Improve Your Business’s Online Visibility
There is a term created by Google called “Zero Moment of Truth” (ZMOT). This concept explains the online customer journey, highlighting the digital research process customers undertake prior to making a purchasing decision. This journey, which in the past typically started with in-store interactions or discussions with sales representatives, now takes place online, activated the instant a customer identifies a need or want for a particular product or service. Such realizations could stem from seeing an online advertisement, browsing through social media, reading blog posts, or conducting a simple Google search. In this initial phase, customers collect data about the item or service, draw comparisons between various brands, read consumer reviews, and seek advice from friends and family, all of which considerably shape their eventual buying decisions. As a result, companies nowadays strive to impact this zero moment by curating an intuitive and compelling online customer experience to drive positive purchase outcomes.
The Launch package aims to improve your online presence so when customers are looking to purchase that product or service, you are thought of as first and best. We do this through listing optimization, targeted content writing, online reputation management, customer voice management, and social media posting tools, making them more accessible to potential customers at this crucial moment.
Launch Marketing Package
Improve rankings in search and visibility online for your business with our full-service SEO offering. By utilizing targeted keywords and optimized content, your business’s online presence will be strengthened. Simultaneously, the routine checks on website health ensure seamless performance and uninterrupted uptime. Be visible where your customers are looking with the Listing Sync.
Easily manage your social media platforms, resulting in opportunities for more customer engagement and lead generation. Consistently improve your online reputation by easily collecting and replying to reviews.
Launch Marketing Package Includes:
- Monthly blog post
- Listing Sync to ensure listings are accurate
- Submitting your information to main business directories
- Website SEO Optimization
- Google Business Profile optimization
- Reputation Management
- Customer Voice
- Monthly account call
The Benefits For You
Increased Online Visibility
SEO improves your website’s visibility in search engine results. By optimizing various on-page and off-page factors, your business can rank higher in search engine results pages (SERPs).
Organic Traffic Generation
SEO is a powerful strategy for driving organic traffic to your website. When your business ranks high in SERPs, you attract more clicks and visitors.
Brand Credibility and Trust
Appearing on the first page of search results ingrains a sense of trust and credibility among consumers. Users tend to perceive websites that rank higher as trustworthy and reliable, leading to increased brand credibility and a higher likelihood of attracting new customers.
Accurate Information About Your Business
Easily create and synchronize your business listings across many platforms, enhancing your visibility across established networks of search engines, social networks, and business directories, thereby making your business more accessible to potential customers.
Be More Visible
Experience the power of a well-optimized Google Business Profile, with monthly posts and ongoing management that allows you to stay connected with your audience, boost your business’s performance on Google Search and Maps, and maintain full control over your verified listing.
Improved Online Reputation
Online reviews are critical to the success of a business. In fact, nearly 90% of consumers say they’ll only consider using a business if they have an average rating of 4-5 stars. There is a 70% decrease in trust when a business has 3 stars vs 4 or 5 star ratings. Easily collect and reply to reviews in one place.
Monthly Account Review
Review the performance, receive recommendations for areas for improvement, and strategize with your Account Manager for your business growth, ensuring that your company remains on the path to achieving its goals.
Launch Marketing Package Process
At Studio98, we are dedicated to you achieving your goals for your business. Every step of our collaborative process is designed to empower you and drive your results. From the initial consultation to ongoing optimization, our team is committed to guiding you toward achieving your online goals:
Start Call
Meet your Account Manager!
Their job is to be your primary contact with our company, ensure that the services you signed up for are being executed, communicate with you about the results and make any recommendations needed to get you the best possible outcomes.
They will schedule a Start Call, which will cover the following:
- Explain the work that will be done as part of your Launch package
- Gather all the information they need to provide to digital marketing team
- Discussion on blogs
- Get you access to the Business App and show you how to use it
- Scheduling the next call
Blog Discussion
Blogs are integral to your business’s success, as studies indicate that 61% of online users have made a purchase decision after reading a blog. This blog discussion will help the account manager and our team understand your personal goals and business objectives. Here’s what you can expect from this discussion:
- Understanding Your Business: We will strive to get a comprehensive understanding of how your business operates, its unique selling points, and your target audience. This knowledge will enable us to create blogs that effectively communicate your values and offering.
- Industry Relevance: To ensure your blogs are relevant to your industry, we will research and identify topics that are most relevant to your industry. The focus will be on creating informative and helpful content that adds value to the customers.
- Customization: During the discussion, you can inform us about any specific details or information you want us to incorporate into the blogs. At Studio98, we value your thoughts, ideas, and preferences.
Website SEO Optimization
To improve your website’s SEO ranking, we will identify high-ranking keywords. These keywords will be presented to you for approval. Once approved, we will incorporate them into your website website, address any SEO errors and periodically review the keywords and SEO strategy for maximum effectiveness.
Setting Up Your Business App
Your Business App is where you can manage and connect your Google Search Console, Google Analytics, Google My Business Profile, and Social Media (Instagram, LinkedIn, Facebook, and Twitter). You will be emailed an invitation to set up your login and allow you to set your password.
Monthly Account Call
To ensure that you are updated on the status of your services, we will schedule a Monthly Account Call.
During this call we will provide you with a report of clear data on the outcomes of your services and will provide recommendations for adjustments to the campaigns or changes/additions in services to help you accomplish the goals you have communicated to us.
Additional Services to Help You Achieve Your Goals
Custom Website Building and Design
Upgrade your organization’s online presence with a new website that reflects your brand and meets the unique needs of your business.
Through a series of questions, you’ll help us grasp your vision and create a website that looks great and functions seamlessly to help you achieve your business goals.
Website Support and Hosting
Ensure your website is always online, secure, and running at its best with Studio98’s hosting and support services.
Your website is a vital part of your business. Therefore, you need a reliable team that ensures it loads quickly and runs smoothly, so you can focus on your business without worrying about technical issues.
We will also help you keep your content up-to-date so it’s always fresh and relevant for your visitors.
Search Engine Optimization
Boost your company’s online visibility with SEO strategies that optimize your website’s presence in search engines.
An effective SEO strategy will help improve your website’s ranking in search results and provide engaging content that captures your visitors’ attention.
By incorporating various multimedia elements such as videos, images, and infographics into your website, you can enhance user engagement and help achieve better marketing outcomes.