The Complete Beginner’s Guide to Generating Business Leads

We business owners often hear about the power of lead generation but many of us don’t really understand what it is. Nor do we have any action plan in place to take advantage of it.

But we should be. Lead generation is when a company stimulates and captures interest in their product or service for the purpose of creating a sales pipeline. It’s nothing new.

How a company uses lead generation has changed thanks to technology. With that in mind, keep reading to learn more about how to generate business leads.

Why Business Leads Are Important

When done correctly, lead generation is a win-win situation for both the buyer and the seller. When done incorrectly, the seller ends up feeling irritated and put off entirely.

Think of telemarketing calls. That’s lead marketing but done in a way that leaves you feeling violated and angry because the company called you at an inconvenient time.

Also, in cases like this, it’s rare you the seller ever requested any information and it’s more of a cold-calling situation.

When it works, a buyer requests information regarding a product or service. The seller then has an opportunity to pitch their product or services to someone who has actually given them permission to contact them.

How To Define Lead Generation

If you want to know how to define lead generation, let’s take a look at what it enables your business to accomplish.

Lead generation helps your business determine how to price products and services based on a per lead basis. Based on the information the customer filled out, you can choose which product or service you want to offer your prospects.

Based on where your leads are coming from, your business might find a specific geographic location is expressing more interest than another region. That information then leads you to focus on marketing and sales for that area.

You can even control the number of leads you want to receive each month. That helps you determine your budget.

Best of all, you’re only paying for leads you receive.

How To Qualify A Lead

What is a lead when reffering to marketing? That’s when a sales lead is generated through collecting information.

Businesses can collect information in a variety of ways. Someone can complete a job application for your company. This information is then used as a lead for your company’s recruiting team to help you find the best talent out there.

You can ask customers to fill out contact information in return for something like a coupon. In this case, the only information most people will provide is their name, phone number, or e-mail address. However, it’s enough to at least show the customer has a slight interest in your company.

Your website can ask someone to fill out a form in order to receive educational content like a podcast or an e-book. Someone who fills this form out isn’t stating they have an interest in your product or service directly, but it’s a way to begin the sales lead process.

Why You Should Consider Investing In Lead Generation

If you need help with generating business leads, we’re here to help you. Acquiring warm business leads this way is very cost-effective.

To learn about pricing and how it works, schedule a call with us.

5 Ways a Startup Can Benefit From Using Online Lead Generation Services

Did you know that one of the best ways to reach your target market as a startup is through online lead generation services?

These services can help your business increase leads, and grow at a faster rate than your competitors.

Moreover, it can help you better understand who you are marketing to, and how you can expand upon that market.

Professional lead generation services are designed to help you through the entire process, no matter how big or small your startup is.

Here are five ways a startup can benefit from using these services below.

1. Target Your Core Business

An online lead generation service can help you target your core business with a clear-cut focus.

The reality of running a startup is that often times you are operating with limited resources and that it can be difficult to juggle everything that needs to be done.

Investing in lead generation can help your startup focus on bigger company goals without stretching your resources even thinner.

2. Reach Your Growth Potential

The ultimate goal of any startup has a scalable business model, capable of withstanding growth and reaching far beyond its humble beginnings.

Moreover, your employees can better focus on the startup’s growth rather than worrying about lead generation.

The sales funnel created for the startup through online lead generation techniques will be perfectly suited for it and your market when you hire a professional.

3. Decrease Your Costs

A large part of coming up with lead generation strategies is determining your target market. Lead generation service providers are trained to help you with exactly that.

By improving your marketing techniques, you can ensure that the money is not going to waste by reaching out to the wrong market.

Lead generation can become a well-oiled machine that does the work for you. This way, you can focus on improving the customer journey and furthering the startup in other ways.

4. Get Ahead of Your Competitors

There is almost always a sense of fierce competition in the startup world. As you struggle to stand out from the rest and be different, lead generation services can help.

Even if there are others offering similar services and products, learning to better target your market is key.

Stay one step ahead of the rest by investing in your lead generation strategies through a business that specializes in it.

5. Recieve an Actionable Evaluation

Last but not least, through a lead generation service you can receive an actionable evaluation of your startup performance.

You can then immediately improve upon with their advice to better your business model and its marketing techniques. They can also help advise you on other important digital marketing areas.

The Best in Online Lead Generation Services

There are numerous benefits to investing in online lead generation services for startups, regardless of where they are in their journey.

Calling in the professionals will help you grow your business, get an edge on your competitors, receive an actionable evaluation, target your market, and decrease your cost.

For more information, contact Studio 98 to learn more about how lead generation services can put your startup in the right direction for exponential growth.

3 Ways Expert PPC Management Can Take Your Business to the Next Level

If you know a thing or two about digital marketing, then you’ve probably heard of pay-per-click advertising. But if you want to succeed in PPC, you should invest in expert PPC management.

If you’re not using PPC yet, you’re missing out on some major benefits for your business.

That said, if you’re doing PPC wrong, it could hurt you more than not doing PPC at all. This is why you need an expert in your corner. Here are three ways a master PPC manager can take your business to the next level.

1. Come Up with a Strategy that Works

Before you do anything, you need a PPC marketing strategy that works. It’s a lot harder to manage that if you don’t have any idea what you’re doing.

Here’s the thing: you’re very good at your area of expertise. But if you’re hiring a PPC manager, chances are, your area of expertise isn’t PPC. That means you’re going to waste a lot of time trying to figure it out yourself, never mind coming up with a successful strategy.

You could, but why would you bother? A PPC expert can do it ten times faster, which is a more effective use of your time and money.

Focus on what you do best. Your PPC manager can handle the rest.

2. PPC Terminology Can Be Confusing

On a related note, while it’s good to know about the PPC solutions that could help your company flourish, the technical side of PPC can be confusing.

If you’re really new to the subject, you may get lost in the terms before you ever start looking at how PPC actually works.

For example, do you know what Google Adwords is and how it works? What about keyword research tools, keyword groups, ad groups, or negative keywords?

You may not even know whether you need PPC or SEO (they’re related, but there’s a difference). Or see more here: Effectively Using Paid Advertising (PPC) and SEO

Why waste time and money figuring it out when a PPC manager can get you started exactly where you need to be from day one?

3. Weak Ad Copy Lowers Your Conversion Rate

And if you’re still not convinced, here’s the thing: weak ad copy will hurt your conversion rate.

You see, in order to produce good PPC copy, you have to do careful research on your competition and how your company can reasonably improve.

Every word matters in PPC, and while you might get hits on an amateur ad, it will never perform as well as copy designed by someone who knows what they’re doing.

And remember, PPC isn’t static. That means that even after ad copy is put out into the world, you have to maintain its relevance. If you don’t know what you’re doing, your business will be worse off for it.

The Expert PPC Management You Need

Why make your life harder than it needs to be? Expert PPC management can boost your business without the hassle and confusion of trying to figure it out for yourself.

We get it. You’re busy, you’re enterprising, and you’ve got a business to run. That’s why we offer you PPC you can track down to the last penny, so you can see exactly where your money is going and how our service is paying off.

Ready to get started? Us too. Get in touch today to ask a question, schedule a call, and give your business the head start it deserves.

How Does Outsourcing Expert PPC Management Beat an In-House PPC Expert?

The right Pay-Per-Click campaign can have a tremendous impact on your brand’s visibility. However, businesses looking to create a strong, effective PPC campaign have a difficult choice to make:

Should you invest in an in-house PPC pro or outsource to a PPC expert?

While every business is different, we can say with some degree of certainty that outsourcing expert PPC management is a far better choice for most businesses.

Here are a few reasons why you should outsource your next PPC campaign.

Outsourcing Expert PPC Management Services Save You Money

It might strike you as a little odd that outsourcing a service can actually save you money in the long run, but let’s break it down for a moment.

If you focus your efforts in-house, you’re likely going to need to hire a new employee. The average cost of onboarding one employee is roughly $4,000. So right out of the gate, that’s an additional $4,000 you’ll need to spend per employee you welcome to your team.

Of course, you’ll also need to invest in quality software and measurement tools. Expect to spend at least a few hundred dollars on the initial setup.

The cost of in-house PPC management doesn’t necessarily end when a campaign does, either. You’ll still have to pay the employee and presumably offer them benefits.

Comparatively, outsourcing your PPC campaign will likely cost less than you’d spend throughout the onboarding process.

Furthermore, once your campaign is finished, you and your outsourced PPC expert can sit down and determine where to go from there. If you’re not satisfied, you’re free to move on.

No Need to Invest in Additional Resources

Keep in mind that as you begin your PPC campaign, you’re going to need additional resources such as a keyword planner and research tools.

While there are plenty of free tools out there that can get you started, you’re going to need something more substantial if you’re serious about your PPC campaign.

As a result, you’ll need to invest in additional computers and software.

Outsourcing Your PPC Campaign Boosts In-House Productivity

Aside from money, you’ll save yourself plenty of time by outsourcing your next campaign.

Should you bring new employees on, you’ll have to spend weeks searching through resumes, interviewing prospective team members, and setting up training.

Even if you’re simply transferring an employee to a new department you’ll have to spend hours making the necessary preparations.

Wouldn’t it make more sense to use that time on something that could benefit your business immediately?

Once you’ve picked an expert PPC service, they’ll handle the rest. You and your team are free to focus on your other tasks such as customer service and lead generation.

Save Time And Money: Outsource Your Next Campaign

Outsourcing expert PPC management has the potential to save your business tons of money and time that could better serve your business in other ways.

If you’re currently looking for PPC management, get in touch with us at your earliest convenience. We’d love to learn more about your business and come up with a strategy to help you dominate your search results.

The Benefits of SEO: Why You Should Consider Using SEO Services

No matter what service or product you provide, you’re going to have a ton of online competition to deal with. You may think that because you have the superior product, your business will always come out on top.

In a fair world, you may be right. But in the world of technology and google searches, you need a little more than just a quality product.

You need your potential customers and clients to be able to find your product when they do a search on google.

This is where SEO can help take your company to the next level, and leave your competition in the dust. In this blog, we’ll discuss the main benefits of SEO, so that you can get more traffic on your site, leading to more profits.

Main Benefits of SEO

Although you may have heard of SEO before, you might not be familiar with all the benefits you can get by doing SEO. Here is why you should consider using SEO services for your business.

You’ll Stay Ahead of Your Competition

It’s safe to assume all of your competitors are doing SEO for their website. So if you aren’t utilizing SEO services, you’ll quickly be left behind while your competitors reach all of your potential customers before you do.

You can try to do SEO on your own to boost your page ranking, but it’s best to leave it to the professionals and hire an SEO company that will take you right to the top.

Your Product Will be the Answer to Google Searches

When people are in need of a service, they will type in keywords to google to find the product they want. If you aren’t using SEO services, your website isn’t going to come up at the top. The customer will find your competitors instead.

However if you are doing SEO, your page will be one of the top results. This will lead the customer to click on your page and see that you offer the exact product or service that they need.

Website Traffic Will Increase

Website traffic is important not only because it brings more of an audience to your services, but it also builds your online authority. This means your website will be more likely to show up on the first page of google.

The reason SEO exists is it improves website traffic. Traffic means your site is getting more views, and more views lead to more sales for your business.

For More Information

SEO is vital if you hope to keep up, or stay ahead, of your competitors. Without SEO, your online presence will quickly fade away and you’ll have very little web traffic.

If you want to increase web traffic and improve your sales, it’s time to hire a reputable SEO company to take your online presence to the next level.

Contact us today for more information on the benefits of SEO and why it’s time to start using SEO services.

Here’s Why Your Mobile Landing Page Design Is So Important

Did you know that mobile web browsing has overtaken desktop?

That’s right.

So, what’s the point in spending time and money driving traffic to your website if your landing pages don’t work on mobile?

There is no point.

If you want your landing pages to convert, they need to be responsive on mobile – fact.

Keep reading for all the details on why your mobile landing page design is so important.

It Creates an Important First Impression

If people are searching for a product or service and hit upon your site, there’s a decent chance they’ve never heard of you before.

Your landing page is your first opportunity to sell yourself and showcase your brand values.

A page which works seamlessly on mobile shows that you’re modern, reliable, and able to do a great job. A page which only works on desktop makes you look amateur and out of touch.

Getting it right first time is essential because it only takes seconds for a user to click away to a competitor.

It Has the Power to Generate Conversions

Well-designed landing pages are guaranteed to boost conversions for your business, helping you reach more customers and make more profit.

Pages which are quick and easy to use on mobile will generate more conversions than those which are cumbersome and difficult to navigate.

Awkward form fields which require you to zoom in and out? Don’t expect many responses.

Quick signup form which takes seconds to use on any device? Get ready to capture some awesome leads and make some sales.

Good mobile landing page design could be the difference between winning hundreds of new customers or driving people away forever.

It Can Generate Valuable Insights

Want to know more about what makes potential customers tick?

A well-made mobile landing page can give you tons of valuable data and insight into how customers behave. You’ll have the option of carrying out A/B testing using multiple different page designs to see which performs best.

Let’s say you display two special offers on your pages, each worded or displayed differently. You’ll be able to compare the number of clicks on each, helping to inform your future campaigns.

Is your landing page long and full of text? Get insights into how long most people spend on the page to decide whether or not you should shorten things.

One simple landing page can generate tons of really useful data, as long as you’re ready to capture it.

How to Win at Mobile Landing Page Design

Mobile landing page design could make or break your success and drastically affect the value you get from paid ads.

A good landing page will be easy to navigate on mobile, it won’t take long to fill in any forms, and you’ll be tracking metrics to decide when to make changes.

Poorly-designed pages will be unattractive, badly-formatted, and difficult to navigate on mobile.

With the drastic increase in mobile traffic, you simply can’t afford not to optimize your landing pages for mobile.

Want more lead generation tips? Visit our blog today.

Are You Making These Dangerous SEO Mistakes?

Let’s face it: search engine optimization can be a chore.

We all know how important SEO is to getting found online. It’s no secret that 93 percent of online experiences begin with a search engine.

When it actually comes time to implement SEO, however, many businesses take the wrong approach. They might invest their time and money into activities that are not only unsuccessful but hurt their overall rank. They end up seeing a drop in rank and visitors rather than big-time traffic and conversions.

Did you know that SEO mistakes can actually hurt your credibility and Google ranking? Read on to learn the top mistakes people still make.

Buying Links

Have you ever heard of someone getting blacklisted by Google?

Google can actually penalize your website if you don’t adhere to their standards. A common reason why businesses are blacklisted is that they buy links.

There’s no shortage of SEO firms that promise a hefty bounty of links to your site. But be careful before investing in link buying activities.

Buying too many links from non-reputable sites is a huge no-no. Why? Google views this as a spammy activity and will punish you with a huge drop in rankings.

Google looks at several factors when determining its rank. A site’s authority is a big factor. Links from low-quality sites with no authority send the wrong idea.

Word to the wise: don’t buy links from cheap sites or link directories. Build your backlinks from reputable sites with a strong domain authority.

Keyword Stuffing

There’s no denying the importance of keywords to SEO. But it’s important not to stuff unnecessary keywords in your content. Keyword stuffing is one of the most common SEO mistakes.

Google’s algorithm is constantly evolving to enhance the user experience. As a result, they now penalize businesses who place too many keywords in their content.

The search engines would rather promote quality and useful content to their users. Stuffing too many keywords in your content hurts both your rank and readability.

Focus on creating really good content instead of stuffing it with keywords. Only use keywords in a natural, organic way to keep Google (and your readers) happy.

Mobile Unfriendly

No SEO campaign is complete without a mobile strategy.

Thanks to the advent of smartphones, the world is increasingly moving towards mobile. Not only does mobile make up a majority of search, it’s also influencing conversions. 55 percent of purchase-related conversions occur within one hour of mobile search.

Google recently updated their algorithm to further emphasize mobile search. Sites that are mobile-friendly now get a ranking advantage over other sites.

Make sure your site is ready for the future. Use an interface that is fast, readable, and user-friendly on mobile.

Having trouble? You can outsource your SEO to get mobile help.

Fixing Your SEO Mistakes

Stop wasting your time with poor SEO. Fix these basic mistakes to start seeing more traffic and conversions to your website.

Do you need help fixing your search engine optimization? We can help. Contact us today to find out more!

5 Local SEO Strategies to Implement on Your Site

The SEO industry is expected to hit $79 billion by 2020. This means you need to start investing in SEO now.

So, if you’re looking to boost your online reputation or drive traffic to your website? If SEO is the king of all things website-related, local SEO is undoubtedly the queen.

Local SEO tactics allow you to target customers in your area, enhance your traffic, and bring more customers to your door.

Let’s get into five strategies you can implement on your site right now.

Focus on the Best Local Keywords

Keywords play a huge role in effective local SEO strategies. With the majority of consumers using mobile phones for their online searches, you need to make your website easy and accessible.

Local keywords will vary depending on your company’s niche, but targeting the longtail keywords, such as hairstylists in San Diego, will garner significantly more attention than just hairstylist.

Know & Study The Competition

All successful business owners understand the significance of looking and examining the competition. You need to see where their marketing efforts lead and who they are also seeking to target.

If your website pales in comparison to theirs? Well, you have a problem, and your traffic and revenue may definitely be suffering as a result.

Advertise Locally

Of course, you need to be accessible online, but you also cannot afford to overlook taking a local approach to advertising.

Local review sites, like Foursquare and Yelp, implement the power of local consumer bases. Utilize these to improve your local marketing results. If you want to rank as one of the best in your city, these tools will help get you there.

Don’t underestimate using these resources for paid advertising efforts. It’s an easy way to reach the customers searching in your area for certain services or products.

Streamline Your Website

Getting people to land on your website is obviously a huge goal. With that said, it’s just as important to keep people on your website.

After all, nothing is more frustrating than getting to a site only for it to take forever to load. Furthermore, nobody wants to hunt around for a contact form or payment page.

You need to make it as simple and cohesive as possible for consumers to book services and consultations online. If you’re not sure how to do this, consider the virtues of outsourcing to SEO professionals.

Streamline Your Mobile Presence

Nowadays, your mobile presence needs to be just as optimized and responsive as your desktop website presence.

With consumers spending more time swiping on smartphones and tablets, you want to keep this in mind as you develop your responsive web design.

Essentially, you want your website to look dynamic and efficient on any screen, regardless of the size.

Final Thoughts on Mastering Local SEO

Local SEO represents a critical piece of your online reputation’s puzzle. Don’t overlook its presence in creating a dynamic online experience for your consumers!

At Studio 98, we’re passionate about creating dynamic content following SEO best practices. Want to take your website to the next level? Schedule a call with us today!

Why You Need Expert PPC Management

The online world has opened up an entirely new set of strategies for reaching your target audience as an advertiser, and they can all be accessed at your fingertips.

The problem is that business-owners and marketing managers confuse accessibility with ease of use. In other words, just because digital ads can be set up from their own computer, they underestimate how much skill expert PPC management requires.

This is especially true for pay-per-click (PPC) ads. Sure, anyone can technically set up Google Adwords and create ads. But to make those ads successful, you need a whole new set of skills.

That’s where expert PPC management services come in.

Benefits of Expert PPC Management Services

If you’re considering whether you should hire a PPC management firm, here are some pros to consider:

Impact on Your Bottom Line

PPC ads may not involve artwork or excessive creativity, but they still require some serious strategy to be effective. The positive and negative keywords you use, the wording you select, the landing page you link to, the geotargeting you establish – it all plays a role.

Some marketing managers think they can get a better ROI by doing the PPC ads themselves. However, considering how much time you’d need to spend to learn the ins and outs, this is rarely the case.

An expert PPC management professional may be able to spend ten hours doing what would take you forty hours to learn, all with better results to boot

Budget Advisement

If you’re a PPC novice, just determining your Adwords budget can be a real challenge. How much do you need to spend to get results? When do you reach the point of diminishing returns?

Depending on your revenue goals and the size of your market, a PPC expert can help you set a manageable yet effective budget.

Algorithm Changes

Search engines are constantly revising the algorithms that bring up search results. In fact, Google is said to change its algorithm up to 600 times per year! While most of these updates are minor, they also release several major updates each year.

These algorithm updates change the way the search engine determines which ads and pages are relevant to a search result. To keep getting strong results from your PPC, you need to keep up with the changes and adjust your strategies accordingly.

For a marketing manager who has dozens of other responsibilities, there’s just not enough time to keep up with it all. A PPC manager, on the other hand, can keep your ads up-to-date.

Click Fraud Prevention

Online advertisers are plagued with fraud problems. Fraudulent web traffic can leave you paying for ads that are seen by bots rather than actual potential customers.

Traffic fraud and click fraud has been an issue since the early days of digital marketing. Fortunately, PPC experts have techniques to limit the effects these fraudsters will have on your revenue.

How to Hire a PPC Expert

With the massive amounts of online traffic today, a PPC professional can make a powerful difference in your revenue.

If you’ve decided it’s time to take that plunge, research PPC management firms in your area to find the best fit for you.

5 Statistics About the Benefit of Online Lead Generation Services

Lead generation is the lifeblood of your business.

But it’s challenging using only in-house resources to generate leads with success. Adopt online lead generation services to fill in the gaps where you need them most.

In B2B sales, you can’t move forward without qualified leads. These are contacts in your target audience most likely to pay for your services. You may know lots of potential companies, but not all of them are leads.

There are several methods for acquiring leads. Use content, paid traffic, and referrals to acquire their contact information. But sometimes leveraging these capabilities isn’t enough.

Online lead generation services offer the benefit of a devoted lead generation team. Rather than hire and train the team yourself, you pay other companies to manage it.

But how well do online lead generation services work? Can you count on the quality of the leads they provide? Find out below.

5 Online Lead Generation Services Facts You Need to Know

Before you hire a lead generation service, consider the following statistics. These five facts will help you understand and choose the right service for you.

1. Lead Generation Is the Top Challenge for Most Marketers

Lead generation is now the measurement of marketing success. 63% of marketers say lead generation is their top challenge. This puts pressure on marketing teams to deliver qualified leads consistently.

Marketers with limited budgets struggle with this KPI. They often lack the resources and in-house expertise to deliver. This creates a chasm between marketing and sales teams.

2. Most Marketers Lack the Resources for Success

61% of marketers claim they lack the resources for lead gen success.

SMBs often lack the staff, funding, and time to generate leads successfully. That’s because lead generation is a constant and full-time effort. Companies who cannot regularly apply resources will fall behind.

The continuity of your business depends on leads. Lead generation services can supplement your marketing efforts.

3. B2B Companies Say Data Quality Is a Barrier to Lead Generation

Lead generation is arduous. Without good market data, you can’t even begin. Collecting, vetting, and drawing insights from market data is another task altogether.

Almost half of B2B companies struggle with lead generation because of data quality. Many companies lack the analytics and expertise to carry this out effectively. This puts the breaks on in-house lead generation efforts.

4. Very Few B2B Companies Are Outsourcing Lead Generation

Only 12% of B2B companies currently outsource lead gen. This applies only to telemarketing and outbound calls. It’s a small sample that indicates outsourcing lead generation is not the industry norm.

Many B2B companies don’t know how much their average lead costs. This causes reluctance to invest in a lead generation partner. But companies that do have seen new customers sign within the first week of use.

5. 143 CEOs Saw 112% – 1,751% Growth Outsourcing Lead Generation

A 2014 Gallup study showed these statistics to be true. These companies can outsource to the best lead-generation talent on the market. But their degree of success is telling across industries.

This growth shows ongoing success is possible when outsourcing lead generation. Take the right steps in selecting a dependable third party. Leveraging the right service will free up resources and ensure you have dedicated lead generation at your back.

Holistic Marketing Solutions Start with Studio98

Studio98 is an incredible team of specialists in all marketing capabilities. Our staff creates and implements comprehensive solutions for all your lead generation needs.

Contact us today and let’s start a conversation. We’re ready to hear your specific needs and hash out the solutions of your dreams.