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How to Measure Your Marketing When Money is Running Low

How to Measure Your Marketing When Money is Running Low

Simply put, you can't afford to not market your business. Professional SEO firms will tell you that public promotion, whether obvious or subversive, is necessary if you want to increase your brand awareness and sales. But that may feel impossible if your marketing...

How to Add Online Marketing Into a Traditional Ad Budget

How to Add Online Marketing Into a Traditional Ad Budget

Having a marketing strategy is essential for any business. After all, you can't generate new sales without getting your name out there. But what once worked well for many businesses has changed immensely in recent years. You might be accustomed to advertising in print...

Why a Fresh Website Is More Important Than Ever in 2021

Why a Fresh Website Is More Important Than Ever in 2021

We're only a few months into 2021, which means you have plenty of time to make positive changes for the sake of your business. And if you've been ignoring your website design until now, this is your chance to seize an important opportunity for growth. If the pandemic...

3 Common Content Marketing Mistakes Businesses Make

3 Common Content Marketing Mistakes Businesses Make

You might be familiar with the adage, "content is king." While this is referenced all the time in the digital marketing world, it's important to remember that not all content is created equal. And while 84% of people expect brands they love to create content, that...

Facebook Ads Vs. Boosted Posts: What’s the Difference?

Facebook Ads Vs. Boosted Posts: What’s the Difference?

Although Facebook once began as a way for college students to interact online, it's since become one of the most powerful tools for businesses to connect with prospective customers. After all, 40% of consumers prefer businesses that engage with customers on social...

What You Need to Know About SSL Certificates

What You Need to Know About SSL Certificates

For businesses operating in the digital age, it's essential to have an attractive website that's easy to use and provides value to visitors. But custom web solutions need to address more than mere aesthetic appeal and content quality. They also need to provide...

Test Your Knowledge of Web Design With This True/False Quiz

Test Your Knowledge of Web Design With This True/False Quiz

In the digital age, businesses need customized websites to stand out online. But the reality is that not all websites are created equal. Whether you've chosen the wrong website design services or created a site using conventional wisdom from a decade ago, it's quite...

How to Improve Your PPC Ad Copy in 3 Easy Steps

How to Improve Your PPC Ad Copy in 3 Easy Steps

Although organic SEO is seen by some as being five times better than paid search ads, pay per click advertisements may still play an integral role in your marketing strategy. For example, PPC ads can drive traffic to your website when you're working with a short...

How to Optimize Your Google My Business Listing in 2021

How to Optimize Your Google My Business Listing in 2021

As a small business owner, it can be tough to get noticed online. When you're competing against big firms with even bigger budgets, you might feel as if nothing you've tried has made an impact. But don't forget that you've got the power of local search on your side....

Voice Search Optimization Tips For Small Businesses

Voice Search Optimization Tips For Small Businesses

If you've ever used Siri to find out information on your behalf or relied on Alexa to play some music you like, you already understand how compelling voice-powered search can be. But you might not realize that in order to optimize for search engines in 2021, you need...

The Basics and Best Practices of Interstitial Ads

The Basics and Best Practices of Interstitial Ads

There's no doubt that website design services have changed a lot over the years. Features that were once trendy have since fallen out of favor -- and what used to seem like harmless, accepted practices are now frowned upon. That's why it's so critical to ensure that...

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