast your brand in an invigorating light, especially when used tactfully. Incorporate some bold reds to convey passion or power. Bright orange makes your brand seem friendly and approachable.

These are just five of the emerging web design trends that will be shaping eCommerce in the coming year. Start implementing them now and get ahead of the pack instead of playing catch-up.

Ready To Find Out How Great Web Design Can Benefit Your Brand?

The Internet has leveled the playing field for small- and medium-sized business owners. Check out our custom web design services can help you compete against the major players in your industry!

 

5 Sizzling Ways an SEO Expert Can Maximize Your Sales

Did you know the number one organic search result in Google receives nearly 33% of the clicks?

Why is that?

Search Engine Optimization (SEO) and SEO experts!

I’m sure you’ve heard the term, and even wondered if you could turn SEO into your own DIY project.

The short answer is you could, however, to avoid the longer answer you should really be asking, should I?

And the answer there is a simple, probably not.

With all of the responsibilities of running a business, SEO is probably not something you should be devoting most of your time to.

In fact, you probably outsource your legal, financial, and human resource needs, why not outsource SEO as well, and hire an expert.

Below are 5 blistering tips on how an SEO expert can help give your business a boost!

1. Keyword research and planning

Experts in SEO are able to effectively research keywords, and develop a plan on how to strategically use them in a blog post, web content, or article.

This will help to increase the likelihood of your content appearing on page one of the search results.

And remember, 33% of clicks are given to the number one organic search result, so it makes sense to achieve that number one spot!

2. SEO experts constantly look for and analyze trends

It’s not enough to just add a few keywords to content and increase the search rankings of a website.

An SEO expert constantly looks at how keywords are trending and adjust their strategies to maximize website traffic.

3. Internal and external linking

It’s not enough to constantly link back to your own content. In fact, in order to up your ranking within search engines, it’s important to link to other credible sources.

SEO specialists take the time to ensure there are quality links within your content to help boost your chances of being found on Google.

4. Ongoing review of your content and rankings

As noted above SEO specialists constantly analyze trends within search results. However, they don’t stop there.

SEO specialists also analyze your content to see how it is performing, and where it may need to be improved or altered to ensure maximum SEO effectiveness.

5. Technical advice for website development

You will receive expert advice on how to develop your site for better search engine results.

This is beyond just updating content.

Website development includes formatting of the website, where pages are located, and the overall aesthetics of the site in general.

Hire an SEO Expert today and reap the benefits!

With search beating out social media by 300%, and with search engines beginning 93% of online experiences. It’s hard to not see the need to hire an expert to help navigate these waters.

Marketing is the key to any good business, and in today’s world online marketing, SEO provides the online presence needed for any major company to be successful.

Gain a competitive edge! Get started writing better content right now, and watch what hiring an SEO expert can do for your online content and website traffic!

Crazy Ways Big Impact Goes Small in 2018 With Micromarketing

Since 2018 is going to be the year of micromarketing, what can you do to get in on the action?

Micromarketing focuses on quality over quantity. It targets a small audience in a niche market. The effect, though, can be anything but small and will increase your presence in your local market.

Let’s dive right in!

Read on for our 5 top micromarketing tools for 2018.

1. Master Search Engine Optimization (SEO)

SEO is a powerful micromarketing tool, which ultimately gets your website bumped up on Google’s search engine ratings.

Links closer to the top of the search engine results are the ones that get clicked the most. When you make the most of SEO, you’ll get heaps more traffic to your site.

You can either look into mastering SEO yourself or hire a company to do it for you.

Look for a company with years of experience, proven success, and who’ll work with you individually for the best results.

2. Do Micromarketing Through Explainer Videos

Explainer videos explain a complex product or concept in a simple, clear way.

You can get across in just a few seconds of video the same information would take minutes to read. A well-written explanation post expects the reader to have a degree of knowledge about your product or service, while a video doesn’t.

You’ll also get to get across your brand’s personality through your videos and communicate your company’s persona to your audience.

Look for a company who’ll work with you to create an explainer video that’s tailored to your business’ needs.

3. Live Video Feeds on Social Media

With social media platforms like Instagram now including live video feeds, it’s easy to connect with your audience and get to know their needs.

Remember, your business isn’t all about just making sales; it’s about the people you’re selling to. Think about your consumers – what are their likes, their dislikes? What can you do to give them more of what they want?

A great way to find this out is to do a live video stream and ask them. You could even interview a happy customer or someone else in your industry.

Use these streams to just talk rather than push your business. It’ll endear you to your customers, and boost popularity.

4. Social Media Pages

Use social media to promote your company, boost leads, and gain more traffic to your site.

A stunning example of effective social media management is Pepe Jeans London.

While they already had good sales and an active social presence on Facebook, they realized improving it could raise the company’s profile.

Pepe Jeans started posting localized content specific to certain regions, posting more frequently, and responding to fan comments quickly.

The result? The company saw a 48% increase in engagement on Facebook and 70% more comments! And all at relatively low cost.

5. An Engaging Blog

Your blog’s a major way you’ll connect with your customers, so make sure you have one, and that it’s interesting. Your blog posts are at the heart of your business and are to link to on your various social media platforms.

Write quality, informative content in a fun way, and your followers will look to you as an authority on your market.

This leads to brand loyalty and recommendations. Blogging has very low outgoings, too, which is a bonus when you’re starting out.

The Takeaway

Micromarketing is the way forward and will benefit you and your customers.

With more personal contact with customers, better customer loyalty, and a more in-depth understanding of your customers’ needs, micromarketing helps you connect with your audience and grow your business.

Liked this article?

Why not check out this post on how to make your marketing interactive.

3 Steps to Turn Your Lead Generation Process into A Winning Strategy

Is your business following an organized and result-oriented lead generation strategy? Doing so can improve the results of your marketing efforts and ultimately lead to increase in sales.

In a recent inbound marketing survey by Ascend2, 59% of the respondents said that lack of a winning strategy and the creation of relevant content are the main obstacles to reaching their desired inbound marketing goals.

For a lead generation strategy to win clients, it must accomplish these three goals:

1. Identify and understand your leads

2. Educate your customers on the quality, value, and uniqueness of your products/services.

3. Create and distribute content that will position you as a leader.

While there is no laid-down formula to earn this win, there are steps you can take to improve your marketing efforts. Here are the three steps to turn your lead generation process into a winning strategy.

1. Set your Goals and Objectives

Setting goals for your business can help you to determine where you want it to be in the long run.

Besides, what is not measured is not managed. By setting goals, you’ll be able to evaluate your business performance against the targets and take adequate measures to address the gaps.

An important factor in assessing your future goals is to look at the past performance. For example, if in the past you have been getting around 150 customers a month, a good projection would be 400 customers per month.

After you’ve set your goals, the next thing would be to evaluate your past marketing efforts. This should help you determine which marketing campaigns to launch in the future, and the estimated cost required to meet those goals.

2. Plan it Out

Now that you’ve already set your goals, list the actions needed to achieve those goals.

Possible actions could be optimizing your blog for SEO, leveraging the power of social media on high-performing campaigns, spending more on paid campaigns, increasing content outreach through email marketing among others.

It is at this stage that you brainstorm premium content ideas.

Blogging is a great way to demonstrate your expertise and provide useful information. Gated content, for example, can go a long way to helping you understand your customers better, and can also help you create detailed buyer personas.

3. Nurture your Leads

You know your goals, who you want to reach, and what means to get you there. The remaining piece is how to convert leads to customers.

To turn your lead generation process into a winning strategy, you’ll need to add a more convincing voice to your content. For the leads that are not ready to convert to sales, enter them into a compelling lead nurturing campaign.

Some of these prospects will still be in the research phase, trying to figure out whether your products will solve their problems. An astute move here would be to educate and engage them more through promotional offers and valuable content.

Here are some lead generation tips to help you create an effective lead nurturing campaign.

  • Include powerful calls to action on all content types.
  • Maintain a personal voice in email, social media, and other forms of communication to build and nurture the lead relationship.
  • Use a content map to determine the content type to provide to each type of lead.

By providing targeted content and maintaining a good relationship with your prospects, you’ll have walked with them through the journey that leads to sales.

Wrapping Up on Lead Generation Process that Wins Clients

The process of generating and nurturing quality leads is a cycle that does not end when a lead converts into a customer.

A successful lead generation process has measures in place to ensure that leads keep going through the sales cycle without being lost or going back to the nurturing stage.

If you want your marketing efforts to bear fruits, we can be your best helpers. Contact us for more information.

How a Savvy PPC Consulting Can Rock Your Business

There’s a lot going on in the world of digital marketing. With the industry expected to send 120 billion dollars within the next three years, it’s easy to be skeptical of what you hear.

But you can’t throw everything away. There are a lot of amazing ideas that can change your life altogether.

PPC consulting is something you’ll need in order to develop a strong strategy.

You can’t succeed on PPC advertising alone. You need to combine it with a dedication to quality SEO. But for best results, a multifaceted and well-targeted approach is vital.

Consulting can help.

Read on to learn why you need it.

PPC Explained

PPC, or pay per click, is a form of digital marketing. It refers to sponsored advertisements that appear either on search engines or social media.

That being said, it does not refer to every form of paid online advertising.

What makes PPC ads different is that the budget is used for each click instead of the time spent up. This separates this strategy from social media ads which stay up for weeks at a time.

This makes it a particularly vital tool for lead generation. Because you know you’re only going to pay for the clicks you get, it’s a different game than click-based advertising.

Instead of looking for normal clicks, you’re looking for quality clicks. Being able to measure the power of your clicks can have broader implications for your digital marketing strategies.

The Value Of A PPC Strategy

PPC consulting isn’t just about your pay-per-click strategy. While it does play a vital role in boosting ROI, there are other things to pay attention to.

That’s because a good PPC strategy can supplement your SEO strategy for the purpose of consumer research. When you hire consulting services, you can refine the concept of who your target market is and how to attract them.

This gives your marketing strategy a value that far exceeds the production of one ad. With every ad, you’ll gain the information you need to build a successful content and brand promotion strategy.

Without consulting, you can’t do this.

Because while you and your consultant will have access to the same information, the consultant you hire will be able to look at it with a new perspective.

The map to success is there. You just need somebody to decode it, and for that, you need a consultant.

Get PPC Consulting

If you want to get PPC consulting services for your brand, we can help. Our team of digital marketing experts can go above and beyond the call of duty to help you build a profitable brand.

We offer full-service marketing help, which includes PPC, SEO, and web design. And we do this with high quality and an affordable price.

So don’t wait to get started.

Contact us for consulting help.

5 Ways to Integrate Video into Your Website

Are you looking for a way to generate traffic to your website?

Integrating video content is an effective way to do just that. According to a Cisco, 80% of the world’s internet traffic will be video content by 2019.

Video content is also a great way for you to improve your website’s search engine optimization (SEO).

“By adding video to your landing pages, website and content offers, it’s easy to improve your company’s SEO value and improve your click-through rates across the board,” writes Matt Bowman of Forbes.

Read on to learn 5 ways to integrate video into your website.

1. Create Product Videos

Whether you sell products, services or a combination of both, product videos can be an effective way to tell others about them.

Rather than just offering high-quality images and text describing what you do, videos bring what you do to life. They are also a good way to break up long chunks of text and keep people on your website.

2. Host Live Webinars

Live webinar videos are a good way for you to bring in traffic to your website while building a following in your industry.

To make the most of your webinars, you should present on topics that are trending in your industry. You should also seek out other people in your line of work who are authorities in the field. This is because they will further your credibility with other people.

Webinars also give you the opportunity to interact in real-time with your audience.

3. Publish Educational Clips

Educational clips are unique videos meant to send an important message to its viewer.

For example, you may consider incorporating educational how-to videos into an article you have written about a process. A step-by-step guide can be helpful to someone but it can beneficial to see it come to life in video.

According to a report from Google, over 100 million hours of “how-to” videos were watched on YouTube in 2015. Capture some of that traffic by creating unique videos of your own!

4. Brand & Culture Development

Video content can be a great way for you to tell others about your business culture.

When you integrate video content about your business culture, this helps you show others that you put your words into action.

Are you doing good things for others in the community? Do you have a big corporate event that benefits a charity in your area?

Use footage from these events to produce a video that allows you to share this with other people.

5. Testimonials

A testimonial is a meaningful way to deliver a review about your product or service. This is because viewers are able to hear feedback from other people who have experience working with your business.

Besides talking about your business in a positive way, a testimonial also gives someone a realistic look at how what you are selling can benefit another person.

Wrapping Up: You Should Integrate Video Into Your Website

Your business can benefit by the decision to integrate video into your current website content. Besides increasing your website’s SEO, it’s a great way to reach potential customers with a unique message.

At Studio98, we are a team of experienced professionals who develop marketing campaigns and design websites to help businesses grow.

Contact us today to learn more about our services and how we can help your website generate more traffic.

How to Create a UX Strategy Visitors Will Love

You only get one chance to create a first impression for your users.

Whether you have a website launch on the horizon or want to tweak your blog or website, user experience should be at the forefront of your mind.

But what user experience strategies are the best to help your business?

If you’re looking for some sound UX strategy that’ll carry you far, read on and apply these four great tips.

UX Strategy Starts With Design

Regardless of what experience you’re trying to convey, make sure that your design principles are top notch.

This includes things like choosing color schemes that are appropriate and inviting, making use of photo and video to engage and directing people’s eyes to things you want them to see.

Aside from core design principles, be sure that you understand your audience and their needs.

Understand your demographics on the front end, while also using data to continuously tweak and perfect the design once you know how people browse.

Many companies focus on lead generation, but what happens once people actually do visit your site?

With stellar design, you’ll capitalize on the traffic that you bring in, leading them to your sales funnels and increasing your bottom line.

Mix Raw Analytics With Testing

One mistake companies make is to bring in data without talking to real people.

Using tools like Google Analytics is a central piece of the puzzle that you should be aware of when developing your UX strategy. However, rather than stopping with raw data, bring in test groups of people to add some context.

Your UX strategy will go to the next level when you don’t just stop at figuring out what users do — but also figure out why they do it.

When you put together a test group, you’ll get accurate feedback on how people use your site or app, so that you’re able to put together the best results.

Keep It Brief And Valuable

Recent studies show that today, the average person has an attention span of about 8 seconds.

Eight seconds. That’s it.

With this in mind, you can’t waste time creating engagement for your user.

Aggressively get rid of fluff in your content, and keep your writing tight and brief. Make sure you’re breaking your paragraphs up liberally, while also including headers and subheaders.

Aside from style issues and brevity, be sure that you’re always providing value.

When people get content that serves them, they’ll be more likely to explore your site, rather than click out of it. The more value you create, the more you can expect repeat business.

Hire Professional Assistance

To really take your UX strategy to new heights, you’ll need to work with a company that can assist you.

If this is what you need, we’d be pleased to assist you.

Our company does it all, from pay per click advertising and digital marketing to the creation of stellar strategy.

Don’t just take our word for it — get in touch with us so we can revolutionize your UX results today.

How Will the Adwords Budget Change Impact PPC?

Google doesn’t change their PPC strategies often, but you might have heard about their latest update to the AdWords budget. The internet mogul’s latest move has raised more than a few eyebrows and has, in some cases, met downright outcries.

AdWords campaigns now have the potential to double their daily budget at undetermined times. But what does that mean for your company? How will the changes from Google affect current campaigns and others in the future?

We’ve got you covered in a quick rundown below:

Google Doubles Daily AdWords Budget

This doesn’t mean that your monthly spends will change. Let’s clear the air here up front: based on the monthly model (30.4 days), your budget will remain the same as it was. (There’s no need to start pausing or removing all your campaigns just yet.)

Google has a simple plan: on the days when your keywords are doing really well, spend more. On days when people aren’t clicking on your PPC campaigns, lower the spending. And that’s the philosophy behind the update in the AdWords budget.

In the end, the money budgeted for the month’s campaigns is put to better use. The caveat here is that the budget applied is very likely (almost certainly) to be used up. There’s no leftover money, just as Google assumes you’d have it.

Whatever of the monthly budget is overspent on a given day is counteracted with less money spent on slow days. It truly is money well spent in the end, but the sudden drastic update has a lot of people shaken up, believe it or not.

Previously, Google allowed campaigns to go slightly above their daily spend on occasion. However, there was only an overspending cap of 20% before the recent, nearly-surreptitious “announcement” of a full 100%.

How The AdWords Budget Update Affects PPC Strategies

The AdWords update sounds scary, and it definitely has people riled up, but it doesn’t have to seem so intimidating.

How will a potential daily budget doubling affect your PPC campaign?

Like we mentioned above, the monthly budget averages out in the end, and the only con is that the budget will be all used up.

You might also see a lot of sporadic changes in numbers if you’re tracking daily results. This could offset leaders who don’t understand how Google is utilizing PPC money now, but a quick explanation can clear things up.

Because Google is maximizing your AdWords strategy, your budget is still spent on getting the greatest potential leads. If anyone understands the fluctuating trends of internet searches and keywords it would be the geniuses at Google, after all.

Trust Google, Roll With the Update

Swelling on daily spends to a full 100% might earn you a few concerned emails from anyone with their eyes on reports. Let leaders know that goals are still set and the intention is to meet expected returns (potentially more) all on budget.

Quick, major updates in things like PPC and internet marketing, things with lots of invested time and money, are intimidating. But you don’t have to worry!

We’ve got all the insight you need right here on the Studio98 blog.

Generate More Local Leads with These 5 Content Hacks

All businesses can benefit from more leads, but if you’re a startup or small business, effective lead generation could be the difference between your success or failure. And if you’ve noticed that your local leads aren’t where you want them to be, your content could be to blame.

The idea that strong content can make a significant difference in consumer engagement isn’t just a trend. A recent study found that 75 percent of companies are increasing their investment in content marketing.

You don’t need to spend a lot of money to improve your content, though. Read on for our top 5 content hacks that can make a difference in your local lead generation.

1. Do Your Research

Before you can write the quality of content that will generate local leads, you need to understand what type of content already exists in your industry.

Spend some time on other industry websites. Pay attention to what topics get written about the most often, and what type of writing style your competitors employ.

Once you know what the competition is doing, you’ll have a better understanding of what unique value you can provide.

2. Solve a Problem

Today’s internet consumer has a short attention span and isn’t going to spend a lot of time reading content that isn’t valuable to them.

If you want potential customers to keep reading past the first paragraph, you need to convince them that you’re content is going to solve a problem.

Put yourself in the consumer’s position and think about what challenges that might face in their daily lives and how your product or service can help them with those. Then you can start brainstorming ways to create engaging content around that idea.

3. Include Lead Magnets

One of the best ways to generate local leads through content is to offer critical information in exchange for personal information.

If you’ve written a blog post or white paper that you know will be of unique value, offer the full-length version in exchange for a person’s email address or contact information.

You shouldn’t include lead magnets in every piece of content you create, but when you’re offering consumers something particularly valuable, it’s smart to get something you value in return.

4. Make Your Content Easy to Share

Your current audience may be an untapped resource when it comes to generating new leads. People trust recommendations from someone they know more than they would a campaign or promotion from the business itself.

If you make your content easy for your current audience to share on social media, you’re increasing your exposure to a wide network of people who may have never found your site on their own.

5. Nurture Your Leads with Targeted Content

It’s great when someone new discovers your site, but a first-time visitor could still be a long way off from becoming a customer.

As you start to generate more leads, nurture them with targeted content via emails and social media posts. You want to continue to provide them with value and remind them why they visited your site in the first place.

Those efforts can eventually translate to higher sales and overall business growth.

Ready to Generate More Local Leads?

Rethinking and refreshing your content strategy can help you engage with a new audience of potential customers. Provide them with enough value, and eventually, they’ll begin to trust your brand and your product.

For more information on how to engage consumers, please contact us today.

5 Important Questions to Ask a PPC Consultant

If you’re looking to get your business off the ground, running a PPC campaign is a great way to drum up business. Studies show that businesses that utilize a PPC campaign are far more likely to see a strong ROI.

But running a campaign yourself can be cumbersome and time-consuming. That’s why it may be best to leave the details to a consultant.

Before you set up an agreement, you’ll want to know what to ask and how to ask it. Here are some of the most crucial questions you need to ask your potential PPC consultant.

1. How Can PPC Help My Business?

Before you hire someone, it’s important that you at least have a small grasp on the importance of PPC. This basic understanding will help ensure you’re hiring the right team instead of someone who just wants your money.

Ask your specialist how PPC can help your business specifically. They’ll likely be able to present you with stats and charts that demonstrate how PPC can help.

If not, thank them for their time and call it a day. You’re likely dealing with someone who deals in buzzwords, not results.

2. How Do You Communicate With Clients?

It’s important that your PPC consultant knows what they’re doing. But it’s also important that they’re able to communicate in a timely and effective manner.

It’s always a good idea to get a sense of how a specialist approaches client communication.

For instance, how often will he or she be in touch with you and your team?

How will communication be handled: via text message, phone call, email?

You’re paying for a premium service, and you deserve to be kept up to date on the progress of your campaign.

3. Are You AdWords Certified?

Every specialist needs a set of qualifications. And while the right set of graphs and data are helpful, so is having proper certification.

For the unfamiliar, Google AdWords is the premier PPC marketing toolset. Those who receive official AdWords certification have paid for a course and passed a proficiency course.

While certification isn’t a necessity, it’s certainly a plus. Hiring someone with AdWords Certification ensures that they’re up to date on the latest AdWords tools and tactics.

4. Do You Offer a Free Assessment?

You wouldn’t want someone to work on your home without first performing an assessment. It’s how you’ll determine a fair price, after all. So why is your website any different?

Always ask for a free consultation beforehand. Most companies will be more than happy to look at your site and ad campaign for free. This gives you a taste of what they offer and allows them to demonstrate their proficiency.

It’s a win-win tactic, really.

5. How Will Account Management Work?

This question generally comes about in the final steps of negotiation. Some companies will just set up a PPC account and let you take over. Others will continue to monitor or work on your account after set-up.

It’s an important distinction, so make sure you know what you’re signing up for. If you’re inexperienced, it helps to have a PPC consultant who will maintain your account.

Let a PPC Consultant Boost Your Traffic Today!

If you’re looking to increase traffic to your website or blog, Studio98 would love to help you.

Be sure to get in touch today for a free consultation. We’re excited to work with you and your business on getting the best results for the best price!

Contact us today and see the difference that a PPC consultant can make.