Over half of companies in the United states have a presence online, and this statistic is growing every day. How are you making sure your website stands out in the crowd?
1. Start with Good Design
The first thing a visitor will notice about your website is the design. Is it professional? Is it current? Are their professional and appropriate images used?
2. Do you have a Good layout?
Make it easy to navigate your throughout your website. Identify which information your website needs to feature on the home page, and come up with a layout that makes it very easy to navigate to the pages that have the full information on these subjects.
3. Allow your users to interact
Engage your customers through a variety of elements, such as commenting on blogs, or making online purchases. This will help them connect with your team. The easier it is to respond to your marketing efforts, the more likely you are to develop long-term, loyal customers.
Really, this should be number one. Does your site WORK? Is it responsive? (Works on all devices, smartphones, tablets etc.) Do all of your links work? Do your images show up?
Provide relevant and up-to-date content. Make sure to include keywords which help with SEO. Does your content clearly state what your business is about? Is it easy to understand? Your content should be able to rapidly and accurately explain the concept you are trying to put across in order to make it as user-friendly as possible.
By keeping up with these 5 elements, your website will attract more visitors and stand out in the crowd.