Get Your Business Seen and Sought Out
Good SEO (Search Engine Optimization) is about getting your business seen, and local SEO is no exception. If you have a physical location or serve a specific geographic region, you need local SEO. A recent study found that 95% of consumers research local businesses online. They want to know what businesses offer the service or product they need and what others say about those businesses before making contact.
This is why it’s important that your business shows up in local searches on Google and why you also generate and respond to positive reviews for your business online. This is what local SEO services do for your business. Local SEO can help you stand out from the competition and get more qualified leads and conversions.
Local SEO Process Overview
When you sign up for this service, we will work together and follow a process that will help our team understand your needs and goals, so we can ensure you are satisfied with both the results and your experience.
The service includes the following steps:
- Call Preparation
- Launch Call
- Local SEO Set Up
- On-Going Actions
- Monthly Reporting and Calls
Your account manager will review your contract, notes from the sales team and your existing digital presence to learn about your company and your goals for this service. Then your account manager will send you a welcome email and schedule a time for the onboarding call.
It’s time to meet your account manager. This is the person who will be your primary contact for this service. They help you get prompt and excellent service delivery.
During the Launch Call, your experienced account manager will take the time to thoroughly review your service agreement with you, helping to provide an overview of the service (as outlined here). They will also collect the necessary assets and information to get your service set up.
They will also help you get set up in the business app, a dashboard so you can see data about your online presence in one place. You will also learn about the reputation management app that makes it easy for you to request reviews and helps you generate appropriate responses to reviews.
Local SEO Set Up
During this stage, we review the checklist to make certain that your local SEO service is properly and accurately configured to get the most out of it.
Part of this setup includes ensuring your Google Business Profile is optimized. It also includes creating profiles on over 45 local search platforms, which helps people find information about your business more easily. Next, we’ll establish call tracking to monitor website calls, making certain you get all the information you need from potential customers to give them the top-quality service they desire.
If you don’t already have Google Analytics, we will help with that setup as well.
Your local SEO is set up—now what? Your account manager and our local SEO team will start the next step of evaluating the campaign’s effectiveness. The goal is to have your business profile rank well in local search platforms, such as Google Maps and Google Business Profile. We don’t just set it up and leave it; we will analyze the data to see just how well your local SEO performs and will make changes as needed to ensure rankings for your business improve.
Your account manager will also coach you on how to request reviews and how best to respond to reviews. We will also let you know how many reviews you receive and your average rating. Customer reviews provide valuable feedback that can help you evaluate your business to help it grow.
Monthly Reporting and Calls
Your account manager will set up monthly meetings to go over your results and work with you on continuous improvement. You will also receive a report that outlines your campaign’s outcomes and includes recommendations the local SEO team has for your account.
The report includes information such as the number of local sites with your profile, website traffic statistics, total reviews you have received during that month, as well as your current average star rating. With this information, you can also ensure your business is well-represented in local searches and that your business is providing the level of service that turns customers into advocates.
Other Marketing Services to Grow Your Business
Start Marketing Package
Elevate your online presence with Studio98’s Start marketing package. Our Startup marketing package includes listing optimization, Google Business Profile enhancement, and monthly account calls for continuous growth.
Grow Marketing Package
Enhance your online visibility and customer engagement through Studio98’s Grow marketing package. Our experts will optimize your Google Business Profile, strategically manage reviews, and elevate your overall online presence.
Launch Marketing Package
Elevate your business’s digital visibility with Studio98’s SEO Launch Package. Strengthen your online presence, engage customers, and boost conversions through strategic optimization, content enhancement, and reputation management.