Web Design and SEO: How Responsive Design Affects Rank

Are you frustrated by the fact that your website has a higher bounce rate than you’d like?

Feel like your current website design is slowing your loading time and causing you to fall in the search engine rankings?

If so, it’s time to make a change. In this, we’ll take a closer look at the link between web design and SEO.

From an improved user experience to a higher dwell time, we’ll discuss a few of the many benefits of responsive design.

An Increase in Dwell Time

One of the biggest benefits of responsive design?

It helps to increase the amount of time that users spend on your site — also known as “dwell time.”

When your customers can quickly find what they need, they’re a lot more likely to browse through your other products. They may also want to take the time to learn more about your brand by reading your “about” pages and your blog posts.

Google thinks that sites with a higher dwell time likely provide a better overall user experience. It also helps to understand that these sites probably offer more useful information and content that’s more frequently updated than your competitors’.

As a result, they’ll boost your standing in the search engine rankings.

Since the first rank in Google get over 30% of all search traffic, the closer you can get to it, the better.

If you really want to increase your dwell time, consider adding video content. Doing this can increase the length of an average site visit by over 80%.

You’ll also see the results in your profits and overall conversion ratio. When you create a website that easily and non-aggressively guides site visitors through a natural sales funnel, they’ll be much more likely to make a purchase.

They’ll also take some sort of an additional action on your page, like subscribing to a newsletter or following you on social media.

Users More Likely to Share Content

Another way that quality web design and SEO go hand in hand?

When users find a website easy to navigate, and one that has branded design that develops a sense of belonging and consumer confidence in a product, they’ll be much more likely to share that site with their friends.

First of all, this will increase your overall visitor count, meaning that you’ll rise in the search engine rankings.

But it will also help you to diversify your target market and demographic. You’ll gain more followers on social media and have more readers to your blog — all of which can influence your ranking factor.

Web Design and SEO: Wrapping Up

We hope that this post has helped you to better understand how web design and SEO are influenced by each other.

While you’ve learned why it matters, we also know that sometimes, it can be tough to find the time needed to devote to improving your SEO website design.

We can help.

Get in touch with us today to learn more about how we can help you to create the perfect website design for your brand.

How to Find a Design Company with Responsive Web Design Services

An effective web design is the key to a successful website.

Finding the web design services to create that success is almost as difficult as finding a needle in a haystack. Although difficult, it is not impossible.

Special qualities like responsive web design services, low start-up costs, and advanced consumer knowledge are no guarantee’s when it comes to hiring a web design service.

Here are 6 things that any great design company will offer you.

The best company…

1. Understands That Copy is Just as Important as The Visuals

Yes, the visuals may decide whether or not a consumer stays on the website for more than 3 seconds, but if your content is sub-par the web design will not change that.

The best web design companies understand that in order for the visuals to enhance your copy, they need to speak for it. They need to help explain the copy so that the website is cohesive.

2. Be Up To Date On The Trends

Notice how I said ‘up to date’ and not ‘always follows’. If a web design company really cares about helping your brand succeed, they will help you use the top trends that are successful FOR YOUR INDUSTRY.

Having the most recent viral video streaming on your site may increase the traffic, but it isn’t going to increase the sales of your products unless they relate to the video.

3. Experience

This is your website. When you are putting it in the hands of people you do not know, you need to trust that they are going to bring you the results that you need. That happens with intense experience.

Although newer web design firms may offer better pricing, they cannot GUARANTEE much of anything. Feel comfortable putting your company’s website in the hands of the designers.

4. Responsive Web Design Services

This may be considered a trend, but it is the most important website transformation piece of 2018. Responsive web design services are what will help your website be viewed to the best quality on all screen sizes.

This includes the optimization of mobile phones and Ipads. Do not skip this crucial feature in your web designer requirements.

5. Keep Your Brand

Keeping your brand the way it naturally is is a must. Many web design companies will recommend ‘re-branding’ right away thinking that you will be better off trying something that they suggest.

Just remember, you have built this company and know much more about its consumers than the web designers do. Also, you are the brand expert, not them.

6. Allow Your Edits

After the web designers have made the necessary changes to the layout, be sure that you have control to update when needed.

Too many companies forget this simple step and have to go back and forth from the designers all the time to make small tweaks that they could do themselves.

The Best Web Design Services

Web designers can bring so much to the table that you may not have even thought of. Although their ideas are likely great and valuable, stick to these 6 features for your site and in choosing your company. Allow us to help you in being the company that you can trust to handle your design.

There are many custom design templates that can help you as you transition into a new web design. Check them out!

Risks of Not Investing in Responsive Web Design Services

Your business has an attractive website, so drawing customers in should be a cinch, right?

Not quite. You need responsive Web design services to really attract customers and nail the sale.

Consumers are using mobile phones more now than ever before to search and make online purchases. So, it only makes sense to make sure that your website is mobile friendly.

Here’s a closer look at why choosing not to invest in response Web design services can have devastating consequences for your website and business.

Let’s dig in.

Lack of Responsive Web Design Services Means Lower Rankings

Your goal as a business owner is to be No. 1 in your industry and in online search engine results. But you can kiss this dream goodbye if you don’t take advantage of responsive Web design services.

Google promotes responsive Web design, and with good reason. Research has shown that a responsive website typically performs better than its nonresponsive counterpart does.

On top of that, a responsive site loads in only a second or less. This means users can easily share it and even link to it with just one URL.

This is a big deal since Google can more efficiently and easily organize, crawl, and index content from a single URL versus multiple ones. And the easier you make things for Google, the easier Google will make it for you to rise to the top online.

That’s fair enough, right?

Higher Bounce Rate

Another reason to have a responsive website? You’ll lower your bounce rate.

The bounce rate is the percentage of Web users who visit a site and navigate away from it after looking at just one page.

Search engines frown upon high bounce rates, which can easily result from non-responsive design.

So, how do you decrease your bounce rate? You need to offer your website’s content in an easy-to-manage and easy-to-view package. This will keep visitors on your Web pages, which is exactly what you want.

More Work for You

Another disadvantage of not using responsive Web design services is that you’ll only add more maintenance work to your plate. (Yeah, we know.)

Here’s the reason why.

Without responsive design, your only option is to create a website for a desktop and then a separate one for mobile-phone viewing, as the desktop version would be too inconvenient and small to view on a cell phone.

If you go this route, this will increase the time and cost involved in maintenance because you’ll have to update each site regularly. And if you decide to decrease your workload by keeping only the desktop version of your website, you might lose out on prospective mobile users.

With responsive design, you can make an update to your website once and watch all of your site’s versions become updated at once. You can’t beat that.

How We Can Help

We offer a wide range of services designed to make your business stand out online. These services include custom Web design and SEO, for example.

Contact us to find out more about how we can get your business higher in search engine rankings and boost your bottom line.

How Does Website Typography Evoke Emotion?

Visual marketing is an undeniably crucial part of your online presence.

Images brought a huge boost to brands’ social media and web visibility and video is set to rob pictures of that crown. It’s estimated that 80% of all online traffic will be video by the year 2020.

The thing is, writing and written content will still be with us, no matter what.

Content marketing remains – for the time being – one of the best ways to reach potential customers and create a strong online presence.

But what about website typography? Believe it or not, that can have an effect on how your brand is perceived.

The Role Website Typography Plays In Emotions

Have you ever looked at an ad and felt a certain way about the product because of the style of font that was used?

We’re willing to bet you said yes. It’s a very natural human reaction and one of the reasons typography is a key advertising element.

Whether a fantasy book uses curlicues in its font or a diner uses fat letters to convey fullness, typography has a subtle – yet important – influence on human thinking.

You need to harness this power via website typography. Thinking about how your words look will give you a leg up on the competition that sticks with the first font that pops up.

Plus, if your design is pleasing to the eye it’s more easily read and you get your message across clearly.

Basics of Website Typography

Let’s go over a few important terms that will help you master website typography.

The two main things to keep in mind are font and typeface. What’s the difference?

Typefaces are a main family of fonts. Fonts are smaller branches within the larger typeface category. For example, serif and sans serif are categories of typefaces. The popular font Times New Roman can be found under the category of serif typefaces.

Speaking of serif fonts, let’s break those down.

Serif fonts have small lines on the tops, sides, and bottoms of letters. These marks are called “serifs”.

Obviously, fonts without these markings are called san serif fonts.

Serif fonts work well in print and san serif fonts, with their clean lines, are ideal for website typography. Although san serif fonts look good, do they evoke the right emotion? Read on!

Why Use Emotions With Website Typography?

What people read on your site is a representation of who you are. Why not tap into their emotions to influence how they feel about you and your brand?

Humans are ruled by emotions. Your feelings control so much of your day-to-day decision making.

Even a humble font can access your emotions. You can create positive – or negative – associations by harnessing certain feelings.

Think of how certain brands seem “fun”, “luxurious”, or “edgy”. They know how to use website typography to get at your emotions.

Want someone to take action with your brand? Trigger their emotions. Decisions are often made from the heart or the gut and less from our rational brains.

Fonts and Brand Associations

Think of your brand. Does a certain phrase, word, or feeling come to mind immediately?

Good. Hold on to that thought while we take a detour into the psychology of fonts.

Wichita State University conducted a study with 500 participants regarding how certain fonts made them feel and the results are very interesting.

Here’s what they found:

  • Serif fonts: gave a feeling of respectability, seemed traditional and comfortable
  • Sans Serif fonts: participants felt these were modern, clean, and fresh-looking
  • Script fonts: these unique handwritten-looking fonts brought creativity and elegance to website typography
  • Modern fonts: came off as stylish and chic, also very bold
  • Display fonts: these playful fonts were seen as unique and friendly

Now you’re starting to get an idea of how you can evoke emotion with your website typography!

Readability and Functionality

A huge thing to keep in mind when designing your site is functionality and accessibility.

If the website typography is thick, confusing, and hard to read, your bounce rate will go up, especially on mobile. More and more people are consuming media from phones and tablets so keep that in mind when creating your design.

By using the right typography, you’ll keep your target demographic engaged with your content!

Talk To Your Readers

Have you ever been online and saw someone write something in all caps? How did you read it?

You probably felt like they were yelling and yet you didn’t hear a single sound. Website typography can be like that.

Although we talked about making your website readable and able to scale for mobile, that doesn’t mean you can’t have a little fun. Think about livening up your text with italics, bolds, and even different font sizes.

Italics can be used to emphasize a portion of text. You can even evoke a pinch of sarcasm if you do it right. Bold is a good choice to pump up your readers. Caps lock can do the same, virtually shouting with your text.

Combine bold and caps lock at your own risk, though!

Think about breaking up large chunks of text with a line or two in a completely different font to give your readers breathing room.

Alternate the text size to make a tiny ten point whisper or a 30 point paragraph divider. Have fun and be creative while maintaining readability with the right website typography.

Be Yourself!

While sending a picture or uploading a video might show a carefully cultivated image of yourself, it has limitations.

You can write as much as you’d like – and website typography is there to help you express yourself. Don’t neglect your customer’s emotions; use everything in your power to reach out to them and connect in a meaningful way. Ultimately, your customers are buying you, so make sure you infuse your voice into everything that you do.

If you’re ready to work with an amazing team on bringing your unique voice to your site, contact us at Studio 98. We’ll help you craft an online presence that not only gets results but speaks to people’s emotions.

Have you seen a font that really tickled your fancy? We want to hear about it! Share it with us and show us your favorite website typography!

 

 

 

 

 

 

7 Facts That Prove A Nice Website Gets You More Business

Web design is the process of displaying ideas and information in a website with the help of creativity and design techniques. Web business is flourishing. Therefore, it has become essential for every business to have its own website.

Below are seven facts that prove a nice website with a unique web design will get you more business.

1. All Information Under One Roof

One primary advantage of owning a nice website is that your customers can conveniently find all of your business information. Instead of searching in various places, they can find all of the information they need by navigating through your website.

2. Attractive to the Human Eye

The website should look attractive and appealing to your visitors. If your website is beautiful, your visitors will more likely click through to other pages on your website. Consequently, you will have more visitors getting to know your company and its functions.

3. Ease of Access

The major advantage associated with websites is that people can log on and visit websites at any time. There are no limits on business hours when it comes to visiting a company’s website. Hence, your visitors can view your company’s information at any time that is most convenient to them.

4. Helps to Build Business Relations

The most amazing thing about owning a website is that you can easily build better business relations through it. If any of your website visitors are interested in conducting business with you, they can contact you through the web page you have created.

5. It Encourages Client Interest

A nice website helps to create and encourage interest in your company. Your clients or customers can conveniently check your website whenever they want to know more about your services or products.

6. A Competitive Edge Over Others

When you have a nice website, you have more avenues open for your business. The whole world via the Internet becomes a way for your business to expand and flourish. This gives your business a competitive edge over those who have not utilized responsive web design services.

7. Easy to Understand

Lastly, nice web pages are easy to read and understand, making them very user-friendly. Since all the information is provided in a crystal clear way, there is no scope for any confusion. Clarity in your business website gives a sense of trust to your visitors.

In short, responsive web design services will help you create a website according to your business’s needs. As proven in these points, a nice website will get you more business.

8 Web Design Trends You Must Know for 2017

Web development is constantly changing. Technology is moving at an incredible pace on the world wide web. Keeping up with trends can be a daunting task. But this year you’re in luck, because I’ve outlined below eight of the hot design trends you must know for 2017.

1. Focus on GIFs/Animations

Long gone are the days where static imagery used to be the king for creatively and effectively communicating information to the user. Developers are now moving to movable graphics to engage its users to a whole new level of understanding on the website. If used in a productive way, Graphical Interface Formats (GIFs) can provide artful micro-interactions between the user and the website. Animations need to be reinforced in your website to sophisticate it yet fascinate and enrapture your user.

Also Scalar Vector Graphics (SVGs) have emerged as a big contender to the traditional image formats due to its resolution independency, which makes it look great on every device in addition to its non-usage of HTTP requests, making the page run scripts relatively faster.

2. Use of 3D Effects and Material Design

Google came out with Material Design to provide a visual language that could be used across all platforms and devices no matter what the sizes are. It has an intrinsic bold styling pattern that makes it worthwhile for the user. The use of 3D effects bring the webpage closer to resembling the real world entities. The use of overlapping depth style elements or shadows gives an aesthetic and bold look to your webpage.

3. Implementing the Mobile First Approach

This would not come out as a surprise to the technology savvy. Smartphones are replacing desktops faster than a bullet and this increases the notion of developing webpages that adheres to the mobile standards first. The development should start from the small sizes and then move on to the bigger ones. The small screen sizes allow the developers to hide the unnecessary details in the website and add them in whilst moving towards larger screen sizes.

4. Originality

With millions of websites on the Internet, it should not be a coincidence that some websites may look the same. Focusing on originality is going to be a big trend in 2017 as developers will need to come up with various new UI designs and patterns to make their websites look more authentic.

5. Flexbox

Making your webpage responsive is a trend being followed by developers for years now. A relatively new way to do it is the use of Flexbox. Along with its supreme responsive functionality, it can help you create tough layout patterns like split screens, side bars, fluid grids, holy grail, and so on.

6. Typography, Iconography, Card-based Design

The way you arrange your data and present it to the user plays a big role in enhancing user experience. There should be a unique and bold style to make your content present itself to the user. The use of typography, hand-rendered iconography that gives visual contrast to your webpage, and various other processing elements like brighter colors will give the webpage a regal look. The use of card-based design confines the content to a rectangular box, which reduces space and gives more impact to the user. Add various animations to it and you have a minimalist designed webpage that offers a better creative outlook.

7. Professionalization of Data

A lot of focus has been on data recently. The way you showcase the logistical statistics of your brand is going to determine how presentable your web page is. The use of charts such as pie charts and bar charts through the use of data visualization tools like Tableau, D3. JS and FusionCharts will greatly personify your website.

8. Virtual Reality

Virtual reality is one of the hottest technologies currently and implementing them in your webpage for an all round 360 degree experience is going to be the biggest trend in web design for 2017.

Currently there are various trends going on at any single point of time and listing every one of them is a tedious task. But these are among the hottest trends that are gonna be implemented in the upcoming year.

Top 5 Web Design Mistakes Small Businesses Make

If you’re like most small business owners, you may be wondering why your website is not driving in customers. The sad truth of it is that most websites were not built to drive customers to a business. Instead, many people get caught up in making their website look “pretty”, or displaying a ton of content they assume people will want to know.  Thus, many factors that actually drive clients to contact you get overlooked. For that reason I’ve come up with a list of the most common web design mistakes small businesses make.

1. Search Engine “Unfriendly” Design

When a small business makes the decision to get a website, they must be aware of the different ways a website can be designed. There are web designs that are search engine friendly and a whole lot that are “unfriendly” to search engines. Flash websites may be pretty, but they have a tough time getting indexed by search engines. Websites designed using Frames may be inexpensive, but your site will be virtually invisible to search engines.

2. No Website Plan

Every website must have a plan and goals. The largest mistake small businesses can make with their website is not defining their website goals. Ask yourself “what do we want the visitor to do when they land on our site?” If you’re not sure, then your website goals are not clear. Clear goals help convert visitors into customers.

3. No Calls to Action

There is nothing worse than landing on a web page and having to search for the information that you’re looking for. By placing clear calls to action on your website, your visitors will be more likely to make an action instead of hitting the back button.

4. Poorly Written Copy

Small business website owners typically work within a tight budget when launching their website. Hence, they tend to write the website copy themselves. If you do write your own website copy, make sure you have other business professionals proofread your website before it goes live. Grammatical errors or typos will cause the website visitor to leave your website immediately.

5. Ignoring Search Engine Optimization

Websites do not attract visitors by themselves. Your website needs to be positioned high on search engines in order to reach your target visitor. Search engine optimization is the process of improving the online visibility of a website by researching keywords your target visitor uses to search, implementing these keywords in specific areas of the content and code, and building links to the website. This process takes time and energy. When in doubt, it’s best to consult with an SEO professional.

The great thing about websites is they give small business an even playing field to compete online. Follow these five simple steps, and your website will be very successful in a short order.

Whether you use your website to sell your products or services or simply to spread the word about your business, your website is a crucial piece of your online marketing and branding efforts. That is why getting it right the first time is so important. Unfortunately, most business owners don’t hit the bullseye or even the target on their first try. What goes wrong? Many things. But for brevity’s sake, let’s discuss the four most common mistakes.

1. Leaping Before You Look
We know you’re in a hurry to get your web address up and running, but if you don’t take the time to research your target audience, your efforts may all be in vain. In fact, it will be far more frustrating and expensive to redo your site for a new target market than it would have been to know your audience from the start.

What information should you gather? Age is an obvious and influential consideration for any business owner. If, for example, your target audience is older, you may want to use larger font sizes. If your website is geared toward younger users, you must make sure your pages are smartphone compatible.

2. Over-the-top Design
Flashy, busy websites may have been all the rage five years ago. But nowadays, these designs simply do not look as impressive on smaller tablet screens or mobile devices. As mobile use continues to increase, online marketing companies are focusing more on simple, classic designs that are easy to view and navigate on much smaller screens.

3. Stale Content
A significant number of business owners fail to update their web pages on a regular basis. As a result, product information and prices may have changed since the site was last revised. Then, when the customer goes to buy, he or she finds out that an item is more expensive than it was only a moment ago. These types of errors are not only unprofessional, but they also usually result in lost sales. So, if you don’t have the time or experience to faithfully update your website, hire a professional to do it for you.

4. Doing Everything Yourself
While it is true that it’s now possible for almost anyone to create a template-based website on their own, these pages often fail to impress. Most are simple, generic web addresses that don’t tell your visitors much about your company or brand. What makes you different? That is a difficult question to answer with a simple template.

6 Things Every Mobile Design Should Have

Many people often think that designing mobile websites differs from the desktop design. Well, the truth is that it really isn’t. Nevertheless, screens are usually smaller and rely on touch by users, but most of the fundamental principles of design are still applicable. When designing for mobile browsers, there is a gamut of considerations to keep in mind. In fact, here are six primary elements that every mobile website should possess.

1. Focused Content

Things may not get faster or easier by simply getting rid of taps/clicks. This also means that your mobile design may not be easier to use or operate faster by simply removing content. Removing content between your mobile web page and main website may affect readers. You may be simply removing the content that your readers want to have or need. In a nutshell, you need to concentrate on your content as it can help both the primary website and the mobile designed site. It is a good idea to refocus on non-important content or simply re-purpose it rather than removing any from your website. You can consider the idea of using virtual materials to satisfy text elements. Use negative and padding space to separate or emphasize areas of the text. To break up bigger bits of your content into smaller sizes, simply make use of different views. To emphasize crucial areas, you can make use of highlights. Different elements of your content can be defined by using a light background color. Instead of font size, simply make use of differing header/text colors to make the difference. Using small informative graphics can be used to fortify what is being explained. Instead of just listing the dates, you can use graphics date elements. With the header text, you can use title icons for a better result.

2. Meaningful Navigation

It can be a fun experience when moving from screen to screen on a mobile device. On this note, you should always make your mobile design meaningful and enjoyable. Remember that your mobile application will not be meaningful or operate faster than anticipated by simply getting rid of taps or clicks. The navigation of your mobile website should be a clear route to helping users get to their final destination. This implies finding the relevant information they need on your mobile platform.

3. Clear/Comprehensive Branding

Website developers usually like aesthetically pleasing designs. Although this helps show off their design knowledge and skills, it’s super important to keep the design focused on branding. Branding remains one of the most vital items in any design. For this reason, you should not obliterate the branding of your design. You should always find a space when you can fit in a company’s logo and maintain the key look and feel of your brand.

4. Feedback

Studies have shown mobile users will sometimes crouch their finger over an area of a website without fully touching it. This is similar to the “hover” over state that happens on a desktop site when a user places their mouse over top of a link or element before actually clicking it.

The problem here is that most sites will have animation or a color change, or some kind of feedback, when you hover over elements. But on a mobile device, most sites don’t give any feedback. It is highly important to provide feedback when your mobile device is active or has been touched. Most users expect to see something happen. It’s therefore a good idea make use things like fades or slide animations to signal changing states. You can also make use of a turned arrow when selecting drop downs. Additionally, to symbolize changes in levels, you can use different text colors or buttons. Use subtle gradients and border colors on buttons that respond when touched. You can use fade out and fade in animations when users touch one item or another. You can as well use colors to map out areas that have been activated or selected.

5. Plenty Of Space

This is one of the most important things every mobile design should have. Plenty of space will make your website design easy to use, follow good navigation routes, and display items faster than anticipated. With plenty of space, you can make use of smaller fonts and not larger fonts squished together. Another great way to give your mobile design plenty of space is by enough padding around the entire view. This will help to wrap or cover all items and keep elements from floating off into untouchable or unreachable places. Between every element, you can make use of a clear grid with enough white space to clearly distinguish elements.

6 Big Mobile Design Issues to Look for 2017

Designing anything always brings a set of challenges for both designers and developers. Although overcoming these challenges is often what makes design so rewarding, web design for mobile devices is no different and I have certainly come across these challenges myself. As a result of this I imagine that other designers already have, or may, come across many of the same issues that I did. That is why I have chosen to outline the seven most common mobile design issues you’ll likely come across in 2017.

1. Resolution and Device Sizes

As designers we have all at some point come across the issue of designing websites for different resolutions, but in mobile design that same problem arises again but with a slightly different issue. Not only are we having to design for smaller resolutions but also there are a greater number of differences in device sizes, and unlike traditional web design we can’t just fix this issue by designing for the smallest resolution and wrapping the content. As the devices in question are smaller, we ultimately want to use the whole width of the screen and that means percentage-based widths. We can use some of our traditional principles and still create our content, navigation, and images to fit even the smallest of devices, but as the res gets larger we need our content to expand and fill the screen. The solution is simple – just make sure your tags, etc. are percentage-based and transition well. But remember the important rule: TEST your site on many devices to make sure your design works.

2. Research the Area

As with any type of design, we must research and understand what that particular area of design involves. Mobile design is no different and that is probably why you are reading articles like this. Jumping into mobile design without understanding its basics can be a big mistake and the outcome can look unsightly. If you do your research you will be a lot more confident; a better understanding leads to a better end result. Check out our other article about this called “5 Tips for Creating a Mobile-Friendly Website“.

3. Advances In Mobile Technology

Again, this is nothing new to an experienced designer. Rapid change has been occurring in web design for years, from ever increasing screen resolutions to new markup standards and browsers. As the mobile industry is on the rise and more and more devices are coming into the market, there is ultimately going to be more and more competition as companies compete with their own technologies. Designers need to stay on top of this, understand the changes, and adapt with each transition. If you keep on top of the industry then I’m sure your design will prosper as a result.

4. Simplicity and Content

If you read my previous two articles on mobile design then you will already be familiar with the concept that ‘simplicity is key’ to mobile design. Most mobile users are on the move, looking for information, so they won’t be interested in fancy graphics, images, and animations. If it isn’t essential, then remove it from the design. If you keep the design clean, simple, and usable, then deciding on your content and the way it looks will become much easier. Concentrate on establishing effective navigation at the top and bottom of the page with a possible search bar as the user will want the information rapidly. If they can’t find it quickly, then it’s likely they will go somewhere else. Remember that typing on a mobile device is a lot trickier than on a keyboard, so if you are using online forms, then keep them as simple as possible. An additional, essential point to remember is to make sure your typography is clear, simple (i.e. use one of the common fonts), and easy to read.

5. Test, Test, and Test Again

If you take one thing from this article then let it be test, and then test again, and then test once again. Much in the same way as traditional web design, it is important that we test our creations. Only in this way will we know if they work well. Understandably, it is much trickier than working with a desktop website as we are never going to have all the mobile phones available. To make things simpler, we can make sure we keep our designs simple and that they are coded to standards. This way we can be sure that whatever else happens when our designs are loaded that at least all of the content will be viewable and readable.

A really good method for testing mobile designs is to use the opera browser. Using opera, we can choose to disable images, CSS etc., as well as decrease the size of the screen and view our mobile site. This way we can get a good idea of what our site will look like if CSS and images aren’t loading the way we want. To do this in the Opera toolbar, go to “View” and select “Small Screen.” This will display the website in a narrow window, similar to what would be used on a mobile device.

6. Browser Detection

If you are a designer then browser detection scripts are going to become a difficult area to deal with, as customising or writing the scripts may be necessary. Mobify is a good place to start. Using mobify all this is taken care of leaving you to just concentrate on the design. Once you have finished, you can simply cut and paste 2 lines of javascript to do all the browser/mobile detection for you.

A few points to follow to guarantee success:

1. Clean XHTML Markup and CSS

XHTML a markup language we are all familiar with and styling using CSS.

2. Know Your Phones

Make sure you cater for the largest and smallest of mobile devices. Scale your site and content to fit all screen sizes.

3. Know Your Users

Your users are likely to be on the go and in need of info fast. Make sure your site is clean, usable, and easy to find, and read the information that is needed.

4. Simplicity Is Key

Simplicity is key. Use simple styles, essential content, and only important images. Stay away from complex animations.

5. Use a Sub-domain

Using a sub-domain is the easiest and cheapest way to launch your site. Something like ‘www.mobilewebsite.com’ always looks good and will function well with your users.

6. Validate Your Markup

Using valid standards to semantically correct markup will make sure your content is viewable and easily readable even in the poorest of conditions.

7. Test

Testing is the only way to make sure your design works properly. Test on a number of devices, a number of sizes and platforms to make sure everything is as it should be.

How to Craft Engaging Content for Technical or Boring Industries

There are industries that have built-in mechanisms for grabbing consumer attention. Movies, such as feature box-office stars that the public loves. The same is true of sports or other forms of entertainment. Then there is food service, as we all have to eat and we want food that looks and tastes delicious.

Maybe you work in an industry that is technical or boring. Perhaps the highlight of your custom website design is pictures of tools. Possibly, your marketing services firm struggles to find ways to promote your latest software design.

It is true that certain industries are not as inherently exciting to the consumer market. However, that does not necessarily mean you have to resign yourself to being dull. There are plenty of ways to craft relevant, engaging content for the purposes of lead generation, and audience engagement. Here are a few tips to help you.

Answer Questions

One of the best ways to make technical or boring topics more engaging is to consider what your customers actually want. What are their questions and concerns? What problems are they facing that your products or services can solve, and solve better than competitors?

Since your interests are in reaching customers and helping them understand what you have to offer, you need to take the time to figure out how your goods or services make their lives better and easier, and not solely delivering technical specs.

Ditch the Lingo

If you are discussing a complex technical topic, there is no avoiding some amount of technical language. Still, you need to cater to your audience. Not everyone has the background to understand a lot of industry jargon. Yes, you want to depict yourself as an authority, but without talking down to readers.

You are going to attract a lot more positive attention if you make your content relatable, and easy for anyone to understand. You can do this by creating content for the layman. Use easy to grasp analogies to explain products, services, or ideas that might otherwise be too complex for the average person.

Have Some Fun

It is easy to get bogged down in explaining technical details or focusing on terminology that will support your premium SEO services. These things are important. However, you should consider that content is more engaging if it is entertaining, in addition to being educational.

Don’t be afraid to inject some fun and humor into your content when possible. When you’re having fun, your content will also be more appealing to readers.