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How to Build Your Brand With Better Web Design

How to Build Your Brand With Better Web Design

Your brand identity plays an essential role in your public perception and your ability to stand out from the competition. But while developing a killer marketing strategy is important, you'll also need to consider how your website helps -- or hurts -- that strategy....

What People Still Get Wrong About SEO

What People Still Get Wrong About SEO

For any business operating in the digital age, online marketing plays an important role. In fact, 41% of marketing firms used search engine optimization in 2016. But even if you logically know how effective these tactics can be, you still might not fully grasp how SEO...

The Dos and Don’ts of E-Commerce Web Design

The Dos and Don’ts of E-Commerce Web Design

Although brick-and-mortar retail businesses continue to struggle, e-commerce continues to reach new heights. According to data reported by Shopify, worldwide e-commerce sales exceeded $3.5 trillion in 2019, representing an 18% increase from the year before. By 2023,...

Local SEO Tips For Reopening Restaurants

Local SEO Tips For Reopening Restaurants

Undoubtedly, the ongoing COVID-19 pandemic has proven to be a huge challenge for independently-owned businesses. Restaurants, in particular, have had a difficult time staying afloat. Although many eateries have been able to continue offering take-out and delivery...

PPC FAQs: Common Queries About Pay-Per-Click Marketing

PPC FAQs: Common Queries About Pay-Per-Click Marketing

Pay per click marketing, simply known as PPC, can be a great way to increase brand visibility and drive traffic to your website. But like with most types of digital marketing, PPC management can be a complex undertaking. Even understanding the way PPC ads actually...

Web Design Trends to Consider in 2020

Web Design Trends to Consider in 2020

In today's world, your business is often judged by your website. Although a website that's regularly updated and properly maintained can last for up to six or seven years without requiring a rebuild, you might decide it's time to hire web design services sooner than...

3 SEO Tips to Keep in Mind During COVID-19

3 SEO Tips to Keep in Mind During COVID-19

Although many businesses throughout the nation are starting to reopen, it's important to remember that the COVID-19 pandemic is still very much a part of our lives. Whether you've already started to venture back to the office or you're continuing to work remotely for...

Web Designer Red Flags: Warning Signs You Shouldn’t Ignore

Web Designer Red Flags: Warning Signs You Shouldn’t Ignore

In our tech-dependent world, every business needs to have its own website. But it isn't enough to simply buy a domain, create a simple landing page, and hope for the best. The truth is that your site has between three and eight seconds to catch a customer's attention...

Common Reasons Why Your Website Isn’t Working For You

Common Reasons Why Your Website Isn’t Working For You

Your website is your 24/7 salesperson and brand ambassador. It's what turns your potential consumers into returning customers. But if your website isn't helping you meet your sales goals, there's a chance that something might be off with your site. Here are some of...

3 Outdated SEO Techniques You Should Never Use

3 Outdated SEO Techniques You Should Never Use

We rely on the internet for virtually every aspect of our personal and professional lives. And as such, we use search engines to an extraordinary degree. Without a doubt, Google is our go-to -- and the first organic search result receives 32.5% of the traffic share....

How to Avoid 5 Common PPC Mistakes

How to Avoid 5 Common PPC Mistakes

The internet is an incredibly powerful tool -- not just for consumers, but for business owners. Since 75% of people never scroll past the first page of search engine results, it makes sense that pay per click marketing would provide an extremely effective way for...

Marketing Misconceptions: What You SHOULDN’T Believe About PPC

Marketing Misconceptions: What You SHOULDN’T Believe About PPC

There's no denying that digital marketing is a must for virtually every business operating today. Of course, there are many different ways to market your business. But if you're looking to increase traffic on your site quickly, pay per click marketing is a popular way...

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