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How to Improve Your PPC Ad Copy in 3 Easy Steps

How to Improve Your PPC Ad Copy in 3 Easy Steps

Although organic SEO is seen by some as being five times better than paid search ads, pay per click advertisements may still play an integral role in your marketing strategy. For example, PPC ads can drive traffic to your website when you're working with a short...

How to Optimize Your Google My Business Listing in 2021

How to Optimize Your Google My Business Listing in 2021

As a small business owner, it can be tough to get noticed online. When you're competing against big firms with even bigger budgets, you might feel as if nothing you've tried has made an impact. But don't forget that you've got the power of local search on your side....

Voice Search Optimization Tips For Small Businesses

Voice Search Optimization Tips For Small Businesses

If you've ever used Siri to find out information on your behalf or relied on Alexa to play some music you like, you already understand how compelling voice-powered search can be. But you might not realize that in order to optimize for search engines in 2021, you need...

The Basics and Best Practices of Interstitial Ads

The Basics and Best Practices of Interstitial Ads

There's no doubt that website design services have changed a lot over the years. Features that were once trendy have since fallen out of favor -- and what used to seem like harmless, accepted practices are now frowned upon. That's why it's so critical to ensure that...

What You Should Know About Google’s Page Experience Algorithm Update

What You Should Know About Google’s Page Experience Algorithm Update

Google is always making adjustments to improve search results for web users. This is a good thing, in theory. But the frustrating aspect for business owners is that these adjustments may make it difficult for websites to maintain or improve their website rankings. For...

What Is PPC Retargeting and Why Should You Use It?

What Is PPC Retargeting and Why Should You Use It?

Although organic web traffic is incredibly valuable, you may not always have months to spend on an SEO strategy. Since 93% of online experiences begin with a search engine -- and pay per click marketing ads are displayed prominently in search results -- it makes sense...

Digital Marketing Resolutions For 2021

Digital Marketing Resolutions For 2021

As we bid farewell to the last 12 months -- which were certainly among the most difficult in recent memory for many business owners -- it's time to look ahead to 2021. While you might have had to rethink your aspirations during the pandemic, we're now adjusting to all...

Contact Page Mistakes That Could Be Costing You Conversions

Contact Page Mistakes That Could Be Costing You Conversions

If you expect to be able to compete, you need to invest in high-quality website design services. After all, your website will tell prospective customers a lot about your brand and can often be the determining factor when it comes time to make a purchase. But while a...

Why Are My PPC Ads Being Rejected?

Why Are My PPC Ads Being Rejected?

Pay per click marketing can be a great way for many businesses to get noticed online. But if you don't manage your PPC ads correctly, you could risk spending more than necessary -- or even having your Google Ads account suspended. PPC marketing campaigns need to...

Click Fraud: How to Stop Competitors From Messing With Your PPC Ads

Click Fraud: How to Stop Competitors From Messing With Your PPC Ads

Pay per click marketing is arguably one of the most effective ways to drive traffic to your website within a short timeframe. It's just one reason why mobile search advertising expenses were expected to reach $23.4 billion by this year. But while PPC marketing can be...

Negative SEO Attacks: What You Need to Know

Negative SEO Attacks: What You Need to Know

You might already know what SEO is. But have you ever heard of negative SEO? Let's delve into everything you need to know about negative SEO attacks and how to protect your business from them. What Is Negative SEO? Search engine optimization, or SEO, involves the use...

What Are the Best Practices For Website Navigation?

What Are the Best Practices For Website Navigation?

The way your website looks and functions matters a lot to your customers. In reality, a site has only three to eight seconds to catch a customer's attention before they leave the page. That means there's very little room for error -- and if a customer can't find what...

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