Social Media profiles and how they interact with the website
There is a lot of buzz in the marketing community about leveraging the “power of social media”.
What does this actually mean for your business? Is this something you should be concerned with or not?
The thing to remember about Social Media for business is that it is a tool that lets you reach people and get them offers or information about your company or your products/services.
You can work to build up a following on Social Media “organically”, (without advertising) which involves writing a lot of articles, sharing photos and re-posting interesting content from other sources.
The number of people that see this content will be limited to people that have already liked your page, and even then they won’t see every post you do.
As you might imagine, this can take a lot of work for not a lot of return for many businesses.
It is definitely a good idea to have social media profiles and some social media presence, but pick networks that fit your target demographic. If you sell dump trucks to large construction firms, you probably don’t need to be on Instagram. Ensure that the images, colors and descriptions are consistent with what you put on your website so you are delivering the same message on all platforms.
Once you establish the appropriate social networks, ensure that you link them from your social profiles to your website and from your website to your social profiles.
Post important things for your business, try to keep at least one post a month being put out on the platforms you have so it looks like someone is actually working at the business. This is the bare minimum to ensure that you exist on social media and have a
If you want to know the next step on using Social Media effectively to help your business, check out our page on Advertising on Social Media.