4 Crucial Factors to Consider Before Hiring a Lead Generation Agency

Whether you sell information products online or focus on B2B software sales, you depend on lead generation.

If you don’t get enough qualified leads, the quality of your marketing and sales funnel doesn’t matter. Your revenue will fall off. Many businesses use a lead generation agency when their own efforts fall short.

Before you jump into a contract, though, there are some things you should consider. Let’s jump and look at them.

Can You Refine Your Own Lead Generation?

Before outsourcing a process you perform internally, it always pays to assess your current processes. For example, how rigorous is your lead identification?

Say you sell time management software designed for lawyers. There are more than a million lawyers spread out across the country. You can’t market to all of them, so you must narrow it down.

Your lead identification should get as specific as “lawyers working 70+ hours a week in major Southern California law firms.” If it’s not, there’s room for improvement.

Another area that’s often ripe for improvement is making sure employees can educate leads about your product. If your employees can’t field most questions, it costs you sales.

Cost Per Lead Comparison

You should know your cost per lead or at least know a fairly accurate ballpark figure. Lead generation agencies should offer CPL estimates based on industry norms.

Their estimates also shouldn’t prove substantially higher than your own internal CPL numbers. After all, they’re experts on lead generation and you aren’t. That means their processes should get more efficient results without excessive overhead costs.

Lead Qualification Process

When you talk to a lead generation agency, ask them how they’ll qualify leads. The process they describe should align with much of your own qualification process. You know what makes a good customer for your business, even if you struggle to attract them.

If the answers you get don’t align well, ask lots of questions. If it sounds like a script filled with stock answers, take a pass. If you get nuanced answers that reference industry realities, you’re probably in good hands.

Are You Ready to Scale?

Assuming you end up with an agency that feeds you lots of great leads, are you ready to meet the extra demand? Fast scaling can exact some serious tolls on a company, including:

  • Breakdown of company culture
  • Failure of existing processes
  • Subpar customer service

You must evaluate your company’s readiness to grow.

Can you realistically increase production by 50% overnight? Can you bring on enough staff for support without disrupting customer service and company culture? Can your building support any additional storage you might need?

Should You Hire a Lead Generation Agency?

A lead generation agency can help transform a company’s bottom line in the right circumstances. There are considerations you should take into account.

Did you exhaust your options for internal process refinement? Does their estimated cost per lead line up with industry standards and your own numbers?

Is their lead qualification process sensible based on your experience? If they drive great leads your way, can you scale up for the increased demand?

If you answered yes to these questions, it’s time to look for an agency.

Studio98 specializes in online marketing and lead generation. For more information about our services, contact us today.

How Can Local SEO Services Help Your Business?

In today’s Internet-driven society, you’re aware that your business’s success depends on a solid online presence. You’ve heard about Search Engine Optimization (SEO) services, and you know you need to invest in them.

With proper SEO practices, potential customers will be able to find you online quickly and easily. Even the smallest business needs SEO to remain competitive in today’s digital world.

If you’re not sure where to start, that’s okay. This article is a great starting point for building your business’s online reputation.

Most of your customers are already living near you, so you want to focus on local SEO services to strengthen your presence in the community. Continue reading to learn about the effectiveness of improving your search engine ranking.

Your Online Presence Needs SEO to Grow

Effective SEO services are becoming a standard part of any business’s marketing strategy.

It starts with a high-quality website where users can learn and become interested in your brand and products. Then, proper SEO targets the content on your site to match potential queries that customers would search for online.

88% of American shoppers research online before purchasing an item in a store. If you don’t have proper SEO, your products won’t even be noticed by uncertain shoppers who could otherwise be persuaded to shop with you instead.

There are many ins and outs of navigating proper SEO practices. Stay informed and engaged throughout the entire process so that you don’t get left behind online.

Local SEO Services Are Specifically Targeted

Focus your SEO investment to encompass your specific locale. That’s where you’ll find most of your customer base.

Emphasizing local SEO services is a sure way to build awareness about your brand within your own community. Your neighbors are your best audience for the website content. They’re the ones who will be searching for the products and services you have to offer.

One great tactic is to make sure you are able to be located on Google. Unfortunately, less than half of local retailers have claimed their My Business Listing on Google.

This advertisement is actually essential to increase your brand’s effectiveness, so make sure you take the time to get yours up and running.

Searching is Mobile Now

One thing to remember is that a lot of online searches are now done via a mobile phone. When consumers are on the road, they often want to find a certain business close to them in proximity.

Build up your local SEO so that they can find you quickly when they are in your area.

Excellent Return On Investment (ROI)

Investing in SEO services will without a doubt be worth it for your business in the long run. Effective SEO will drive tons of traffic to your website, which in turn will lead to more purchases and loyalty to your business.

We know how important it is to properly practice local SEO for your business. If you are still confused about local SEO services, we encourage you to reach out to us. Hiring a professional SEO service is a worthwhile investment for both your business and your customers.

4 Must-Know Strategies for Increasing Organic Traffic

As technology becomes smarter and more capable, the checks and balances also evolve alongside it, keeping progress in line. For example, as businesses fight for top spots on Google search result pages, the engine is weeding out bad sites.

One of the most important ways that Google ranks websites as credible or reliable is by the level of organic traffic.

What’s that?

Organic traffic is exactly what paid search isn’t. Sometimes, businesses will front money to drive more traffic to their website. Others will follow best practices and skillful techniques to achieve heavy traffic volume organically.

Instead of paying an arm and a leg for paid traffic, here are some tips for scoring organic web traffic in 2018.

1. Optimize Your Content

Your content should serve a purpose, and it should be a great reference or useful tool for visitors and customers. Google can recognize when content is oversaturated with junk or else doesn’t have a lot of credibility behind it.

Make sure your content is a resource that customers will want to come back to or share with others. Providing useful tips and advice or else teaching website visitors is a sure way to gain new traffic–through word of mouth and Google results.

2. Perfect Your Keywords

Search engine optimization (SEO) means including specific keywords and phrases in your content to increase its chances of appearing higher on search results.

The goal is to come up with keywords (short-form) and keyword phrases (long-form) that match up directly with what customers are searching for.

For example, if your customer is searching for “best pizza in Dallas, TX,” and “best local cheese pizza deals,” you’ll want to blend these phrases. At that point, “best cheese pizza deals in Dallas” might be an excellent title for your pizza page.

3. Consider Affiliate Marketing

Another way that Google considers a site credible is if it has links that lead out to other reliable sources, and links back to your page. If you deal in law, then it might be a good idea to have links to outside references or sources for legal quotes.

Showing Google that you can offer resources while other websites consider you a resource can do wonders for organic traffic.

You can offer to host articles from affiliate organizations on your blog or write blogs for other websites. Build relationships with companies and share links to build mutual traffic.

4. Create Videos

Content has changed just as much as the internet has in the past decade. Text-rich sites are less frequent, and more and more businesses are turning to video to meet growing interests.

Just last year, Forbes states that video content represented over 70% of all internet traffic.

YouTube and Vimeo dominate the web video scene, and there’s plenty to be learned on their websites. See how you can reach your niche through video and offer audiences their favorite way of consuming information.

Need a Little Help Boosting Your Organic Traffic

Studio98 is here to help you with all your online marketing needs, from SEO to PPC. If you’ve got a need for a quality web presence and organic traffic, we can help you achieve your goals.

Just looking for more insider information? Check out the Studio98 blog for more tips and advice from the professionals!

4 Simple Strategies to Help You Generate Leads Online

 

The initial goal of your business website is to get you in front of more eyes and attract visitors. But if those visitors aren’t becoming new leads, your website is only doing half of its job. It may be time for an overhaul.

When it comes to interacting with the internet, users are more sophisticated than ever before. They’re also impatient. Your website has very little time to convert visitors before they’re gone and looking at your competitors.

Not to worry. There are a number of things you can do to remedy the situation. Making some changes and adding a few new features will help your website generate leads online like it never has before.

Let’s look at four strategies you need to consider.

1. Call Tracking

When you know where your phone calls are coming from, it gives you a good idea of what’s working and what’s not. You may be asking yourself how this relates to your website. Good question.

By setting up different landing pages on your site with unique phone numbers, you can determine which sources resulted in more calls. You can set up landing pages for different products and even relate these landing pages to a specific geographic location.

You can also record your calls with a call tracking service and monitor your lead quality.

2. Analyze Traffic Effectively

If you aren’t properly analyzing the traffic to your website, you won’t know what’s working and what needs to be improved.

For example, let’s say most of your leads came from social media and almost none came from blogs that you’re spending time producing. This tells you that social media is a big generator for you and that your blogs aren’t working. It may be time to either spend more time on social media marketing or change your blogging approach.

Either way, if you aren’t closely looking at your traffic, this information is passing you by.

3. A Good Call to Action

In order to generate leads online, it’s crucial your website has a good call to action. Fortunately, there are a number of helpful tactics you can employ.

Make sure that call to action buttons are on all the important landing pages. These buttons guide visitors to either purchase your product or contact you. Use text like “Learn More Now” or “Sign up Today” to initiate a connection between you and the customer.

It’s also good to provide clear contact information throughout the site along with a contact form so a potential client can easily email you.

4. Testimonials and Reviews

Bringing customer testimonials and reviews to your visitors is a great way to establish yourself as a trusted business. When they feel a sense of trust right away, they’re more likely to become leads.

Online reviews are now very influential in people’s buying decisions. Consider adding a dedicated page of testimonials to your site. Also, make sure your social media account includes them.

Along with testimonials, mention any type of business awards or accreditations you’ve received.

Generate Leads Online and Grow Your Business

It’s important to remember that if you neglect your website, it will eventually go stale and leads will drop off. Always look for new approaches and refine your website based on what’s working and what’s not. The four tips above are a good start to achieving better lead generation for future growth.

Studio98 provides a full range of online marketing services. Contact us today to get started.

5 Things That Are Missing From Your SEO Checklist

SEO is a powerful marketing resource for today’s professionals.

It’s also an area that is constantly evolving at such a rapid pace that if you blink, you might miss something. Navigating your way through the latest SEO tips, tools and trends can be a challenge — even for the savviest of marketing pros. 

If you want to stay on top of your game, then you need to know which strategies matter most.

Does your SEO checklist need updating?

In the world of SEO, just because your checklist was fresh a few months ago, you can’t assume that it’s still on point. To help you prioritize, we’ve put together this SEO checklist.

5 Things That Might Not Be on Your SEO Checklist (But Should Be!)

1. Insert Smart Internal Links

Internal links are a vital part of your content. They will help to generate leads to other areas of your site.

Linking to your site increases the number of visitors. It also boosts the chances of having your content shared and ups the amount of time that users spend on your site.

All of this will boost your rankings. So, internal links perform multiple critical SEO duties.

To make the most out of your internal links, you should get creative with URL placement. Don’t just link to the obvious phrases, such as “Click Here” and “Contact Us”. Use interesting statistics and bits of information from your previous content to draw clicks.

You can always go back to previously-written content and tweak it to create a connection with the current content.

Once visitors are convinced that your site offers consistent, useful information across the board, they will be more inclined to visit regularly. The more internal links that you include in your content that visitors find intriguing? Well, the more likely they are to regard your site worthy of repeat visits.

Don’t sell yourself short by giving away all of your links to outside sources.

2. Gain External Links

Here’s a biggie to add to your SEO checklist. It’s not always the first thing that comes to mind, but it should be.

Getting other reliable sources to link to your content is one of the most important SEO tricks of the trade.

Once you gain external links, your content will be spread across multiple platforms and read by more professionals. Additionally, once a credible source links to you, others will follow. Your brand will become increasingly trusted. It will be seen by others as expert advice.

This is the magic of SEO. Almost everything produces some sort of snowball effect.

3. Check Your Speed

If your site’s loading speed is lagging, then you are probably losing visitors by the second (literally!) 

Not only are you likely to lose viewers if your site is not up to speed. Additionally, it has been reported that maintaining a faster site reduces operating costs. Who doesn’t love saving money while improving user experience?

On top of that, Google uses speed as part of their Algorithm to determine site rankings.

You can do a quick speed test at Google PageSpeed Insights.

One way to alleviate lags is to regularly declutter your site. Do this by removing all unnecessary non-essentials, such as widgets and plugins that are no longer needed.

4. Get Google Analytics

Google Analytics is just one type of software designed for web analytics. However, it’s also among the most reliable names in the biz. 

Having your search engine optimization goals clearly in place will give you a measuring tool. You can track your success through the results analytics provides. So, setting clear goals is something that you need to do, now.

Ideally, web analytics should be in place before any visitors head to your site. If you have not yet done so, this definitely needs to be among your first priorities.

5. Plan Keywords Strategically

There is an art to using keywords skillfully.

First of all, make sure that you choose a quality keyword to focus on. How do you pick the best one?

Well, you need to use one that clearly represents your content. Also, find one that users are likely to search for. There are plenty of keyword tools available online, such as those offered by SEM Rush and Google.

You don’t want to skimp on keywords, but you can’t risk keyword stuffing, either.

You are probably well aware that your content needs to have keywords. However, your current SEO checklist should be revised to include the strategic placing of these. 

Here are a few of the places where including your keyword will serve you best: 

  • In the title
  • In at least one heading
  • In the name/alt-tag of your image
  • In your URL and your post

For the last point, this means that after the .com of your URL, you should use the keyword to define your post. When this is done correctly, you usually see the phrase separated by dashes. This is much more effective than the often-used string of random numbers that follow the .com of many URLs.

Not only will this boost your SEO score, it will also help viewers to understand what the page is all about.

Ready to Boost Engagement and Drive Traffic to Your Site?

Are you are ready for a site that works hard at helping you achieve your overall business goals?

Do you want to attract potential customers, establish your brand, and increase your visibility? If so, then you don’t want to leave these important tasks off your SEO checklist.

Part of effective marketing has always been staying up-to-date on the latest trending tactics.

However, in the world of SEO, it’s more crucial than ever to implement current techniques. You also need to be constantly on the look out for ways to improve your strategy.

Your Internet presence is as defining as how you present yourself in person.

In fact, establishing a professional and credible Internet presence might be the most important thing that you can do for your business.

Get started building a better website right now, and watch what putting your best online image forward can do for you!

5 Tips for an Effective AdWords Strategy

Creating a strong Internet presence has never been easy. 

Especially when you consider the fact that 40% of consumers fail to identify advertisements on a Google search, a great Adwords strategy is essential. 

Why Does It Matter? 

By increasing your Adwords skills, you’re developing better odds for a more productive web space. An optimized Adwords strategy naturally brings in positive and profitable traffic. 

Utilizing these services helps you understand your target audience. Once you narrow it down, the interface pays for itself!

Whether you’re new to Adwords or are looking to improve your current strategy, here are 5 tips for an effective Adwords campaign. 

1. Be Competent with the Keyword Planner 

It’s considered the most important tool on Adwords. 

The Keyword Planner helps you build a cohesive list of suggested keywords and ad group ideas to market your products and services. 

It’s especially useful for compiling research on 

  • Keywords
  • Audience
  • Competition

Adwords comes with many different interfaces, so it’s key to focus on which ones are worth your time. 

If you run a website with something to sell, the planner will help you find terms, phrases, and words. These use interfaces to find potential customers who have searched for related items to your business. 

You could be competing with keywords you hadn’t realized. The planner will uncover terms your competition hasn’t taken over, but that are still searched for often. 

Grasping the basics of the keyword tool will not only help you with your campaign. It will also escalate your business to another tier. 

In fact, by adopting the several strategies provided in the Adwords Keyword Planner, you’re on your way to the Google-friendly website you need. 

2. Capitalize on Optimized Keywords

Using keywords are the groundwork for your campaign. They help you find the most relevant audience typing into a search engine. 

Most of all, they allow people to find you! 

This is the most important aspect of your Adwords strategy. Plus, it’s costly to bid on the wrong words.

However, when 67% of the consumer’s journey is a digital journey, it’s better to take your time when producing a solid list of keywords. 

Here are some tips when creating your list: 

  • Describe exact terms that explain what you do 
  • Describe related items to what you do 
  • Brainstorm what someone might search Google for

Once you’ve generated a vast list of keywords, it’s time to narrow it down. With AdWords, it’s better to keep your list between 5 to 10 keywords.

The more focused, the better. You want to rank high and have the right people clicking on your ad.

After you’ve shortened the list, add the keywords as “Exact Match” on your campaign. Now, your ads will display when someone types the exact search into Google.

You’ll want to do this to ensure your ads only display on relevant searches. Google has the tendency to create variations for your ad when it thinks they are relevant — when they’re actually not.

After that, you will be established, for the most part.

The next step is to give your campaign various check-ups. You should do this by removing unpopular keywords and building up the ones you’ve already created. 

3. Closely Evaluate Keywords 

While it’s necessary to hone in on the unpopular keywords you’ve generated, other keyword-related problems occur. These, of course, need to be addressed. 

Duplicate Keywords

As silly as it sounds, it’s possible.

When generating and cleaning up your keyword list, you need to pay attention to any duplicate words bidding against themselves.

Do this not only to keep your campaigns organized. It will also save yourself money in the long run when determining your Adwords strategy. 

Don’t make the mistake of a common misconception that duplicate words only mean you’re bidding against yourself. That’s not the case. The Google interface only puts up keyword bids with the competition. 

Negative Keywords

As time goes on, you’re going to need to start creating negative keywords.

While running your campaign, you should check your “Search Terms” report. It’s a great resource to seeing some irrelevant queries. These only slow down business. 

Adwords has a feature to make these queries “Negative Keywords”, taking you off these detrimental searches. 

However, don’t put the whole query into your keyword list. Only insert portions of it as the new keyword. 

4. Avoid Broad Match Keywords

“Broad Match” is the worst option for your keywords. 

By using this option, you’re expanding too much into the advertising marketing. Google responds to this by restricting a number of ads it will allow your site, limiting your Adwords strategy.

The idea of a broader search means more clicks, right? You wouldn’t be wrong to believe this.

It does bring more traffic to your website, but the idea is quality over quantity. A visit to your website is meaningless if the person had no interest in your product in the first place. 

The reality of this search option is a lot of money spent with no return. You want this system to pay for itself, remember? 

5. Inspire Your Adwords Strategy 

When creating your strategy, the inspiration behind it is as important as the products and services you’re providing. 

This is discovered by your audience and competition, knowing what your customers are buying and interested in. 

Go on competitor websites and read the reviews for similar products and services. Analyze the praise and hatred for each aspect they have to offer.  

Can you find something they need?

These reviews are your keywords. By utilizing the wants and needs of the consumer, you’re further optimizing your pre-established keyword list.

By referring back to the Keyword Planner, you can use the same Adwords strategy of your competitor by bidding on their keywords. 

So, What Do You Think?

Thousands of businesses today are using their own Adwords strategy — and so should you. 

We have professionals on hand to help you create many optimized search engine results.  

What has your experience with Adwords been like? Feel free to leave a comment below, and tell us your story. 

Don’t forget to share this post with your colleagues! 

5 Reasons to Hire a Professional SEO Service

If you’re like most businesses, search engine optimization (SEO) is a huge part of your marketing strategy.

But how effective are your SEO efforts so far? You can rank the success of your SEO marketing by looking at your page ranks.

Do your pages appear on the first page of search engine results? If not, your SEO strategy may need a revamp.

Your page ranking determines how many visitors access your website. With page results, being on top is crucial. This is because more than 50% of all search clicks go to the first listed link.

Improving your SEO marketing success may require expert help. Need some convincing?

Here are 5 reasons to hire a professional SEO service.

1. Unmatched Expertise

A professional SEO service has the experience and expertise that is needed for successful marketing. While you may know the basics of SEO, a professional team knows every nook and cranny.

The professionals are best equipped with the knowledge and experience to create and implement a tailored marketing plan.

2. Time Savings

It takes time to learn the nuances of SEO marketing. And when it comes to learning SEO, time isn’t on your side. Time is a commodity in the business world, and there often isn’t enough of it.

Chances are you don’t have time to learn SEO. Your employees probably don’t either. But, a professional SEO team does.

You can count on them to do hours upon hours of research. They will work hours into the night to ensure your company is successfully positioned.

This frees up time to focus on managing your business.

3. Save Money and Manpower

In-house SEO efforts can be costly. They also spread your manpower and resources thin.

Unless you have a dedicated in-house marketing team, it makes sense to hire professional SEO service.

The SEO team you hire will tackle all SEO needs. From staying on top of the latest trends to updating your strategy, you can count on your team of experts to do it all.

4. Performance Driven Efforts

SEO companies will go above and beyond to satisfy their customers. The mentality that your success ensures their success creates an environment of pure performance.

Professional SEO companies know that they must provide quality work. They know that a failed SEO campaign can tarnish their reputation.

With performance driven efforts, you get a better return on investment.

5. A Competitive Edge

More than 80% of companies believe that SEO is effective. You can count on an even high percentage of companies using the marketing technique.

Since SEO is so common, you’ll need a way to gain a competitive edge.

A seasoned SEO company conducts research to figure out what your competitors are doing SEO wise. The team will then figure out the measures to implement to ensure you win the SEO race.

SEO is all about staying ahead of your competitors. Staying ahead involves a flexible and scalable marketing plan A professional SEO team will provide just that.

Professional SEO Service to Improve Your Web Presence

We know the importance of online marketing success. We also know the ins and outs of getting your company onto the right path.

If you want to generate more leads and make quicker deals, you’ll need top notch professional SEO service. At Studio98 we provide SEO expertise and more.

Give your company the online visibility it needs to be successful.

Contact us today to figure out the best marketing services for you.

Understanding the Benefits of a PPC Management Company

Looking for a quick way to boost your exposure online? Want more traffic to your site or blog?

If so, consider pay-per-click (PPC) advertising.

It’s a perfect solution for businesses that need a steady flow of traffic. Compared to SEO, it delivers faster results. On top of that, PPC can attract visitors and generate sales early in a site launch.

According to Google’s Economic Impact report, business owners generate $8 in profit for every $1 they spend on AdWords. Moreover, search ads can increase brand awareness by a whopping 80 percent.

What if you’re not familiar with paid advertising? After all, you don’t want to spend a fortune on ads that yield little or no results. This is where a PPC specialist can help.

Those who work in this niche have the skills needed to launch and run your campaign. They know what it takes to create mind-blowing ads and target the right customers.

Here is why you should hire a PPC management company:

Get Help with Keyword Research

Just like SEO, pay-per-click advertising requires keyword research. Your ads must include keywords with a high search volume and low competition.

PPC experts work with the best keyword research tools to boost your campaign. They know how to test keyword variations and what terms to exclude.

This will save you time and money.

Understand Your Audience

A PPC specialist can laser target your audience and create relevant ads. They will also place those ads on the platforms where your prospects are hanging out.

Let’s say you’re running a recruiting business. In this case, your ads might perform better on LinkedIn compared to Facebook. Advertising on both platforms can be costly.

The best PPC experts can save you thousands of dollars by posting your ads in the right place. They know what works best for your niche and how to keep the costs low.

Handle the Technical Aspects

How much do you know about retargeting codes, analytics, and CPA? Unless you’re a digital marketer yourself, you might not be familiar with these terms.

Pay-per-click advertising has its own terminology. Thus, requires technical know-how and experience. You can’t learn these things overnight.

A PPC management company can handle the technical aspects and free up your time. They will experiment with different bidding strategies and track the results.

What to Expect from a PPC management company?

Now you might be wonder what to expect after hiring an expert. Once your campaign is up and running, you’ll get instant traffic. This will lead to more sales and online visibility.

Working with a PPC management company will also lower the risk of click fraud. For example, your competitors could click on your ads to exhaust your budget.

PPC experts will monitor your account and stop the campaign in case something goes wrong. They will also analyze your stats and logs files to prevent click fraud.

With pay-per-click advertising, you’ll obtain a higher return on investment and attract new clients.

This marketing strategy will also boost your SEO efforts and help your business grow. The key is to choose an expert who knows the ins and outs of PPC.

Have you ever worked with a PPC management company? Share your experience with us in the comments section below!

How Google Is Changing Target Marketing Strategies

The average American sees about 5,000 ads every day.

While some of these ads may be relevant to us, many of them aren’t. We’ve all seen ads for products we can’t afford, or that we have no interest in. Over time, we’ve become accustomed to this.

But imagine, for a moment, a different world. What if ads you saw were designed to appeal directly to you?

A few decades ago, such a concept would have only been possible in science fiction. We’re still not quite there yet. But with Google’s recent advances in target marketing strategies, we’re definitely getting closer.

Let’s take a look at how Google’s innovative technology is changing the way that marketing works.

What Are Target Marketing Strategies?

Before we look at Google’s specific developments, let’s briefly review what target marketing is.

The key to a successful marketing campaign is maximizing your return on investment. Every marketer’s goal is to spend the lowest amount of money needed to generate the most revenue possible.

This is why target marketing is so important.

No matter how great your product is, it’s never going to appeal to everyone. For this reason, there’s no reason to waste marketing dollars on consumers who are unlikely to buy your product.

Instead, you should narrow in on a small segment of the population that will be most interested in your product. This segment is called your target market.

With recent advances in technology and data collection, it has become easier than ever before to identify a narrow target market. This allows marketers to optimize their campaigns for specific consumer populations. They can then use target marketing strategies to reach these customers.

Google’s Ad Services

Google’s most well-known product is its search engine. One of the top ways that Google generates revenue, however, is by selling ad space.

When a company buys an ad with Google, it’s a little different than buying a traditional ad. Rather than simply placing the ad in one space, Google decides what users to show the ad to based on their online activity.

Google uses data from apps like Google Maps, Youtube, Gmail, and Google Play to create a profile of each user. Based on this profile, they determine which ads will be most effective. In other words, Google uses target marketing strategies to decide which customers see which ads.

Tracking Online Ads Offline

To demonstrate the value of these ads, Google must show that the customers who see them purchase the products advertised. It’s fairly simple to track this data for online purchases. Recently, however, Google has expanded its technology to track purchases at brick and mortar stores.

Google has been using its maps app to track consumer location for years. Now, they are taking that data to the next level by accessing credit card data. This allows Google to track purchases.

Google hasn’t offered a lot of information about how these target marketing strategies work. That said, the general concept is pretty straight-forward.

Google can track a particular consumer’s behavior on their search engine and can track their location. They can use this information to determine how many customers visit a brick and mortar store after seeing a particular ad.

Then, by accessing credit card data from certain vendors, Google can track what purchases consumers made. This gives them detailed information about their effectiveness of their advertisements.

Transforming Online Advertising

The ability to track purchases at brick and mortar stores is a game changer for online advertising. It could also change the way brick and mortar stores operate.

In the past, Google was only able to track a consumer’s online purchases. So let’s say a particular consumer clicked on an ad but didn’t make any purchases online. The company might conclude that they had wasted ad money on that customer.

Now, however, they will be able to see whether that customer traveled to a physical store location. This information can help advertisers to further optimize their ad campaigns.

This also might be good news for brick and mortar stores in general. Companies can now track what advertisements lead customers to physical store locations. This could help them encourage more customers to visit their stores.

Of course, this is also a great strategy for Google. If Google can demonstrate that their online ads are leading to physical purchases, they can encourage companies to purchase more ads. This will certainly help expand Google’s ad revenue.

Google’s Limitations

While Google’s new offline target marketing strategies are ground-breaking and innovative. But they are by no means comprehensive.

For instance, Google’s data-sharing agreements give them access to data from approximately 70% of credit card purchases. While this is a significant amount of information, it leaves 30% untapped. Also, Google still has no way of tracking purchases made in cash.

Additionally, Google has assured customers that they are not tracking all of their information. For instance, Google does not collect the names or credit card numbers of customers.

Google also doesn’t collect data about the exact products purchased, or the amount of money spent. So, for now, at least, the only thing Google tracks is whether a customer made a purchase.

Concerns for the Future

Despite these limitations, some consumers are concerned about the steps Google has taken. While Google does not currently track what is purchased or how much is spent, it would be fairly easy to start collecting that data.

Some consumers worry about this level of data being shared with advertisers. There is also concern about whether advertising can become too targeted, to the point of manipulation.

That said, consumers still have the option to opt out of these tracking features. They can also choose settings that limit the ads that they see.

If you’d like to learn more about how to incorporate target marketing strategies into your marketing campaign, contact us. Our experts will work with you to create the right campaign for your needs.

What’s the Secret Behind a Successful Lead Magnet?

When it comes to driving consumers to your product or service, you need something to draw them in, like moths to a flame. But not everyone is the same, which means you need to do your research.

The best lead magnet will always come down to your goals and audience. What attracts one group of people may not attract the other. For instance, some users are into receiving emails from their favorite brands.

For this target market, offering a free download in exchange for their email address would be quite easy. Especially if the download is something they’d find useful.

Personalized emails tend to have a 6.5% clickthrough rate. So if you decide to use email marketing, make sure to segment your campaigns.

But what about for those who are more reluctant to give up their email address? You’ll need to have a strategic lead magnet.

First, What’s a Lead Magnet?

Simply put, a lead magnet is content you give away for free to users in exchange for their email address. This can be an e-book, whitepaper, report, video or special access to additional content.

The key is to select the medium and the content that your audience would find worthy of downloading. For example, if you’re in the pest control business, giving away an e-book about identifying when a home has termites may work.

This would cater to folks who own a house since they’re more likely to protect their investment however they can.

Let’s review how you can use different lead magnets to boost your email lists.

E-Books as a Lead Magnet

This is popularly used by businesses in the B2B and B2C markets. It provides comprehensive content on a matter that an audience is interested in.

For example, a cookbook of desserts would cater to an audience that visits your blog to learn about healthy eating. Or if your website sells digital marketing services, then an e-book on link building may be enticing.

Infographics to Attract Users

You can also go with something more innovative, such as an infographic. These are very popular on the web, especially on social media.

What’s great about these is they offer the visuals web users love with the content they enjoy reading about. It’s easily digestible and entertaining.

You can use it to showcase information about how to clean a car, cook a meal, write blog posts or do just about anything else. The idea is to put it into a simple step-by-step guide with riveting imagery.

Freebies and Discounts

Who doesn’t like getting something for free? If you have a product people love, why not give them a sample or a discount? This would also work for a new product – give it away, so people will try it and buy it.

On the other hand, if you have a membership you’re offering, give a free trial for a week or a month.

Create a Tool and Give It Away

What tools can you build that your audience can really use? Maybe it’s an app for losing weight or a calculator for mortgage loans.

Improve Your Digital Marketing Campaigns

Lead magnets are just one way you can enhance your conversion rates. At Studio98, we can help you build online traffic and email lists using our online marketing services.

Make sure to check out our blog for free tips on how to make your business stand out for the better. And if you need expert assistance, don’t hesitate to contact us!