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How Website Colors Can Impact Conversions

How Website Colors Can Impact Conversions

Color plays an important role in our lives. In a primal sense, the ability to differentiate colors helps us survive. We can see if meat is starting to spoil or determine which red berries are edible and which are poisonous based solely on coloration. Aside from...
6 Common Mistakes to Avoid in B2B Web Design

6 Common Mistakes to Avoid in B2B Web Design

You probably have a fair notion of what goes into growing your online presence, from designing your website to engaging premium SEO services. As a B2B company, however, the average web design is not going to fit the bill. Your business requires a specialized website...
5 Landing Page Elements That Improve Online Conversions

5 Landing Page Elements That Improve Online Conversions

Whether people find your landing pages by searching for specific content or they click through from your paid advertising, your pages need to accomplish one very specific goal.Above all else, they have to grab a visitor’s attention immediately. Depending on who...
Best Practices for Your E-Commerce Product Pages

Best Practices for Your E-Commerce Product Pages

Product pages are ostensibly your opportunity to introduce prospective customers to products and convince them to make a purchase. As such, these pages are essential to creating a successful customer interaction. Therefore, you don’t want you haphazardly slap...
Advantages of a Custom Website for Your Business

Advantages of a Custom Website for Your Business

There are a couple of different ways to go about building your business website. For the busy, modern business owner, templates are certainly appealing. They offer a convenient and cost-effective alternative to hiring a professional web designer. Unfortunately,...