Too many cooks in the kitchen spoil the broth

I stumbled across a great quote from Michael Arrington, who is the co-editor of TechCrunch.

“Product should be a dictatorship, not consensus-driven. There are casualties, hurt feelings, angry users. But all of those things are necessary if you’re going to create something unique. The iPhone is clearly a vision of a single core team, or maybe even one man. It happened to be a good dream, and that device now dominates mobile culture. But it’s extremely unlikely Apple would have ever built it if they conducted lots of focus groups and customer outreach first. No keyboard? Please.”

Websites should be a dictatorship, not a committee.. This means that there may be hurt feelings, and angry co-workers. Sometimes these things are necessary to create a website that is truly unique!

So how do we make this happen?

+ Assign one, maybe two people to the web team

If you want to be a part of this, include yourself from the beginning. Don’t just pop in occasionally to give random thoughts. You might think you are helping, but you are really muddying the water.

+ Don’t Compromise!

I know this sounds un-productive, but when you compromise on a web project you end up with something you only half like.

+ Listen to the professionals!

This is possibly the most important point. You hired the designers for a reason. If you absolutely cannot make a decision, trust their professional advice.

Following these steps will help get you an amazing website, with a clear, unique direction.

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