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How to Stop Wasting Money On Your PPC Campaigns

How to Stop Wasting Money On Your PPC Campaigns

Given that 39% of global e-commerce traffic results from web searches, it's no wonder that many businesses focus on search engine marketing. But even if you don't have an e-commerce website that offers customers the ability to buy directly online, digital marketing...

4 SEO Tips For Financial Advisors

4 SEO Tips For Financial Advisors

Search engine optimization is an important part of any digital marketing strategy. After all, organic SEO is over five times better than paid search ads and can provide an impressive return on investment. As a financial advisor, you'll no doubt see the appeal in...

ADA-Compliant Web Design: Why Does Accessibility Matter?

ADA-Compliant Web Design: Why Does Accessibility Matter?

As a business owner, you deserve a website that aligns with your brand and provides your customers with the solutions they need. But while a properly maintained website can last for six or seven years without the need for a rebuild, you might not even realize that...

Time Is Money: When Should You Run Your PPC Ads?

Time Is Money: When Should You Run Your PPC Ads?

For many business owners, pay per click marketing makes a lot of sense. Whether you've just launched your first offering or you're looking to generate traffic quickly for a special sale, Google PPC advertisements can be a great way to go. And since mobile search...

Local SEO Dos and Don’ts

Local SEO Dos and Don’ts

Although it might seem like the internet favors large corporations over mom-and-pop shops, the truth is that Google knows just how valued small businesses are. In fact, algorithmic updates have rolled out with the chief purpose of ensuring that local and independent...

How to Know If Your Website Is Truly Mobile Friendly

How to Know If Your Website Is Truly Mobile Friendly

If you run a business, you probably know it's not enough to just have a website. Your website needs to be both visually appealing and fully functional in order to achieve your goals. But have you thoroughly tested the theory that your website is accessible to all...

Paid Search or Paid Social: Which Ads Get More For Your Money?

Paid Search or Paid Social: Which Ads Get More For Your Money?

Although search engine optimization plays an important role in any digital marketing strategy, organic traffic represents only a portion of what you'll need to succeed in your industry. It's certainly true that 93% of online experiences begin with a search engine --...

SEO Vs. PPC (And Why They’re Better Together)

SEO Vs. PPC (And Why They’re Better Together)

Developing a consistent marketing strategy is essential for any business. And fortunately, there are a number of tools and techniques you can use to promote your organization online. But if you're relatively new to the digital marketing world or you have a limited...

How to Build Your Brand With Better Web Design

How to Build Your Brand With Better Web Design

Your brand identity plays an essential role in your public perception and your ability to stand out from the competition. But while developing a killer marketing strategy is important, you'll also need to consider how your website helps -- or hurts -- that strategy....

What People Still Get Wrong About SEO

What People Still Get Wrong About SEO

For any business operating in the digital age, online marketing plays an important role. In fact, 41% of marketing firms used search engine optimization in 2016. But even if you logically know how effective these tactics can be, you still might not fully grasp how SEO...

The Dos and Don’ts of E-Commerce Web Design

The Dos and Don’ts of E-Commerce Web Design

Although brick-and-mortar retail businesses continue to struggle, e-commerce continues to reach new heights. According to data reported by Shopify, worldwide e-commerce sales exceeded $3.5 trillion in 2019, representing an 18% increase from the year before. By 2023,...

Local SEO Tips For Reopening Restaurants

Local SEO Tips For Reopening Restaurants

Undoubtedly, the ongoing COVID-19 pandemic has proven to be a huge challenge for independently-owned businesses. Restaurants, in particular, have had a difficult time staying afloat. Although many eateries have been able to continue offering take-out and delivery...

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