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The Importance of Brand Consistency

Everyone knows that your company is not all about the logo. Your brand is about the way people perceive your company as a whole. Great and consistent design,however,is starting off on the right foot. Your design is the face of your company. It’s important that you have a steady style across all platforms so your business is perceived as dependable and trustworthy.

Consistent branding gives great customer perception from the initial meeting, all the way through the buying process.You want your customer to feel good about your product, so if branding encourages a sense of reliability, then it is important to incorporate that into all marketing platforms.

If you haven’t already established a brand for your company, make sure you hire the right company to help. Too many people think they can create their own marketing material, only to come across as cheap.

Your brand is a representation of your business. It is crucial to maintain cohesion with messaging and imagery. Consistent branding strengthens your identity and shows potential customers that you are reliable. Still not sure? Take a look at a few companies who do it well (Apple, Starbucks, Google). All these companies have taken over their market due to brand consistency.