If your web visitors spend 5 seconds or more trying to figure out what your company does, you seriously need to reconsider the layout and design of your website. It is important that your website is properly set up to ensure it clearly communicates with your audience. Your website should communicate what you do to your clients straightaway. In this article, we reveal to you simple but effective tips to help improve your web design and reduce bounce rate.
1. Great photos
The saying that a picture speaks a thousand words applies full heartedly to web design. Great photos can be the difference between an average website and a great one. Avoid using stock photos because these don’t usually look professional. Remember that the images in your website need to represent your staff and your company’s corporate spirit. Use photos of your employees and office and remember to capture these photos when your employees are going about their daily tasks, for instance talking on phone or sitting at their desks.
2. Fresh content
In the same way a physical store changes their window display every so often, you need to supply fresh content on your landing page and homepage frequently. Nobody enjoys seeing the same thing every day. Take Amazon, for instance. They are always having new deals, content and sales. The net effect of this is that it sends the message that Amazon is a relevant and up-to-the-moment dealer.
3. Get rid of clutter
It’s very important that you do away with visual overload. If you want your website to be neat and refreshing, ensure that it doesn’t contain overlapping images and that there is enough space to give your content breathing space. Maintain short paragraphs to improve readability.
4. Responsive design
More than half of all searches begin on a mobile device. This means that you are losing half the opportunities if your website doesn’t display mobile-friendly experience to your customers. By mobile friendly, it is meant that your site shrinks and grows according to the size of the device that it’s being displayed on. This is what is known in web design parlance as responsive design. Apart from going for responsive web design services, you could have a different mobile version for the website. However responsive design is still thought to be the best for SEO.
5. Improve navigation
Your website needs to promote a positive user experience. This means that intuitive and simple navigation are very important in a great web design. First, you need to make an effort to know the duration of time your visitors spend on your site. Make it easy for visitors to get what they are seeking from your website. Have a map that enables them to get around, lest they move to your competitor’s website. The ultimate goal of any website is being found, which means you should have a website that is SEO-friendly. This will go a long way into helping you improve your online presence.
Your website is like the front side of your shop. You need to make it organized, attractive, and above all, easy to single out from a row of shops. Maintain fresh content, use great photos, make navigation easy, get rid of clutter, and make sure it’s responsive.