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What Is Online Marketing?

When it comes to online marketing there are many actions you can take and countless individuals and companies that promote themselves as “online marketing specialists”.

When it comes to putting together an online marketing campaign,  there are a few key pieces that are involved in every campaign, whether you hire someone to do them or you do it yourself.

You need to have a good understanding of these and how simple this subject is to be able to evaluate what your own needs are and whether or not you need to hire a company to take care of it for you.

I’m sure there are others, but no online marketing campaign could be considered complete without the following services and products.

This is the first step to creating an online marketing campaign. Your site needs to be built correctly for search purposes and usability and the design of it also needs to accurately reflect who you are as a company and what your message is. It should also smoothly guide visitors to the information they are looking for with the result of them turning into a sales prospect, or a satisfied client.

Once your site is properly designed and organized so a visitor flows easily from one page to the next, you need to ensure that the written content and images on those pages forwards your message as well as fully satisfies the visitors questions. Once you have a design created you may want to look into having someone write content for you if you feel like it is something that may be too much to tackle.

As a project manager I often get asked why a company should host and have Studio98 maintain their site. The answer is simple, we have created this site for you from beginning to end, we know the site and how to navigate around it. Think of having a maintenance and hosting contract as having a handyman to help you keep your site in tip top shape.

SEO or Search Engine Optimization are services that will help you get found on the web and optimize your site for maximum conversion of visitors into prospects or clients. With our SEO services you will have a plan in place to help you optimize your site for conversion of visitor to client as well as actions to drive floods of new visitors to your site.

Many times I get asked by clients what further actions they can do once their website is completed. I always let them know that after you take care of the basics of design & development, there are several other online marketing services that will make sure that you get the maximum effect from your website. After all, you don’t just want it to look good, it’s got to produce results!

Make sure you evaluate your online marketing actions against the above points and see if there is any room for improvement. Contact a professional if you are lacking in any of these areas. It’s possible you can implement some simple actions to tremendously boost your online sales and marketing efforts.