We may already be a quarter of the way through 2019, but that doesn’t mean it’s too late to shake up your strategies for search engine optimization. Changing up your SEO strategy is essential when Google is receiving more than 63,000 searches per second every day. Good SEO tactics can be effective at any time, but in a constantly changing digital landscape, the most basic step is knowing what those effective strategies are.
Let’s take a look at what the best SEO strategies will be for the rest of the year.
Focus On Content Quality
Content has long reigned as king in the world of SEO, and it will only continue to do so this year. However, the biggest difference for 2019 will be that Google is focusing its attention on evaluating the quality of the content and at the depth of a website’s content in general.
The latest Google algorithms will rank sites based on more than content with relevant keywords; instead, Google wants to see content that is actually fresh and useful to its industry. Rather than creating content with just the purpose of keeping your blog alive, try turning to an SEO and web design company that can ensure your content is simultaneously keyword-focused and useful.
Interlink Your Pages
Another foundational block of SEO is strategic linking. While backlinking can be a tricky thing to manage between other sites effectively, interlinking only uses pages on your website. This gives you complete control over it.
Whenever you add new content to your website, you have the opportunity to link to other relevant pages on your site. You’ll want to be sure that the existing pages on your website contain internal links to your new content. When you use SEO web design services, the professionals will ensure that all of these links use keyword rich anchor texts.
Get Your Maps Listing
An experienced SEO and web design company will also know the importance of utilizing Google MyBusiness. By using this feature, you can get your website listed multiple times on Google. When people search for your business, the MyBusiness listing will pop up first with your company’s contact information, reviews, location on a Google map, and any pictures associated with your business.
Even better, this listing will link back to your website. If you don’t work with a professional SEO firm and your website isn’t ranking well on search results pages, people will be able to still find your site easily with this listing.
No digital marketing strategy is complete without effective SEO strategies. Contact Studio 98, a trusted SEO and web design company, to find out how experienced professionals can optimize your website today.