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Did you know 80 percent of businesses survive their first year?

Considering online lead generation services but not sure if it’s worth it or not? Not to worry! We’ll cover how to choose a service provider and go over how they help your company generate leads.

Want to learn more? Keep reading to find out!

Online Lead Generation Services

Attracting new users to your site takes a lot of effort and time. It ebbs and flows, depending on general brand awareness and consumer demand. Sales teams turn to lead generation companies to expand their customer base.

Some companies state they have the most up to date information. There are many benefits to hiring a lead generation business. But let’s look at how you can tell if a provider produces quality leads. 

How Do Lead Generation Companies Find Customers?

These companies have plenty of ways to find new prospects. 

For example, content syndication involves emailing informative industry content to known contacts. Interactions with that person may reveal interest. Companies may follow up with sales calls or further information.

Telemarketing’s another way companies gauge interest in a particular product. They call contacts and verify information or to offer content syndication.

Some use computer programs to find new prospects or old contacts in public records.

Email or phone calls work for lead generation company providers. They look through existing contacts and make lists of leads. Internal sales teams can call these contacts with a high chance of success.

Do They Have Experience in Your Industry?

Ask the company you’re interested in if they have experience in your industry. If you’re in a niche space, find a company whose familiar with this area.

But, don’t choose a good lead generation company over a fantastic one even if they have experience in your niche. Principles on generating leads are the same across industries.

Ask Them How They Get Leads

When you sit down with a company, ask them how they get their leads. If they have telemarketers calling random people, this isn’t the best tactic. If they have a comprehensive content marketing strategy, you’ll attract potential customers.

Are You the Only One Receiving the Leads?

Make sure you ask if the lead generation company sends out leads to many companies or only yours.

If they aren’t exclusive, you’ll have to compete for them. Don’t buy leads unless you have a skilled sales team who can handle the competition.

Lead generation companies providing exclusive leads tend to charge more. If you follow up with those leads, the larger price’s worth it.

Set Clear Expectations

Some lead generation companies resell leads. They buy them from other providers and sell them to you. You may pay more per lead but could run into the risk of unethical sourced leads. Get a service-level agreement with your provider.

Contact Us Today

We hope this article on online lead generation services helped you. Remember to ask them how they generate their leads and if they’re exclusive.

Want to learn more? Contact us today! We would love to chat with you.

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