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When you’re trying to grow your online business, your most important goal is lead generation. Though this term is tossed around the marketing world, countless small businesses and new start-ups might not know what this entails.

If you’re one of the many looking to brush up on your SEO skills, here’s what you should know about lead generation — and which strategies can work for your business.

Defining lead generation

Lead generation consists of two parts: the lead and generating these leads for your business.

In its most simple form, a lead is a person or company that has shown interest in your services and products. In some cases, a lead may be expecting to hear from your company. A lead is more concrete than the customers you reach out to through cold calling. Rather, a lead has already bypassed the cold calling and searching stages performed by online lead generation services. Once a lead has expressed interest, you can get them on the phone for a warm call.

Lead generation is your company’s attempt to get these leads in the first place. Cold calling a potential customer is one form of lead generation, but the person you’re calling doesn’t become a lead until interest has been expressed on their end. This differentiation may seem innocuous, but understanding the difference between a lead and the consumers within your audience can help your business run more efficiently. When it comes to grabbing leads, online lead generation services are often outsourced so that a company can focus on the customers they already have.

How do I generate leads?

There are many different ways to generate leads for your business; after all, it’s what digital marketing is all about. When you want to grow your business, here are a few ways you can improve your lead generation:

  • Cold calling and email marketing: This is one of the most popular and long-lasting forms of online lead generation services. This involves reaching out to companies and businesses that may want to invest in your products. Unfortunately, this form of lead generation is hit-and-miss, since you’re contacting prospective customers, not identifiable leads.
  • Improving the look and efficiency of your website: Investing in personalized web design services is a great way to streamline your company’s website. More often than not, your website’s homepage is the first thing your potential leads will see when researching your company. As such, you want to ensure that they get a good impression of your business from the first click.
  • Investing in SEO: Around 61% of marketers say improving their SEO strategy was a top priority in 2017. In 2019, this goal hasn’t changed. Organic search results using keyword optimization and backlinking is the best way to naturally gain potential leads when your consumers utilize a search engine.

These are just some of the ways lead generation services can benefit your company. For more information on premium SEO services, lead generation, and more, rely on the web development and SEO company you can trust: Studio 98.

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