It’s no secret that web design is vital when it comes to converting potential customers. In fact, approximately 84% of potential consumers will abandon their purchase in their online shopping cart if a website seems insecure.

One of the best ways you can turn potential customers into conversions is to personalize your website design and add custom features. Personalized website design offers a wide array of benefits to both small and large organizations including:

1. Establishing branding. It isn’t enough to have a website for your business to provide information to potential customers and clients. Your website is a part of your business, which means it needs to reflect who you are and what your organization does. Personalizing your website to include your company colors, logo, and voice helps to establish your brand to your target audience.
2. Improving customer experience. Improving customer experience is always at the forefront of a company’s mind. After all, if a customer isn’t happy, then the business will suffer both financially and in terms of representation. Personalized website design can make your website structure optimized for user experience. A customer-centric website enables visitors to navigate the site easily and effectively.
3. Improving online visibility. Personalized website design not only makes your website more unique but it also makes it easier for Google search crawlers to find your website. Personalized website design helps to optimize your website for SEO. By using relevant content, images, colors, and graphics that suit your brand and products, your website is telling Google and other search engines that your website is legitimate and worth searchers’ time. Customized web development services can boost a website’s rankings on search engines by improving performance standards, too.
4. Improving security. Security is crucial when it comes to your business’ representation among your customers and clients. Personalized website design enables your business to gain more independence and control over its website navigation and security. You can make changes according to your company needs that allow your customers to safely navigate your website.

Looking for custom website design services? Studio98 is a full-service marketing agency that offers personalized website design, SEO and PPC management, and other digital marketing services. For more information about our web design and SEO services, contact Studio98 today.