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SEO or PPC: Which Makes Sense For You?

SEO or PPC: Which Makes Sense For You?

The world of digital marketing is a network filled with tools, terminology, and acronyms—SaaS, CMS, KPI, UX/CX, and more. But they all play a significant role in the fabric of this ever-evolving media landscape. Here at Studio98, we can guide you through determining...

Are Medium and Long Tail Keywords Good for SEO?

Are Medium and Long Tail Keywords Good for SEO?

Are you looking for the best way to get higher rankings on Google? One of the best ways of doing so is to use medium and long-tail keywords. These are keywords that are more specific to your audience. Instead of targeting the simple search terms, you would target...

Safeguarding Your Dedicated Server

Safeguarding Your Dedicated Server

Custom website design services provide you with a website that enhances your online presence, sells your products and services, and engages a wide-ranging audience. Custom website design services are an excellent option for any business, large or small. They can do...

Ways To Increase Organic Traffic To My Website

Ways To Increase Organic Traffic To My Website

There are several ways to increase traffic to your website. Statistics show that organic search drives 51% of all web traffic, and this translates to about 40% of revenue. To drive traffic to your website through organic search, you have to focus on things like onsite...

Should I Hire a Web Design Agency or a Freelance Web Designer?

Should I Hire a Web Design Agency or a Freelance Web Designer?

Are you looking for a web design company? If so, you have two options: hiring an agency or hiring a freelancer. Both are great choices that come with their own set of pros and cons. Let's look at the differences between them to help you decide which one is best for...

Why Your App Needs an Efficient UI/UX Design

Why Your App Needs an Efficient UI/UX Design

In the era of micro-blogging, good design is critical. Your site only has between three and eight seconds to catch a customer's attention before they leave your page. Custom website design helps avoid the sometimes-boxy look of stock assets and pre-made templates. The...

Why Keyword Research is Vital

Why Keyword Research is Vital

Keywords are the foundation of any SEO campaign. They're what online search engines and web crawlers look for to determine your site content and associated metadata so they can assign a relevancy score and rank you appropriately in their results pages. Keyword...

WordPress vs WIX

WordPress vs WIX

Blogging websites have existed for a while now going all the way back to Blogger and Xanga 15 years ago. These days, blogging is not just for the college student or tour inhabitant anymore as businesses use blogging as a tool to get the word out about their company....

Use SSL Certificates for Foolproof Security of Your Business Website

Use SSL Certificates for Foolproof Security of Your Business Website

When seeking reliable website hosting services, you must consider keeping your site secure. Today, the standard is to make your site “HTTPS” instead of “HTTP” if you want to avoid the embarrassment of your visitors seeing a “not private” security warning. What is SSL?...

How Does SEO Affect My Website?

How Does SEO Affect My Website?

SEO is the lifeblood of your website, and it will affect just about everything that happens with your site. Here are some important points any SEO agency would consider when thinking about SEO: keywords, links, title tags and descriptions, page titles, and headings....

How to Do Keyword Research for SEO

How to Do Keyword Research for SEO

SEO is one of the best ways to advertise your business online. Research shows that organic SEO is over five times better than paid search ads. However, to maximize SEO, you need to first conduct keyword research. Here is how you can conduct keyword research for SEO....

How To Know When to Give Your Website a Refresh

How To Know When to Give Your Website a Refresh

Your website is the center of your online business. This makes it just as important as your storefront, if not more. People who are looking to find your business online interact with it via your website. Therefore, you should always be on the lookout for signs that...

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