For startups, marketing is about more than just boosting web traffic and sales. It’s about growing your company and getting your brand name out there.
Unfortunately, it can be difficult to market your startup correctly if you’re not a salesperson with the proper know-how of marketing’s various forms. Here are a few marketing strategies you can use for your startup to help you make more sales without wasting your money.
Utilize full-service marketing services
One of the best ways to reduce your risk in marketing is to invest in the skills of someone who knows what they’re doing. A full-service marketing agency is experienced in a wide array of marketing services from web design services to SEO and PPC management.
Full-service marketing is best for startups who don’t have an experienced marketing team of their own. If you don’t have the budget to make a big marketing mistake, it might be in your best interest to let the professionals handle the job.
For startups and other businesses that don’t yet have a social media following, making posts on Facebook and Twitter can often feel like you’re speaking directly into the void. Leveraging influencers can make a big difference. But before you pull up YouTube or Instagram, it’s important that you know how to find the right influencer.
The trick to finding the right influencer is to find one that’s in your niche. You don’t need to choose an influencer with millions of followers. You just need to find one that has the right consumer base for your products or services.
Use PR to your advantage
Content marketing costs 62% less than traditional forms of marketing. But content marketing doesn’t always need to involve blogging and SEO. It can also involve PR.
PR and content marketing are two sides of the same coin. When you do content marketing, it’s your website, social media presence, and SEO services that are driving traffic and selling your products and services. When you do PR, you’re conducting brand building and endorsement.
PR is a great way to build credibility for your business, and when you’re a startup that attention can mean a lot for web traffic. Don’t be afraid to connect and network with journalists to get your company’s name out there.
Looking to grow your startup with professional marketing? Studio98 is a full-service marketing agency with the experience you need. To learn more about our digital marketing services and how we can help your business grow, contact Studio98 today.