Search engine optimization is an important part of any digital marketing strategy. After all, organic SEO is over five times better than paid search ads and can provide an impressive return on investment. As a financial advisor, you’ll no doubt see the appeal in premium SEO services. But if you’re relatively new to the world of SEO, you might not know there are steps you can take to increase your chances of being found online. Below are four SEO tips for financial advisors. By taking advantage of these tips, you can increase your site traffic and brand awareness in order to bolster your clientele.
Claim Your Google My Business Listing
Local businesses can get noticed more readily by using the Google My Business (GMB) platform. GMB provides you with a means to highlight valuable information about your firm — like its location, contact information, operating hours, services, and more — in search results. Be sure that the information you include is accurate and updated regularly. Current and former clients can even leave reviews for your business on this platform, which can increase your brand perception. And if you optimize this listing properly, it may even be included in the Google map pack.
Pick Keywords For Local SEO
Most financial advisors will serve clients within a specific area. So rather than try to target a national audience, you can focus on web users working or residing within your service area. One of the most effective ways to do this is to optimize your site for local SEO. That involves selecting and using more specific keywords that are geared towards a certain location. Instead of trying to increase your search rankings for “financial advisor,” you can use longer keywords that include a location. That way, when users search for relevant results nearby, you’ll be more likely to show up. Not only are these keywords less competitive, but they’re also better at capturing user intent. That way, you can make the most of your marketing budget.
Update Your Blog Regularly
Any professional SEO firm will tell you that fresh, valuable content is necessary for a successful marketing campaign. While there are a number of methods used for content creation, your blog provides an easy way to update your website regularly and provide interesting content for internet users to read. Many business owners make the mistake of forgetting to update their blog for months on end or thinking that no one is really reading the content they write. But even if your site doesn’t have a ton of users who check it regularly, updating your blog with optimized content can increase your traffic by providing solutions to common problems. Set a schedule for blog creation and be sure to include professional SEO principles as part of your formula.
Work With a Professional SEO Firm
There’s only so much marketing work you can (or should) do on your own. Your main focus is probably on serving your existing clients, which means you may not have much time to devote to writing content or researching keywords. And if you don’t have the technical know-how, you might end up wasting time or making the situation worse. To avoid these scenarios, you should work with a professional SEO firm that can handle all of these tasks on your behalf. They’ll take care of optimizing your site while you enjoy the improved rankings.
If you have your own financial firm or are serving clients with your financial planning services, you deserve to have a website that works as hard as you do. Whether you need help with website design, search engine optimization, or paid ad campaigns, Studio98 will provide the support you deserve. To learn more, please contact us today.