At some point, you have probably heard the saying “content is king” but what does this mean? Content can be tricky. Many times, you don’t know your content isn’t making the cut until it’s too late.  If you have been experiencing any of these problems, it might be time to re-evaluate your content.

• Visitors not understanding your mission.
• Dead social media pages.
• Customers confused and several service calls.

The most useful way you can improve your sites content is to have a strategy -You should plan for every aspect of your content in order to get the results you want. This means much more than just writing copy.

Ask yourself these few questions:

• Is your current site performing as you hoped?
• Who are your users and what is most appealing to them?
• Where on your site are the users looking for content?
• What voice should you use to appeal to your ideal visitor
• Who is responsible for writing which piece of content?

Once you have a plan in place, it’s time to take on the responsibility of writing your unique content.The sooner you get started, the sooner you’ll overcome those challenges, and the sooner you will get the results you want.